TOP 20 TRENDS IN 2017 FREE download of

TOP 20 TRENDS IN 2017 + FREE download of the Full Report & VIP Invite to Future Festival #1 IN TRENDS The world's largest, most popular, most powerful trend platform

Custom Reports Y o u r B r a n d + Dashboards & Library Presentations & Workshops Future Festival Your Dedicated Advisor The #1 Trend Platform & 130, 000 People Books & Expertise

We design innovation & research programs for over 500 top tier innovators, CEOs & NASA Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Keynote & Workshop Action Plan Workshop Research, Training & The #1 Trend Platform “It brought insights new vision and some ideas that are going to push our people to the next level. I couldn't feel better about the kind of thinking we are going to get. ” – CEO, Omnicom Copyright © Trend. Hunter. com. All Rights Reserved

Our custom research and award-winning methods enable you to innovate better and faster, while saving time, effort and money Traditional Research - Slow & Expensive Procure > Scope > Research > Survey > Synthesize > Deliver Trend Hunter - Fast & Cost-Effective Deep Dive Deep Dive Deep Dive Your Brand “Trend Hunter Advisory is key, because it opens your eyes. Take 20 minutes, go in another roomand look at what's happening in the world, look at what Trend Hunter is feeding you, because that's going to be the most important 20 minutes of your week. ” – Global Head of Innovation Copyright © Trend. Hunter. com. All Rights Reserved

USE CASES There are 5 reasons top tier innovators rely on us: 1. INSPIRE New Products, Services & Campaigns 2. PREDICT, Monitor & Validate Consumer Insight 3. TRACK Competitors, Threats & Opportunities 4. ACCELERATE Innovation & Enable Change 5. SAVE Time, Effort & Money Copyright © Trend. Hunter. com. All Rights Reserved

PLUS, we want to prove we can help, so please pick a sample topic, and we’ll send you a FREE full trend report: Advisory@Trend. Hunter. com • • Retail Tech • • • Wearable Tech In-Store Display Shopping Evolution Purchasing Innovation • Customer Experience AR/VR Physical Digital Hyperconnectivity Robots and AI • • • Brand Rituals • • • Immersive Marketing Loyalty and Rewards Brand Authenticity Social Responsibility Brand Trust Mobile Marketing Millennial Targeting Influencer Marketing Interactive Engagement • Digital Strategy • Social Influencers • Consumer Engagement • Social Media Marketing • Branded Apps • • • Healthcare Innovation Health Gamification Tech-Enabled Health Wellness Monitoring Boomer Health • • • Sharing Culture • • Healthy Snacking Sustainability Modern Families Gender Evolution On-the-Go Lifestyle Dietary Trends Flavor Reversal Multicultural Influence • Emerging Ingredients • Gen Z Lifestyle • Momentary Marketing • Teen Retail • Digital Natives • Content Creation • • • Millennial Parents • Sustainable Materials • Simplicity/ Minimalism • Beverage Packaging • Dual-Purpose Packaging • Portable Packaging • • • Fashion Branding Gen Y Lifestyle Maker Culture Digital Learning Media Consumption Ethical Cosmetics Fashion Tech Skincare Innovation Personalization "Traditionally we were only doing research in our category. Now, our Trend Hunter advisor does great custom reports showing us inspiring new trends [that impact us]. . . and what's going on in the world. ” – Manager, Product Planning and Strategy Copyright © Trend. Hunter. com. All Rights Reserved

Imagine 200, 000 people hunting ideas for you, 300, 000 ideas, and big data from a 130, 000 person focus group #1 Largest Network #1 Largest Idea Database Crowd Filtering Data-Driven Opportunities Dedicated Advisors + 130, 000 People (1 in 60 on the planet) 175, 000 Hunters (8 arenas’ worth) 5, 000 Ideas / Month (300, 000 Total) “I don’t need to spend hours searching in Google anymore. Trend Hunter has a lot of insight that I wasn’t able to find anywhere else!” – Senior Designer Copyright © Trend. Hunter. com. All Rights Reserved

