Strategic Support to DPIP Rajasthan for Livelihoods Promotion

Strategic Support to DPIP Rajasthan for Livelihoods Promotion & Marketing What Worked? What Didn’t? What Next? 30 th November, 2006 IGPRS, Jaipur Presentation by: Sanjay Gupta, State Coordinator, MART Strategic Support to DPIP Rajasthan

MART Support to DPIP Rajasthan • MART working as a Strategic Service Provider & Knowledge Partner • • Districts allotted Support from Support till MART team : Jhalawar & Tonk : 5 th October 2005 : 4 th October 2007 : One State Coordinator & 2 District Coordinators Strategic Support to DPIP Rajasthan

Tasks to Perform • Task 1. Livelihoods Analysis Survey in both districts • Task 2. Capacity Building of NGOs/DPMU staffs – Livelihoods & Marketing – Vision Building – Cross learning/best practices • Task 3. Capacity building of CIGs on Livelihoods Promotion & Marketing • Task 4. Backward & forward linkages to CIGs (for major activities • Task 5. Promotion of weekly rural haats Strategic Support to DPIP Rajasthan

Progress Summary (Oct. 05 to Nov. 06) Tasks as per agreement Target Task 1. Livelihoods Analysis Survey in both districts First 4 Report month (Oct submitted on 05 – Jan 06) 28. 01. 06 Task 2. Capacity Building of NGOs/DPMU staffs Livelihoods & Marketing Vision Building Cross learning/best practices Task 3. Capacity building of CIGs on Livelihoods Promotion & Marketing Achievement Remaining Tasks None 2 2 2 1 1 200 149 51 Strategic Support to DPIP Rajasthan

Progress Summary (Oct. 05 to Nov. 06) Tasks as per agreement Target Achievement Remaining Tasks Task 4. Backward & forward linkages to CIGs (for major activities) 200 157 43 Task 5. Promotion of weekly rural haats 2 3 1 extra Strategic Support to DPIP Rajasthan

MART Approach in DPIP Task 1 Livelihoods Analysis Survey Weekly Haat Promotion Task 5 Strategies formulation & Action Plan Handholding Services & follow up Task 2 Task 3 Capacity Building of NGOs/DPMU Capacity Building of CIGs Convergence with line agencies i. e KVK, Agri, AH etc. Strategic Support to DPIP Rajasthan Intervention in major Activities Task 4

Support to Major Activities • Tonk District – – – – • Jhalawar District Goatry/Sheep Tailoring Stone cutting and polishing Galicha making Agriculture Leather work (shoe/chappal) Camel Cart Tent House – – Goatary Tailoring Weaving Agriculture – Tent House – Leather – Flour Mill Major Activities constitutes around 75% of sub projects Strategic Support to DPIP Rajasthan

Strategy adopted for Major activities • • • Productivity enhancement Value additions Supplementary activities Convergence with govt. schemes/resource agencies Market linkage – Collectivism – Local markets, traders and wholesalers – Linkage/buy back with exporters/bulk buyers/institutions • Exit Plan (DART, DLRT and DMERT formation) Strategic Support to DPIP Rajasthan

Support to Major Activities • Agriculture sub-sector(45% CIGs) – Intervention with 139 CIGs(1200 families) in kharif 2006. – Farmers given information, trainings, inputs and marketing support, and cluster formation – Productivity enhanced by 20 -40% and crop value by 10 -35% • Goatery sub sector(30% CIGs) – Livelihoods promotion/marketing training, vaccination, deworming and castration camps, & Identified traders for linkage, and cluster formation • Non farm sector(25% CIGs) – Livelihoods promotion/marketing training, business plans, traders identified and cluster formation Strategic Support to DPIP Rajasthan

Role of different Stakeholders NGO/DPMU MART • Organization of • Process Facilitator farmers & Motivation • Convergence with • Field Facilitation Agri. Dept/KVK/DIC, & government schemes • Trainings • Livelihoods/marketing • Administration training Support • Linkages • Upscale strategy MART takes role of a Lead Facilitator Strategic Support to DPIP Rajasthan KVK/Agri Dept. /DIC • Technical training • Certified Seeds • Participation in need-based meeting • Schemes • Follow up support

Implementation Strategy State MART as part of SPMU DART District NGOs Support Services Kisan Mitra Village MART DPMU CIG 1 CIG 2 CIG 3 Strategic Support to DPIP Rajasthan (DPMU, MART, NGO, KVK, Agri dept. ) CIGn

Promote Weekly Rural Haats • Promoted 2 haats in Tonk and 1 haat in Jhalawar • Marketing channel to CIGs and community at large • Haat promotion involves Starting phase(2 months), Growth phase(4 months) & Stabilisation phase(4 month) • Haat Working Committee (HWC) formed for day to day haat management • HWC comprises 10 -15 members of Sarpanch, local sellers, and CIG members • After growth phase need based infrastructure could be developed • Vet & agri camps and promotional schemes at haat places for sustainability Strategic Support to DPIP Rajasthan

What Worked? • Vision Building for NGOs/DPMUs – Utilisation of assets provided by project – Long term planning for major activities; kharif planning upscaled in Rabi season – Farmers invested own money for input purchase • Convergence with various stakeholders – Convergence with agri dept. , horticulture dept. , AH dept. , KVK and ATMA for dovetailing of schemes – As technical resource persons in trainings – Technical field based support Strategic Support to DPIP Rajasthan

What Worked? • Develop institutions for sustainability – Formation of DART, DLRT and DMERT – Producer company under Cluster development approach • Promotion of rural weekly haats – CIGs got marketing platform – Manage by Local Haat Working Committee Strategic Support to DPIP Rajasthan

What Didn’t? • Target based approach – Plans couldn’t be translated into actions – Project staffs lacked capacities to achieve targets – De-motivated staffs • Lack of Role clarity – Follow support for various interventions • Non farm activities such as Tailoring, Stone cutting & Polishing, Galicha making and Pear drilling were not successful due to lack of proper business plan, working capital and market linkages Strategic Support to DPIP Rajasthan

Looking Ahead • Complete all capacity buildings tasks for CIGs and project staffs by April 2006 and thereafter focusing only handholding support forward and backward linkages • Promote collective marketing • Prepared Model cluster plan for Agriculture and Goatery and shared with all 7 districts; implementation of cluster plans • Upscale strategies for 7 districts Strategic Support to DPIP Rajasthan

Thanks Strategic Support to DPIP Rajasthan