Shape Your Future Event Marketing Steps to a

Shape Your Future Event Marketing Steps to a successful event through activation of a campaign’s core messaging. @Shape. Future. OK

Target Audience Meet your audience where they are. Which events will put you in the path of your brand’s target? SYF Target: Oklahomans, age 18 -54, low socioeconomic status and moms or food preparers. @Shape. Future. OK

Measurable Objectives Set event goals and objectives. How will you determine success? SYF Objectives • Objective 1: Attract 500 individuals to complete a healthy activity • Objective 2: Collect 200 event photos/videos • Objective 3: Collect 200 event surveys @Shape. Future. OK

Event Strategy Maximize ROI through event participation. How will you know your audience is left impacted by your brand? • • • Obstacle course “Dance Challenge” SYF branded photo and interview booth “Create a Healthy Meal Challenge” Yoga Station/Hula Hoop Station @Shape. Future. OK

Shape Your Future Events -Fill half your plate with fruits and veggies. -Kids need 60 minutes of physical activity. Adults need 30. View more SYF event photos at facebook. com/Shape. Future. OK @Shape. Future. OK

Key takeaways • Research and determine target audience before choosing events. • Give your team enough time to plan measurable objectives. • Execute event activities that leave an impact on your audience and maximize ROI. Additional tips: • Scale events to fit budget and manpower. • Document and review post-event results to refine what works. @Shape. Future. OK

Contact • Sjonna Paulson: Sjonna. P@tset. ok. gov – Director of Health Communication, Oklahoma Tobacco Settlement Endowment Trust • Leslie Denner: ldenner@thevibrand. com – Marketing Strategist, VI Marketing and Branding @Shape. Future. OK