Spark innovation with our New York Times Bestselling CEO, Jeremy Gutsche, one of “the most sought-after keynote speakers on the planet” “Gutsche is one of the most sought-after keynote speakers on the planet, well-regardedas the top trend-spotter in the world. . . The most energizing, inspiring and applicable piece of stand-up I have ever seen. And I've heard Bill Clinton. . . Bill Gates. . . and Tony Robbins. ” – The Sun Newspaper Copyright © Trend. Hunter. com. All Rights Reserved

… and follow up with our team‘s menu of presentations & workshops Custom Trend Presentations Armida Ascano, VP Research, 40, 000 Articles Edited, Lead Presenter Past examples: Millennials & Money, Gamification & Retail, Loyalty Core Module + Application Workshop Courtney Scharf, Director of Client Research, 1000+ Custom Reports Edited 1. Millennial Culture 2. Gamification 3. Retail Innovation 4. Marketing Innovation 5. Customization & Preference 6. Maker Culture 7. Instant Entrepreneurship 8. Flavor & Preference Innovation Accelerator Workshops Shelby Walsh, President, One of Canada’s Top 100 Most Powerful Women 1. Divergent Thinking 2. Convergence & You 3. Acceleration of VP 4. Redirection & Repositioning 5. Reduction & Focus 6. Cyclicality & Prediction “Immediately changed the way we approach our work. ” – Director of Research Copyright © Trend. Hunter. com. All Rights Reserved

WHY? We’re experiencing history’s highest rate of change, but companies are failing to adapt. We solve that. Opportunities & Threats Average Lifespan of a Fortune 500 80 75 Years 70 60 50 40 15 Years 30 20 10 0 1950 2015 “As we experience history’s highest rate of change, we’re reached the point where inspiration has become overwhelming and distracting. ” – Jeremy Gutsche, CEO of Trend Hunter, New York Times Bestselling Author Copyright © Trend. Hunter. com. All Rights Reserved

NEW: After 3 years of development, we’re releasing our Better & Faster innovation assessment, to unleash your potential: Trend. Hunter. com/Assessment The Better & Faster Assessment 1. What is your innovation archetype 2. What are your actual blindspots and weaknesses in a team? 3. What are your hidden strengths and how can you further leverage them? 4. How does your team compare to the world’s top innovators? Copyright © Trend. Hunter. com. All Rights Reserved

NEW: We are expanding Future Festival to six cities with 1 -day events in March 2017. Special early bird offers at: Future. Festival. com 500 Top-Tier Innovators Toronto Trend Safaris + Reports Los Angeles 2017 Trends Day + Book Future Immersion Las Vegas Orlando Chicago Prototyping Workshops New York 5 -10 Disruptive Ideas London Copyright © Trend. Hunter. com. All Rights Reserved

THE TOP 20 TRENDS Download your full report at: Trend. Hunter. com/secret/2017 Copyright © Trend. Hunter. com. All Rights Reserved

2017 MEGATRENDS & THE 6 PATTERNS OF OPPORTUNITY Acceleration 1. 2. 3. 4. Perfecting One Thing Aspirational Icon Exaggerated Feature Reimagined Solution Prosumerism From user-generated content to maker culture, today’s consumers expect professional tools & services. Catalyzation AI Brands have taken a role of accelerating the personal development of consumers. We are entering a transformative new era, de ned by an exponential growth in data, robotics and intelligence. Reduction Instant Entrepreneurship 1. 2. 3. 4. Specialization Fewer Layers + Efficiency Crowdsourcing Subscription Curation New services make it easier than ever to conceptualize, fund, launch and companies. Cyclicality Nostalgia Naturality Youthfulness The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients. The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life. Redirection Tribalism 1. 2. 3. 4. Retro + Nostalgia Generational Economic + Seasonal Repetitive Cycles Refocusing Reversing Surprising Gamifying Gamification Simplicity In a fast-paced, cluttered world, simplicity stands out, resulting in focused business models and clean design. The application of game dynamics to real-world problems results in a world that’s more competitive and engaging. Convergence Multisensation Divergence Co-Creation Hybridization Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things. 1. 2. 3. 4. Combining + Layering Adding Value Co-Branding + Aligning Physical + Digital Brands, products, services and customers are increasingly co-creating an interdependent world. Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food. Lines are blurring as business models, products and services merge to create unique concepts and experiences 1. 2. 3. 4. Personalization, Customization Status + Belonging Style + Fashionizing Generational Rebellion Personalization Small batch production technologies and more personalized media are creating an expectation for personalization. Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years. Allegiant groups are more readily formed around specific interests, causes and even brands. Experience In a world abundant with ‘stuff, ’ experience becomes a more important currency and life priority. Authenticity Social media and a resistance to traditional advertising have created a desire for authenticity and reality. Many-to-Many A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy. Learn more in “Better and Faster” by Jeremy Gutsche - Copyright © Jeremy Gutsche & Trend Hunter Inc, All Rights Reserved

