San Diego Sports Commission Application for Funding San

San Diego Sports Commission Application for Funding San Diego Tourism Marketing District FY 2015

San Diego Sports Commission • FY 2014 Results: Continuing to Fill the Pipeline – New Events – Return Events – Total Events = 22 = 30 = 52 – New Room Nights – Return Room Nights – Total Room Nights = 20, 364 = 45, 700 = 66, 064 – TMD Investment – TMD ROI = $0 = 66, 000: 1

San Diego Sports Commission • 2015 & Beyond: Growing Sports Based Room Nights – Two Track Strategy for Long-term (40 year) Impact • Track One: Current Hotel Meeting Sales Model – 50 K Room Nights of Repeat/Traditional Business » Surf Cup, Triple Crown Fastpitch, USTA Girls 16 -18 – 20 K Room Nights New Business » Extreme Diamond Baseball, World Netball, Cal South Soccer • Track Two: Major Event Cultivation (Convention Booking Model) – Add 35 K to 70 K Room Nights Annually – Comprehensive Bid Package Required » USA Volleyball Girl’s Jr. National Championship (70 K) » USA Taekwondo National Championships (12 K) » ECNL Girl’s Soccer National Finals (12 K) » North American Gay AAA Softball World Series (10 K) » Breeders’ Cup (6 K), FISE Extreme Sports International Festival (32 K)

San Diego Sports Commission • Hotel Meetings & Major Events: Direct Expenses – – – Personnel Salaries, Wages, Benefits Event Registration & Booth Rental Travel, Meals & Entertainment Sponsorships Dues, Subscriptions & Memberships • TOTAL = $224, 000 = $ 22, 300 = $ 40, 800 = $ 40, 000 = $ 1, 800 = $328, 900 • Major Event Competitive Bid Package Support – – – Fill Room Night Pipeline with Future Major Events Rights Fees, Venue Subsidy, Municipal Fees, Local Mgr. Opportunity/Catastrophe Set-aside for Negotiations Provides for a Proactive Sales Approach/Multi-year Goal Becomes a Future Expenses upon Going Definite Impediments: CC Pricing, Downtown Hotel Rates, Venues • TOTAL Set-aside Requested = $600, 000

San Diego Sports Commission • TMD’s Unrealized Promise Yet Greatest Potential: Incremental New Room Nights – Proprietary Effort: Foundation for Success (50%) • Fundamental Sales & Marketing of Each Hotel – Destination Marketing Opportunity Supplement (20%) • Cooperative Marketing Creates Destination Demand – Incremental New Room Nights (10%) – SDSC Track Two • • • Resources Dedicated to Creative Initiatives Capture and/or Create Events for Future Impact, Fill the Pipeline Deliver “Over-and-Above” Room Nights to Fulfill Priorities Generate Compression for Planning & Rate Growth Create Momentum for City-wide Success