Rod Sox History 1997 Rod Sox History 1997

Rod Sox History 1997

Rod Sox History 1997 December 2010

Rod Sox History May 2013 1997 December 2010

Rod Sox History May 2013 1997 December 2010

Rod Sox History May 2013 Product Improvement/ Marketing Phase 1997 December 2010 October 2013

What are Rod Sox? Durable, Mesh Fishing Rod Protectors & Organizers

What are Rod Sox? Prevent hang-ups and snags to minimize wasted time and MAXIMIZE fishing time!

What are Rod Sox? Avoid Costly Accidents To Rod Tips And Guides

Competition

Competition Stick Jacket Grommet/Tag – 3 Models – 9 colors Rod Glove Made in Canada – 6 Models – 17 Colors Bass Pro Shops Rod Socks Mc. Coy Rod Shield

Mesh Density Highest Density – Breathable – UV & Mildew Resistant

Durable, Rubber Tag Storage Options – Branding Opportunities

Rubber-type “Mouth” Improves Durability – Protective Barrier – Branding

Multiple Models Most Options On The Market – Perfect Fit For Every Rod

Target Market Breakdown 33. 1 Million Total Anglers 554 Million Days Fished Source: U. S. Fish and Wildlife Service's 2011 National Survey of Fishing

Target Market Breakdown Source: U. S. Fish and Wildlife Service's 2011 National Survey of Fishing

Target Market Breakdown Fishing Expenditures Total $41. 2 Billion Equipment $15. 5 Billion Rods, Reels, & Tackle $6. 1 Billion Source: U. S. Fish and Wildlife Service's 2011 National Survey of Fishing; Southwick Associates, 2011

Revenue Streams Wholesale

Revenue Streams Wholesale

Revenue Streams Retail

Marketing Strategy Tournament Trail Sponsorships

Marketing Strategy Pro Staff Justin Rackley Tom Redington

2014 Goals 40 Dealers Launch Crappie Series Expand Sources Line of Credit

Long Term Goals Most recognizable and preferred rod protection brand in North America and selected international markets.

Long Term Goals Most recognizable and preferred rod protection brand in North America and selected international markets. Market Leader in fishing rod protection sleeves

Long Term Goals Most recognizable and preferred rod protection brand in North America and selected international markets. Market Leader in fishing rod protection sleeves Improve and Expand Product Lines Crappie Rods Fly Rods Other Equip.

Year In Review

Year In Review January ECAB

Year In Review January ECAB February ECAB

Year In Review January ECAB February ECAB e. Week

Year In Review January ECAB February ECAB e. Week Q 1 to Q 2 Sales (3. 3 -21. 4)

Entrepreneurship Entrepreneur – person who discovers potential profit opportunities