SAN DIEGO SPORTS COMMISSION FILLING THE PIPELINE WITH

SAN DIEGO SPORTS COMMISSION FILLING THE PIPELINE WITH HOTEL ROOM NIGHTS San Diego Tourism Marketing District September 19, 2014

FILLING THE PIPELINE… • ROOM NIGHTS IN THE PIPELINE: July ‘ 14 – August ’ 23 • Definite = • Tentative = • Negotiating = • Prospective = • Aspirational = • TOTAL = 89, 185 31, 300 32, 400 51, 450 135, 800 340, 135

FILLING THE PIPELINE… • Gay Softball World Series • August 25 – Sept. 4, 2016 (Labor Day Weekend) • Participants average 7. 3 nights each • 5, 000+ Room Nights, 15. 2: 1 ROI • 5 Hotel Distribution: Mission Vly. & Harbor Is. • 6, 250 Rooms Blocked Over 11 Days, 530 Peak • TMD Request = $40, 500 for Event Sponsorship

FILLING THE PIPELINE… • ELITE Soccer National Playoff • 2014 in Seattle WA = 11, 172 Confirmed Room Nights • Distributed Over 62 Lodging Establishments • Requested 2 Year Commitment • June 22 -28, 2015: Projecting 10, 000 Gross Room Nights • June 20 -26, 2016: Projecting 12, 000 Gross Room Nights • All Matches Played at So Cal Sports Complex, Oceanside • 2015: 8, 000 Net Room Nights = 16. 4: 1 ROI • 2016: 10, 000 Net Room Nights = 20. 5: 1 ROI • TMD Request: • 2015 = $60, 000 for Rights Fees • 2116 = $60, 000 for Rights Fees

FILLING THE PIPELINE…. • Surf Cup/NIKE Soccer Academy • Memorial Day Weekend Event • First Time Event • May 23 thru 25, 2015 • Proposed as Annual • Year 1 Projected @ 4, 000 Room Nights: 32. 8: 1 ROI • 1000 Room Nights On Peak • TMD Request: $15, 000 for Sponsorship • Projected to Grow to 10, 000 Room Nights in 5 Yrs.

Recent Memorial Day Weekend Occupancies