THE PRICE MARKETING MIX PRICE O PROM TION

MARKETING MIX PRICE O PROM TION PRODUCT PLACE Pricing is one of the four

THE PRICE = the amount which people pay for a product = the amount

WHAT DOES THE PRICE DEPEND ON? It depends on: • Costs of production •

PRICING STRATEGIES Companies use pricing strategies to influence the customer. They want to persuade

EXAMPLES OF PRICING STRATEGIES • Premium pricing • Penetration pricing • Psychological pricing •

PREMIUM PRICING • Premium pricing strategy establishes a price higher than the competitors. The

PENETRATION PRICING • The opposite of premium pricing. The company sells with a low

PSYCHOLOGICAL PRICING • Pricing designed to have a positive psychological impact. OUR BURGER ONLY

FREEMIUM • It describes a business model when you get basic product or service

DISCOUNTS • Discount for prompt payment – if you buy in advance, you pay

DISCOUNTS • Seasonal discounts 75€ 100€ DECEM 15 BER JANUA 10 RY

Resources: • http: //economictimes. indiatimes. com/definition/marketing-mix • http: //en. wikipedia. org/wiki/Pricing_strategies • http: //smallbusiness.

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THE PRICE

MARKETING MIX PRICE O PROM TION PRODUCT PLACE Pricing is one of the four elements of the marketing mix. MA RK ET MI ING X -

THE PRICE = the amount which people pay for a product = the amount which the company sells the product for 459, - Kč $1000 $890 £ 1, 2 45 €

WHAT DOES THE PRICE DEPEND ON? It depends on: • Costs of production • Competitive prices • Demand • Business goals and marketing objectives • Other factors: demographic, economics, political …

PRICING STRATEGIES Companies use pricing strategies to influence the customer. They want to persuade customer to buy goods. Companies may use a variety of pricing strategies.

EXAMPLES OF PRICING STRATEGIES • Premium pricing • Penetration pricing • Psychological pricing • Freemium • Discounts • etc.

PREMIUM PRICING • Premium pricing strategy establishes a price higher than the competitors. The company wants to persuade buyers that the product is very quality (it´s better than competitive product). PREMIUM QUALITY FOR YOU NEW ON MARKET !!! 520000 €

PENETRATION PRICING • The opposite of premium pricing. The company sells with a low price to attract buyers. The company hopes that the customers try the product and then they will buy it again. 135, - 128, - 133, - 86, - 141, -

PSYCHOLOGICAL PRICING • Pricing designed to have a positive psychological impact. OUR BURGER ONLY $3. 95

FREEMIUM • It describes a business model when you get basic product or service free of charge. But you pay (and not a few) for advanced features. FOR A BETTER FUNCTIONING BASIC FREE OF CHARGE £ 45

DISCOUNTS • Discount for prompt payment – if you buy in advance, you pay less. First moment!!! 15. 000, - Kč After Christmas 18. 900, - Kč • Quantity discount – you pay less if you buy more. 6, 90 Kč 4 and more pcs 5, 90 Kč

DISCOUNTS • Seasonal discounts 75€ 100€ DECEM 15 BER JANUA 10 RY

Resources: • http: //economictimes. indiatimes. com/definition/marketing-mix • http: //en. wikipedia. org/wiki/Pricing_strategies • http: //smallbusiness. chron. com/different-types-pricing-strategy 4688. html • http: //openclipart. org • www. pixabay. com