Sponsorship Gaming Brands find a new consumer demographic in the video game community Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth. Amateur Gaming Competitions e. Sports Beer Sponsorships Energy Drink e. Sports Labs Energetic e. Sports Sponsorships Mtn Dew Reveals a Competition That Turns Amateurs into Professionals Pizza Chain Gaming Sponsorships Pizza Hut is a Large Donor for Many e. Sports-Related Events Score: 5. 5 Popularity Activity Freshness DEMOGRAPHICS Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills Rockstar Energy is the Official Drinks Partner for Team Infused 5 Ideas + 42 Related Examples Trend. Hunter. com/id/331917 Copyright © Trend. Hunter. com. All Rights Reserved

Communal Living Millennials find a sense of community, meaning & a way to cost-cut Implications - The running stereotype may be that Millennials live at home with their parents, but new communes allow those starting off their careers and short on money to get on their feet and follow their passion together. These hubs are popping up in dense urban cities, offering flexibility in an age of instability. Short-Term Apartment Rentals This Network of Co-Living Spaces Lets Workers Live All Over the World Communal Living Houses Open Door Offers Co-Living Spaces for People to Live as a "Family" Pivoting Co. Living Lodging Co-Living Nomad Projects All-in-One Housing Services Urban Co-Living Spaces Startup 'We. Work' is Testing a New York Co-Living Building Called 'We. Live' Score: 6. 9 Popularity Activity Freshness DEMOGRAPHICS 'Krash' Facilitates Modern Living Arrangements that Suit Individuals 6 Ideas + 45 Related Examples Trend. Hunter. com/id/330239 Copyright © Trend. Hunter. com. All Rights Reserved

Branded Education Organizations are boosting transparency by informing customers Implications - In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among the Generation Z group -- for self-education, while also tapping into a more humanized approach to branding. Branded Food Documentaries 'Unbroken Ground' Highlights Patagonia's New Food Business Soda Brand Factory Visits This Coca-Cola Brazil Campaign Was a Response to Negative Rumors Score: 6. 4 Popularity Activity Freshness DEMOGRAPHICS Virtual Reality Coffee Tours This Nescafe 360 -Degree Video Showcases International Coffee Growers Cosmetics Brand Social Documentaries This Documentary Series is Produced by MAC Cosmetics 4 Ideas + 31 Related Examples Trend. Hunter. com/id/329097 Copyright © Trend. Hunter. com. All Rights Reserved

Instagrammable Fitness Socially driven consumers embrace workouts that also offer photo opps Implications - As the modern consumer becomes more fixated on the curation of one's image through social media, many are being enticed by design-led fitness studios that provide an experience that is aesthetically pleasing above all else. This progression demonstrates that those who approach working out more casually are likely to be seduced by aesthetically driven concepts that tap into socially driven extrinsic motivations. Branded Pop-Up Training Facilities Scholarly Boutique Gyms Contemporary Boutique Gyms Floating Fitness Studios The X by adidas is a Bold Running Experience in London Boutique Boxing Gyms 'Shadowbox' in New York City Boasts a Rustic and Upscale Aesthetic Score: 8. 9 Popularity Activity Freshness DEMOGRAPHICS 1 Rebel in London is a Former Office Turned Theatrical Luxury Gym The Library Gym is Transforming Training into an Upscale Activity The Nike Crystal Coliseum was a Pop-Up for Training Classes 5 Ideas + 41 Related Examples Trend. Hunter. com/id/327708 Copyright © Trend. Hunter. com. All Rights Reserved

