Ruckus Networks Ruckus Ready Partner Program CREATING A
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Ruckus Networks Ruckus Ready Partner Program
CREATING A WORLD LEADER IN CONVERGED WIRED AND WIRELESS NETWORKS School Home Leader in Home Wi-Fi • #1 Service Provider Residential Wi-Fi* • #1 Service Provider Residential Broadband* *United States Public SMB MDU Leader in Wireless & Wired Networking • #1 Service Provider Public Access Wi-Fi • #1 Hospitality • #3 Enterprise Wireless LAN 2
Program Evolution Distributor Top Tier Mid Tier • • No Mid Tier 12 months to become Elite compliant Entry Tier 3
Global Partner Program Authorized Distributors VAR/MSP Specialized Programs Wired and Wireless Value added partners Emerging program level Top Tier Program Level Focused on key verticals Smart City Large Venue Education Hospitality/MDU 4
Program Requirements DISTRIBUT OR ELITE SELECT PARTNER APPLICATION SALES INTERVIEW DEMO KIT/CAPABILITIES MINIMUM REVENUE $500 K/$200 K CONTRACT POINT OF SALE REPORTING SALES/PRE SALES ACCREDITATION TECHNICAL CERTIFICATIONS 5
Ruckus Ready Partner Program Education Requirements 6
Program Benefits DISTRIBUT OR ELITE SELECT MARKETING DEVELOPMENT FUNDS DEMO DISCOUNTS DEAL REGISTRATION VIP PROGRAM MARKETING TOOLS/DEMAND GEN FUNDED HEADCOUNT ELIGIBILITY ACCOUNT MANAGEMENT Distribution RUCKUS REWARDS (SPIFS) PROMOTIONS ELIGIBILITY 7
Demo Equipment Program – TODAY- BRO 0028 Test, Demonstrate, Showcase ‒ Eligible Partners: Worldwide Ruckus Ready Distributors and Resellers ‒ Eligible Products: Ruckus Wired and Wireless hardware and software only ‒ Program Offer: • 77% off MSRP to VAR ‒ Details: • Partners place an order on distribution and reference the program code • May purchase up to three (3) of any product sku per lab location • Accessories should be ordered with HW • Hardware not for resale for six (6) months • Resale of stand-alone software is prohibited © 2015 Brocade Communications Systems, Inc. Company Proprietary Information
Value Incentive Program (VIP) - VAR- Reseller Accelerated Growth With Elite Partners ‒ Eligible Partners: Worldwide Elite Partner ONLY ‒ Details • Quarterly target letters - Targets based on Y/Y growth rates and aligned to sales targets • Payouts calculated on Wired and Wireless Disti Net POS (Support, Services and Education are EXCLUDED) • Minimum revenue participation requirement of $100 k per quarter Goal Attainment Payout Percentage 100 – 149% 2% 150 – 200% 3% » Emerging Markets Program minimum revenue participation requirement of $40, 000 per quarter • Minimum goal attainment at 100% • Payout is capped at 200% of growth revenue target © 2015 Brocade Communications Systems, Inc. Company Proprietary Information
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