SAS Institute extract Data Integration Enrichment Server Data
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Технологии SAS Institute извлечение информации (extract) Бухгалтерия Data Integration & Enrichment Server загрузка в хранилище Data Storage Server (load) Business Intelligence Application Server Business Intelligence Dashboard Аналитические витрины POS, продажи Information Delivery Portal (analytical data marts) трансформация и обогащение данных Web Report Studio (transform & enrichment) Склад и логистика Analytical Intelligence Application Server Детальный слой Ассортимент Заказы SKU (detailed data store, star scheme) улучшение качества данных Analytical Server Data Mining Server (data quality) Add-in MS Excel Enterprise Guide Enterprise Miner Сервисное обслуживание Forecast Server Многомерные витрины Источники данных Data Surveyors: - Все СУБД (DBMS) (Oracle; DB 2; Sybase; MS SQL; Teradata; Informix; My. SQL; Adabas - Все ERP (SAP/R 3; SAP BW; OEBS; BAAN; People. Soft; JDE; Siebel…и 1 С) - xls; dbf; ASCII; XML; csv; MVS… Copyright © 2006, SAS Institute Inc. All rights reserved. Forecast Studio (dimensional data marts) Единые метаданные (Active Data Repository) Base (core) tables Data Integration Studio Data Quality Data Flux Process Manager Application Development Studio Scalable Performance Data Server OLAP Cube Studio OLAP Server Information Map Studio Management Console DI Studio OLAP Cube Studio Information Map Studio Enterprise Delivery Portal Process Manager 7
SAS® Customer Intelligence – отчеты Gartner Data Quality Tools Customer Data Mining June 29, 2007 May 4, 2007 Multi-channel Campaign Management April 6, 2007 Ted Friedman, Andreas Bitterer Gareth Herschel Adam Sarner Number: G 00149359 Number: G 00145685 Number: G 00147196 * Referenced Gartner Magic Quadrant reports are for SAS and SAS’ Data. Flux products (Data. Flux is a subsidiary of SAS). ** The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is Copyrightavailable upon request from SAS. © 2006, SAS Institute Inc. All rights reserved. 9
CRM-Аналитика - Data Mining Прогнозное моделирование с SAS Enterprise Miner Copyright © 2006, SAS Institute Inc. All rights reserved. 12
Copyright © 2006, SAS Institute Inc. All rights reserved. 16
Клиент ы "The investment we're making in expanding our customer insight platform will have a significant payback over the next five years. And the return to our shareholders will be impressive because the investment is very reasonable for an institution of our size and complexity. " Richard Martino, Senior Vice President, Market Information and Research, U. S. Bank Financial Services US § Активы более чем на $219 млрд § 6 -ой по величине коммерческий банк США § 2, 472 банковских офиса и 4, 841 ATMs Задача Увеличение маркетингового ROI, увеличение эффективности взаимодействия с клиентами, через более своевременные и целевые контакты Copyright © 2006, SAS Institute Inc. All rights reserved. Решен ие §SAS Marketing Automation §SAS Interaction Management Результ ат n. Согласованные контакты через все каналы взаимодействия n. Улучшение эффективности upsell, cross-sell кампаний; уменьшение оттока 20
Спасибо за ваше внимание! Copyright © 2006, SAS Institute Inc. All rights reserved. 25