Shoppable Media Retailers offer purchasing options in entertainment pieces for convenience Implications - As consumers' schedules become more conflicted and brick and mortar retail engagement decreases, more convenient, addictive ways to shop are needed. Shoppable media elevates the availability of products and increases opportunity for brand interaction in a way that is fast and fun. More importantly, these interactions are organic and un-intrusive; two things especially dear to today's youth generation. Social Screenshot Coupons Short Shoppable Videos Shoppable Athletic Videos In Partnership with Smartzer, Puma Makes It Possible to Shop a Video Shoppable Comedic TV Episodes Shoppable Music Videos Shoppable Construction Barriers Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform Score: 6. 0 Popularity Activity Freshness DEMOGRAPHICS Virtual Shopping Displays e. Bay's Christmas Displays Let Customers Buy From Real-Life Windows 7 Ideas + 55 Related Examples Trend. Hunter. com/id/327205 Copyright © Trend. Hunter. com. All Rights Reserved

Suspended Adulthood Millennials look to put a pause on adult life with youthful experiences Implications - Widely considered to be the most anxious generation, Millennials are escaping the anxieties of "adulting" by choosing to take part in adventurous events inspired by everything from summer camp to carnivals. This shift highlights the desire on the part of young adults to unwind in unique, experience-driven ways while participating in social interaction that isn't centered around digital devices and free from the responsibilities of everyday life. Digital Detox Camps Outdoor Yoga Camps Adult-Oriented Treehouses This Luxury Treehouse Features Both a Whiskey and Martini Bar Stress-Reducing Getaways Adult-Honoring Toy Ads Adult Summer Camps Adult Ball Pit Bars This Event Combines the Fun of a Ball Pit with Adult-Oriented Drinks Score: 7. 3 Popularity Activity Freshness DEMOGRAPHICS Camp No Counselors Invites Grown-Ups to Enjoy Youthful Freedom with Booze 7 Ideas + 70 Related Examples Trend. Hunter. com/id/326562 Copyright © Trend. Hunter. com. All Rights Reserved

Artisanal Education Consumers seek out niche workshops to gain artisan-level knowledge Implications - In the pursuit of expert-level knowledge in personal areas of interest, consumers are participating in artisan-led workshops and experiences that explore culinary and beverage innovations that go beyond the traditional food and alcohol pairing format. This progression highlights the consumer desire to see brands serve as catalysts in helping them in achieving their personal goals and as a partner in self-educational pursuits. Craft Chocolate Retailers Minimal Chocolate's Store Takes Treats from Bean to Bar Human Tear Cocktails The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears Craft Beer Workshops Java-Roasting Workshops Experiential Foodie Events 'Try My Kitchen' Offers Cooking Classes, Group Dinners and Hosted Meals Score: 5. 4 Popularity Activity Freshness DEMOGRAPHICS Beer Brewing Workshops These Events Give Consumers an Opportunity to Learn About Homebrewing 6 Ideas + 54 Related Examples Trend. Hunter. com/id/326187 Copyright © Trend. Hunter. com. All Rights Reserved

Designer Customization Fashion brands add kiosks in-store that allow post-purchase personalization Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions. Handbag Personalization Kiosks Coach Has Debuted a 'Craftsmanship Bar' Flagship Retail Concept Luxury Clothing Customizations Gucci is Allowing Consumers to Do DIY Modifications In-Store Score: 7. 5 Popularity Activity Freshness DEMOGRAPHICS Minimalist Design Emporiums The New MUJI Fifth Avenue Store Has a Custom Scent Lab Branded Customization Services The Burberry Monogramming Service Lets Shoppers Personalize Goods 4 Ideas + 36 Related Examples Trend. Hunter. com/id/326220 Copyright © Trend. Hunter. com. All Rights Reserved

Condensed Broadcast Consumers prefer short bursts of newsworthy information, not excessive content Implications - News outlets appeal to multitasking consumers using mediums that offer short clips or summarized stories. Consumers gather global, local and cultural news through these condensed formats in order to meet the demands of on-the-go lifestyles. Brands cater to tech-savvy consumers who have low attention spans (Gen Z and Gen Y) by providing digital platforms that deliver maximum content with minimum context. Curated Morning News Apps Livestreamed Morning Shows Time-Sensitive News Apps Exclusive Game-Showcasing Deals The 'Refinery 29 This AM' App Features Curated News Stories Summarized News Apps Pipes Provides Straight-Forward News by Describing an Article's 4 Main Points Score: 5. 8 Popularity Activity Freshness DEMOGRAPHICS The 'Few Minutes' App Helps Users Sort Through the News More Quickly Digitas. LBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show" Snapchat and Buzz. Feed Will Be Able to Show the Olympics in Rio 5 Ideas + 39 Related Examples Trend. Hunter. com/id/322843 Copyright © Trend. Hunter. com. All Rights Reserved

