Speech to persuade 632021 MCOM 100 1 Main

Main Points of Discussion Persuasion? Three modes of persuasion Duality of persuasive speech Agenda

Persuasion ? ? ? The process of changing attitudes, beliefs and behaviors One thing

3 modes of persuasion Ethos (ethical appeals) • The character and credibility of the

Good and evil both purposes If Properly used, it can bring about positive changes

Persuasive speaker Presents a proposition Develops reasons and supporting materials Makes the proposition more

5 steps in persuasive speech 1. Attention step 2. Need step 3. Awareness step

Choose a controversial topic Examine your attitudes and the opinion of others Select a

How to select a persuasive speech topic • Analyze your audience • Choose a

Analyze the audience Determine prior attitudes about a topic through interviews, surveys and questionnaires

Conduct extensive research Examine library sources for testimonies, statistics and examples to build your

Three types of suitable persuasive speech topics Facts E. g. Aliens are not real.

Writing a persuasive speech • Phrase a clear proposition • Construct a sophisticated introduction

Phrase a clear proposition Know the difference among fact, value, and policy propositions Make

Construct a sophisticated introduction Choose a strategy to generate curiosity and establish rapport Avoid

Develop sound arguments and coherent organization Present well-defined claims supported by good evidence and

Write a forceful conclusion Use a challenge in the convincing speech To stimulate thought

Structuring the persuasive speech 1. INTRODUCTION • Establish the significance of the topic •

Sources “Easily understood- A Basic Speech Text” by D. B. Bianchi, Gerald Kendel, Wayne

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Speech to persuade 6/3/2021 MCOM 100 1

Main Points of Discussion Persuasion? Three modes of persuasion Duality of persuasive speech Agenda of a persuasive speaker Five steps of persuasive speech 6/3/2021 MCOM 100 2

Persuasion ? ? ? The process of changing attitudes, beliefs and behaviors One thing in this type of speech is certain that is CHANGE Should appeal to the intellect and the emotions of the audience 6/3/2021 MCOM 100 3

3 modes of persuasion Ethos (ethical appeals) • The character and credibility of the speaker 6/3/2021 Pathos (emotional appeals) • Use of emotional talk by the speaker MCOM 100 Logos (logical appeals) • Use of evidence and reasoning by the speaker 4

Good and evil both purposes If Properly used, it can bring about positive changes in a society Improperly used, it can result in evil and destruction 6/3/2021 MCOM 100 5

Persuasive speaker Presents a proposition Develops reasons and supporting materials Makes the proposition more viable for acceptance 6/3/2021 MCOM 100 6

5 steps in persuasive speech 1. Attention step 2. Need step 3. Awareness step 4. Visualization step 5. Action step 6/3/2021 MCOM 100 7

Choose a controversial topic Examine your attitudes and the opinion of others Select a topic that is appropriate for the listeners Explore current event topics Avoid overworked issues Provide new insights into topics 6/3/2021 MCOMfamiliar 100 8

How to select a persuasive speech topic • Analyze your audience • Choose a controversial topic • Conduct extensive research • Three types of Topics which are suitable for persuasive speech 6/3/2021 MCOM 100 9

Analyze the audience Determine prior attitudes about a topic through interviews, surveys and questionnaires Develop persuasive appeals linking your topic to the audience interests and motivation Make the audience the central focus of 6/3/2021 speech development MCOM 100 10

Conduct extensive research Examine library sources for testimonies, statistics and examples to build your case Be certain that the sources are accurate and up-to-date Interview experts on the topic Develop visual aids for variety Be willing to change or modify the topic if evidence does 6/3/2021 MCOM 100 11 not support your view point

Three types of suitable persuasive speech topics Facts E. g. Aliens are not real. Moral values E. g. we should keep our surroundings clean. Policy E. g. Capita; punishment should be abolished. 6/3/2021 MCOM 100 12

Writing a persuasive speech • Phrase a clear proposition • Construct a sophisticated introduction • Develop Sound arguments and coherent organization • Write a forceful conclusion 6/3/2021 MCOM 100 13

Phrase a clear proposition Know the difference among fact, value, and policy propositions Make sure that the proposition is controversial 6/3/2021 MCOM 100 14

Construct a sophisticated introduction Choose a strategy to generate curiosity and establish rapport Avoid opinionated statements such as ‘I am going to convince/persuade’ State thesis clearly , creating understanding and curiosity among listeners 6/3/2021 MCOM 100 15

Develop sound arguments and coherent organization Present well-defined claims supported by good evidence and sound reasoning Avoid subjective phrases as ‘I think’ or ‘in my opinion’ Identify search sources to build credibility Avoid unethical practices 6/3/2021 Use a balance of logic and emotion MCOM 100 16

Write a forceful conclusion Use a challenge in the convincing speech To stimulate thought and bring change Use challenge in combination with most types of conclusions 6/3/2021 MCOM 100 17

Structuring the persuasive speech 1. INTRODUCTION • Establish the significance of the topic • Establish a need for change • State the proposition 3. CONCLUSION • Repeat the proposition • Make appeal for change • Make a closing statement 2. BODY Should give reasons and evidence in support of the 6/3/2021 MCOM 100 proposition 18

Sources “Easily understood- A Basic Speech Text” by D. B. Bianchi, Gerald Kendel, Wayne Bond and Ann Seidler. “The Art of Public Speaking” by Stephan E. Lucas. 6/3/2021 MCOM 100 19

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