th 5 Grade TEKS 14 Reading Media Literacy

th 5 Grade TEKS 14) Reading / Media Literacy. Students use comprehension skills to analyze how words, images, graphics, and sounds work together in various forms to impact meaning. Students continue to apply earlier standards with greater depth in increasingly more complex texts. Students are expected to: 14 A) Explain how messages conveyed in various forms of media are presented differently (e. g. , documentaries, online information, televised news). 14 B) Consider the differences in techniques used in media (e. g. , commercials, documentaries, news). 14 C) Identify the point of view of media presentations. 14 D) Analyze various digital media venues for levels of formality and informality.

Lesson I Can Statements • I can analyze how various forms of media present a message, in order to experience an emotional response. (A passion to learn more) • I can analyze the techniques used in media, in order to create schema. • I can discover different levels of formality and informality of various digital media, in order to create schema.

Media Literacy

What is Media Literacy? • You Tube: Media Literacy Introduction • https: //www. youtube. com/watch? v=M 89_wjcwzf. Y • Media Literacy Reader Response Form: http: //borchardtlibrary. edublogs. org/2013/11/20/5 th-grade-media-literacy/ and saved on home computer

Media Literacy Our society and culture – even our perception of reality - is shaped by the information and images we receive via the media. A few generations ago, our culture’s storytellers were people – family, friends, and others in our community. For many people today, the most powerful storytellers are television, movies, music, video games, and the Internet. Media messages affect our thoughts, attitudes and actions. We don’t like to admit it, but all of us are affected by advertising, news, movies, pop music, video games, and other forms of media. That’s why media are such a powerful cultural force, and why the media industry is such big business.

Media Use the Language of Persuasion • All media messages try to persuade us to believe or do something. News, documentary films, and nonfiction books all claim to be telling the truth. • Advertising tries to get us to buy products. To do this, they use specific techniques (like flattery, repetition, fear, and humor) we call “the language of persuasion. ”

The Hidden Message - Subtext The “subtext” is your interpretation of a piece of media. The subtext is not actually heard or seen; it is the meaning we create from the text in our own minds after viewing or listening to it. • While media makers (especially advertisers) often create texts that suggest certain subtexts, each person creates their own subtext (interpretation) based on their previous experiences, knowledge, opinions, attitudes and values. Therefore, the subtext of a piece of media will vary depending on the individual seeing/hearing it.

What’s the subtext from this GOT MILK advertisement? Possible subtexts include: �Athletes drink milk. �Athletes can only perform well by drinking milk. �Athletes want you to drink milk. �If you drink milk you will be athletic. �Famous people drink milk. �If you drink milk, you’ll be famous, too.

Why Learn About Media Literacy • - Develop critical thinking skills – Is this telling the whole truth? What audience was this developed for? Is it trying to persuade me to think a certain way or do something? • - Understand how media messages shape our culture and society. • - Recognize what the media maker wants us to believe or do • - Name the techniques of persuasion used. Does it appeal to our emotions - people laughing and having a good time drinking Pepsi Does it appeal to our logic - one glass of Florida orange juice contains 75% of your daily Vitamin C needs-but it doesn’t tell you how much sugar you are also getting), Does it appeal to the character of the company selling it - nine out of ten dentists agree that Crest is the better than any other brand • - Recognize bias, spin, misinformation, and lies • - Discover the parts of the story that are not being told – look at the orange juice example • - Evaluate media messages based on our own experiences, skills, beliefs, and values Hidden messages

What is media literacy? Act • Accessing media Access • Analyzing media • Evaluating media • Creating media Analyze & Evaluate Reflect • Participating in media content Create

What are the different types of media? TV Commercials Advertisements Billboards • • • Newspapers Magazines Billboards Radio Television Internet / Websites Video games Computer games Apps Advertisements Apps

Places to Access Media • Print Media - transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets. Where would you find this type of media? • Broadcast Media - Transmit information electronically, via such media as film, radio, recorded music, or television. Where would you find this type of media? • Digital Media - comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, blogs, websites, and Internet-based radio and television. Many other mass media outlets such as ads online or distributing QR Codes in outdoor or print media to direct mobile users to a website. Where would you find this type of media? • Outdoor Media - transmit information via billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside of buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting. Where would you find this type of media? • Video Game – Where would you find this type of media? • Mobile Phones

Reader’s Response Question #1 List 5 places (car, classroom, mobile phone, theater, stores, etc. ) you access media. When you name the place, state the type of media you encounter in that place. Here is an example: 1. Car - billboard advertisements on the side of the road.

Tools Used in Media • Images and pictures • Text and words • Music and sound • Graphics • Videos • Interviews

Visual Tools text and words graphics images and pictures

Reader’s Response Question #2 Look at this magazine ad. What are the primary tools being used to advertise Jif Peanut Butter? Images and pictures Text and words Music and sound Graphics Videos Interviews

Reader’s Response Question #3 Watch this TV advertisement. What are the primary tools being used to advertise Evian bottled water? Images and pictures Text and words Music and sound Graphics Videos Interviews

Reader’s Response Question #4 Watch this TV news segment. What are the primary tools being used in this TV news story? Images and pictures Text and words Music and sound Graphics Videos Interviews

Reader’s Response Question #4 Watch this documentary. What are the primary tools being used in this TV news story? Images and pictures Text and words Music and sound Graphics Videos Interviews

Reader’s Response Question #6 Read this online news article. What are the primary tools being used in this online news article? Images and pictures Text and words Music and sound http: //www. dallasnews. com/news/2013/11/17/malelion-kills-female-in-dallas-zoo-s-giants-of-the-savanna-exhibit Graphics Videos Interviews

Reader’s Response Question #7 Look at the images of these 2 websites. Which one is a more formal venue for information? Twitter or World Book Online?

Reader’s Response Question #8 Look at the images of these 2 websites. Which one is a more formal venue for information? Origami Yoda Blog or New York Times news website?