Preferential Pop-Up Consumers are enticed by service-driven members-only retail concepts Implications - Proving that consumers are still looking for top-tier customer service despite an emphasis on convenience, many individuals are opting to join members-only retail concepts that ensure high-quality amenities and dedicated assistance. In addition to highlighting the unique brick-and-mortar applications for subscription-based models, this progression demonstrates an interest in community-focused commerce that provides a more intimate shopping experience. Members-Only Pop-Up Shops The Jordan Brooklyn Pop-Up is Temporarily Open in Flatbush Members-Only Retail Stores E-Retailer Revolve's Exclusive Store is Just for Top-Spending Members Score: 8. 4 Popularity Activity Freshness DEMOGRAPHICS Luxury Members-Only Cinemas i. Pic Theaters is a Chain of Upscale, Membership-Based Cinemas Members-Only Coffee Shops This Small Cafe in New York Offers Bottomless Coffee for a Monthly Fee 4 Ideas + 45 Related Examples Trend. Hunter. com/id/322650 Copyright © Trend. Hunter. com. All Rights Reserved

Detoxifying Libation Consumers opt for food-inspired cocktails that offset the effect of spirits Implications - As the health and wellness movement continues to push consumers to reconsider their lifestyle choices, many are opting for cocktails infused with ingredients such as root vegetables and fermented foods. This progression demonstrates that in addition to the interest in lower calorie beverages, consumers are also interested in incorporating rejuvenating ingredients that proactively nourish the body during alcohol consumption. Savory Carrot Cocktails Root Vegetable Cocktails Vegan Chickpea Cocktails Korean Kimchi Cocktails This Decadent Boozy Beverage is Loaded With Vegetables and Dry Gin Healthy Celery Cocktails This Celery Gimlet Offers a Healthier Alternative to Sugary Drinks Score: 4. 7 Popularity Activity Freshness DEMOGRAPHICS This Egg-Free Pisco Sour is Made Using Bean Water Foam This Rhubarb Bellini Recipe is the Perfect Light and Refreshing Beverage This Unusual Boozy Beverage Contains Vodka and Fermented Vegetable Juice 5 Ideas + 38 Related Examples Trend. Hunter. com/id/322194 Copyright © Trend. Hunter. com. All Rights Reserved

Elderly P 2 P Sharing economy initiatives take aim at social issues facing seniors Implications - As concerns mount over the financial impact of aging Boomer populations, a variety of sharing economy initiatives are illuminating the power of techenabled platforms in offsetting barriers to access related to income and resources. In addition to serving as a reminder of the stresses of fixed income living, this shift highlights the role of the peer-to-peer economy in empowering consumers to help themselves when traditional institutions are unable to adequately resolve. Senior Co-Working Spaces Senior Citizen Restaurant Pop-Ups Elderly Homesharing Services On-Demand Eldercare Services 'Senior Planet' Offers Classes and Workshops for People 60+ Elderly Roommate-Finding Platforms Room 2 Care is a Miami Sharing Economy Service for Eldercare Score: 5. 5 Popularity Activity Freshness DEMOGRAPHICS This Service Enables Homesharing for Seniors Currently Living Alone Oma's Pop-Up Serves as a Social Reintegration for Grandparents Sage Offers Quality Senior Home Care with Extensive Interviews 5 Ideas + 43 Related Examples Trend. Hunter. com/id/321736 Copyright © Trend. Hunter. com. All Rights Reserved

