Taylor Alden The Steel Window Association The PR

Taylor Alden & The Steel Window Association

The PR programme • • 21 media releases per year 4 mailings to Conservation Officers per year Marketing mailings to all members Social media Surveys and features within the magazines Advertising Consumer editor visits The Montanstahl launch within the UK These are some examples of what we do.

Press coverage April 2015 – April 2016 Between April 2015 and April 2016, Taylor Alden secured 122 pieces of editorial in total on behalf of Steel Window Association. This achieved a combined circulation of 1, 900, 000 with a ‘potential opportunities to see’ total of 4, 750, 000. The advertising value equivalent (AVE) was £ 59, 168 with a perceived editorial value (AVE x 3) of £ 177, 504. Return on investment from April 2015 to April 2016 was £ 1: £ 9. 08.

What have we written about? We enjoy great press coverage. Between April 2015 and April 2016, Taylor Alden issued 22 media releases on behalf of the SWA. • • • Simon Pilkington (SWS&S) President’s Quay, Tower Bridge (NSB Casements) BAM awards (SWS&S) Glazing Supply Chain Group Security W 20, thermal performance RAF Bicester, Transport Museum (Cotswold Casement) Bathroom screens Cheyne Place, London (Monk) 47 Gloucester Avenue/Primrose Hill (SWS&S) St David’s Centre • • • Wine cellar steel partitions Victoria Road (Monk) Opal Mews (REA Metal Windows) Alexandra House (ASWS) Bespoke ironmongery Film archive story Cloncurry Street (SWS&S) FAQ’s Fordington Road, London (SWS&S) W 30 The Compound, Birmingham (Monk)

We send out a Marketing Mail every three months to all SWA members. We hope that these emails help you stay up-to-date with what we are doing and the coverage that your projects receive.

50 th Anniversary Next year (2017) marks the 50 th anniversary of the Steel Window Association. We feel that it would be beneficial to focus some PR and marketing around this, as well as organising an event to celebrate 50 years of the SWA. Ideas for the event are dependent on budget, time of year and location. However, some ideas are outlined below and extra ideas/thoughts from SWA members are always welcome. • Lunchtime event on a Thursday or Friday • An exciting venue with steel windows (Tower of London/Natural History Museum etc. ) • A guest speaker with an architectural theme (Janet Street-Porter/Dan Cruickshank/Kevin Mc. Cloud) • Theme: 1967, 60’s music/food/events of 1967/evolution of architecture and steel windows • Video footage from the 60’s • Photography from members – old & new • Sit-down meal and drinks

Social media We upload all of our PR material onto the SWA social media channels below. We also upload two more pieces of material per month – this could be a news story, photograph, retweet or good coverage. It is important that we all link to each other on social media and that members follow the SWA channels (we will do the same) so please do follow us on your company profiles.

Photography for the consumer press The consumer press are interested in steel windows and doors within beautiful homes and they would love to see more from SWA members. Please send us photographs of your work so that we can put them forward for features like this. We have had some really lovely case studies in from SWA members this year and the photography has been great. The next step to making this part of the programme possible is to establish if the homeowners that you work with are happy to be featured within the consumer press (if the opportunity were to arise). Perhaps this is something that could be asked when you are completing the work and the case study forms.

Commercial and Residential case studies As you know, we are always on the lookout for exciting case studies and projects that you are working on. Please fill in the SWA case study form which can be found on the SWA website and send to alison@tayloralden. co. uk. If you have the opportunity, it would be great to video some of your work being carried out which we could then put onto the website and You. Tube channel.

Enquiries Users Page views Spec Guide 2015 January 11 845 3, 952 47 February 23 744 3, 716 49 March 15 1, 117 4, 850 61 April 8 794 3, 226 34 May 13 931 3, 733 43 June 15 917 4, 526 39 July 10 919 3, 967 26 August 10 961 4, 344 40 September 27 960 3, 913 39 October 24 1, 022 3, 652 106 November 21 1, 085 4, 114 107 December 2016 January February March April May June 8 17 10 8 12 9 800 1, 215 1, 216 1, 775 1, 631 1, 654 1, 511 3, 137 4, 306 4, 351 6, 357 5, 304 4, 658 4, 439 76 89 99 74 55 55