Prosumer Tourism Influencers infiltrate the travel and tourism space Implications - Social media influencers are a recognized source of expert information in various industries, with the travel and tourism space as the next frontier. Specifically targeted to younger Millennials -- who statistically use travel advisors more than any other adult-aged group -- these Prosumers serve as experts whose credibility is boosted by authenticity. Video Storytelling Apps Live Smartphone Tourism Snapshot Travel Incentives Livestreamed City Tours Mobile App Storie Lets You Film and Publish Video Clips of Your Day Social Media Travel Guides The Sherpa App Converts Instagram Accounts into Visual Travel Platforms Score: 5. 2 Popularity Activity Freshness DEMOGRAPHICS Wow Air's Influencers Will Share a Love of Travel and Social Media Lopeca Lets You Explore Remotely Using Mobile Video Tours From Locals 'Play Melbourne Live' Provides a Peek at the City Through Periscope 5 Ideas + 45 Related Examples Trend. Hunter. com/id/321157 Copyright © Trend. Hunter. com. All Rights Reserved

Extreme Wellness Consumers pursue health through strenuous adventure travel Implications - In order to satisfy an interest in alternative fitness routines that challenge the mind and body, many consumers are opting for immersive adventure excursions that are both physically and mentally demanding. Also a natural reaction to the contemporary fixation on yoga and meditation as a means of achieving balance, this progression sees consumers embrace adrenaline-inducing holidays that serve as both modes of self-discovery and evidence of their skills. Volcano Boarding Excursions Sky High Sport Excursions Nicaragua's Tierra Tour Will Appeal to Adventurous Thrill Seekers Heli-Skiing in Alaska is a Dare-Devil's Adventure Glacial Picnic Excursions Extreme Polar Excursions Remote Wilderness Retreats These Private Log Cabins are Designed for Grizzly Bear Viewing Score: 5. 8 Popularity Activity Freshness DEMOGRAPHICS Scenic Mountain Biking Tours Western Spirit Cycling Adventures Organizes Grand Canyon Excursions 6 Ideas + 47 Related Examples Trend. Hunter. com/id/319778 Copyright © Trend. Hunter. com. All Rights Reserved

Big Data Concierge Hospitality brands streamline service with algorithm-based recommendations Implications - As peer-to-peer services continue to democratize accommodation options for consumers, many established hospitality brands are emerging with digitized concierge services that deliver personalization without compromising efficiency. Enhancing the experience of both check-in and the stay overall, such data-informed systems suggest that a large opportunity exists for brands to provide added value through streamlined service in order to remain competitive with cost-efficient contemporary alternatives. Digitized Check-In Kiosks In-Suite Concierge Apps Robot Hotel Concierges Branded Concierge Services These Self-Service Hotel Kiosks Replace Concierge Staff Big Data Travel Platforms 'Wayblazer' Uses IBM Watson as an Intelligent Concierge Score: 4. 6 Popularity Activity Freshness DEMOGRAPHICS The Hilton Hotel Has Announced a Pilot Program with IBM Watson Slate is Replacing Hotel Concierges with Its New TV App The Ford. Pass Promotion Gives Car Owners Access to Special Perks 5 Ideas + 44 Related Examples Trend. Hunter. com/id/319756 Copyright © Trend. Hunter. com. All Rights Reserved

Embedded VR Brands activate virtual reality users with headset-embedded packaging Implications - As consumers become more familiar with branded content for entertainment purposes, many brands are disseminating virtual reality technology by providing packaging that can be repurposed as DIY VR headsets. Also linked to maker culture and the so-called "IKEA effect, " which sees consumers place higher value on things they have assembled themselves, this progression illuminates the opportunity for brands to cultivate and retain a clearly defined audience through the new advertising medium. Kids Meal VR Packaging Mc. Donald’s Sweden Creates a Happy Meal Box VR Headset Recycled Virtual Reality Viewers Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies Score: 7. 4 Popularity Activity Freshness DEMOGRAPHICS VR Beauty Subscriptions These Birchbox VR Headsets Will Be Included in Birchbox Man Orders VR Cereal Boxes Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality 4 Ideas + 36 Related Examples Trend. Hunter. com/id/319057 Copyright © Trend. Hunter. com. All Rights Reserved

Analog Divergence Digital brands take advertising offline with traditional mediums Implications - As well-established digital platforms look to drive growth in usership, many have begun using offline advertising methods that are now considered "old world. " Investing in billboards or elaborate publicity stunts, these strategies highlight the blending of online-offline worlds and the interest of driving consumers to the nearest screen. This shift showcases the value of traditional offline advertising efforts in both shifting the attention of current users back to the digital space and engaging with new, hard to reach consumer groups. Promotional Floating Accommodations Floating Website Birthday Cakes Social City Billboards E-Commerce Birthday Road Trips The Airbnb Floating House Can Be Won for a Single Night In-Flight Streaming Launches The Amazon on Jet. Blue Pop-Up Showcases the New In-Flight Media Score: 6. 3 Popularity Activity Freshness DEMOGRAPHICS Snapchat is Turned Its Geofilters into Social Media Advertisements The e. Bay Birthday Cake Floated Down the River Thames The e. Bay 20 th Anniversary Airstream Trailer Showcased Deals 5 Ideas + 45 Related Examples Trend. Hunter. com/id/318559 Copyright © Trend. Hunter. com. All Rights Reserved

Culinary Laboratory Consumers flock to experiential attractions focusing on future food Implications - As consumers seek experience-driven engagement in all realms, many are embracing hands-on workshops that introduce them to futuristic concepts like 3 Dprinted food and sensory-enhanced dining. Part educational workshop, part entertainment, such immersive attractions speak to the modern consumer's pursuit of memorable, multifaceted experiences. Additionally, these "labs" speak to the more scientific, well-informed approach to food that both health-conscious and Foodie consumers are employing. 3 D Printing Culinary Labs The 3 DS Culinary Lab in La is an Office and Educational Hub Nutritious 3 D-Printed Foods This Food Lab Gives Healthy Ingredients a More Appetizing Form Score: 6. 4 Popularity Activity Freshness DEMOGRAPHICS Multi-Sensory Food Labs Westfield's Tongue Twister Shows How Sight, Smell & Sound Influence Taste Human Tear Cocktails The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears 4 Ideas + 36 Related Examples Trend. Hunter. com/id/317812 Copyright © Trend. Hunter. com. All Rights Reserved

Retail Kinship Consumers search for retail concepts that encourage personal growth Implications - Destination retail concepts are quickly gaining traction as consumers continue to search for communal shopping experiences. More than just a spot to "hang out, " these locations are evolving to be a shared experience where consumers can also learn and discover more about the products at hand. This type of collaborative relationship between store representatives and customers suggests that community experiences can double as experiences of personal growth. Communal Retail Shops 'Cornerstore' Houses Its Retail and Textile Production in One Space Design Community Showrooms The Provide Showroom in Vancouver Combines Modernity with Classicism Score: 6. 2 Popularity Activity Freshness DEMOGRAPHICS Organic Community Stores Dubai's Biorganic Health Food Shop Doubles as a Social Hub Taste-Focused Cheese Shops This Store Encourages Customers to Sample Products Before They Buy 4 Ideas + 35 Related Examples Trend. Hunter. com/id/310220 Copyright © Trend. Hunter. com. All Rights Reserved

Quantified Self-Care Consumers collect information about their personal care habits Implications - No longer satisfied with merely applying products, consumers now wish to check the status of their skin, body and health throughout the day. Going one step beyond diagnostics, this shift indicates a consumer desire to be constantly updated on their progress. The digital revolution has ultimately created a consumer who relies on data to cultivate the most targeted personal routines. Simplistic Fitness Trackers The Withings Go Fitness Tracker Displays a Sleek and Minimal Design Skin Moisture Detectors 'Mlizhi' is a Device That is Used to Detect Skin Moisture Levels Skin Analysis Apps Skin-Analyzing Smartphone Apps Sophisticated Steel Activity Trackers These Watches Have a Luxurious Style That is Also Affordable Score: 8. 0 Popularity Activity Freshness DEMOGRAPHICS Ultrasonic Skin Infusers This Je. Nu Product Helps to Maximize the Absorption of Skincare Products 6 Ideas + 47 Related Examples Trend. Hunter. com/id/310168 Copyright © Trend. Hunter. com. All Rights Reserved

GET 150 PAGES MORE Download your full report at: Trend. Hunter. com/secret/2017 Copyright © Trend. Hunter. com. All Rights Reserved

Get a FREE report and learn how we accelerate innovation for 500 brands, billionaires and CEOs at: Trend. Reports. com & Trend. Hunter. com/Trend. Reports Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Keynote & Workshop Action Plan Workshop Research, Training & The #1 Trend Platform