Reporting and Presenting Research Findings Effective Writing n

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Reporting and Presenting Research Findings

Reporting and Presenting Research Findings

Effective Writing n Clear, concise, direct n Thoughts are complete n Attention given to

Effective Writing n Clear, concise, direct n Thoughts are complete n Attention given to details such as grammar, spelling n Flow of thoughts

Quantitative Research Reporting n Recall, the opening sections of the proposal should be the

Quantitative Research Reporting n Recall, the opening sections of the proposal should be the foundation of the section introduction ¡ ¡ ¡ Background Research Problem (w/ research concepts) Methodology & Procedure Sample frame Research Instruments

Reporting The Findings n Frame a percentages and proportions in absolute numerical terms “Sixty

Reporting The Findings n Frame a percentages and proportions in absolute numerical terms “Sixty percent (n= 18) of the sample either strongly agreed or agreed with the statement that the holiday season tends to cause a great deal of anxiety. ”

The Use of Data In Reports n Tables should support discussion points “Third quarter

The Use of Data In Reports n Tables should support discussion points “Third quarter performance peaked dramatically in the East relative to the West and North. Overall brand performance remained stagnant from region to region in the first, second, and fourth quarters. ”

Discussion & Interpretation n Graphics, tables in the context of the written presentation should

Discussion & Interpretation n Graphics, tables in the context of the written presentation should be minimized n More is not necessarily better

Discussion & Interpretation n Revisit the Research Problem Statement ¡ n Organize discussion around

Discussion & Interpretation n Revisit the Research Problem Statement ¡ n Organize discussion around concepts of interest, research concepts Don’t just spout numbers; tell the story behind the data ¡ Highlight, topline, and synthesize information

Discussion & Interpretation n Leave the reader with food for thought ¡ ¡ ¡

Discussion & Interpretation n Leave the reader with food for thought ¡ ¡ ¡ What does the quantitative data suggest? Based on complete evidence in the data gathered, what conclusions can be drawn? What recommendations, suggestions can be made to address the marketing problem?

The Conclusion & Recommendations n n Make proactive recommendations for marketing the product based

The Conclusion & Recommendations n n Make proactive recommendations for marketing the product based on the evidence uncovered in research Look for opportunities to appeal to the target market ¡ ¡ Are there benefits that should be addressed? Are there attributes that have unique appeal?

The Conclusion & Recommendations n Look for opportunities in target market segmentation ¡ n

The Conclusion & Recommendations n Look for opportunities in target market segmentation ¡ n Are there segmentation considerations? What should the message strategy be?

Appendix References n Cite Exhibit tables in a separate appendix section ¡ ¡ Each

Appendix References n Cite Exhibit tables in a separate appendix section ¡ ¡ Each table labeled with a numerical identifier Columns are clearly labeled n Reminder: SPSS printouts should be not be bound with the report

The Use of Data In Reports n Bar charts are appropriate for category comparisons

The Use of Data In Reports n Bar charts are appropriate for category comparisons n Pie charts visually represent portions of the whole

The Written Presentation – Part II n Organization of the written presentation for Quantitative

The Written Presentation – Part II n Organization of the written presentation for Quantitative Research should follow a recommended format

The Written Presentation – Part II n n Introduction/Background Research Objectives Concepts of Interest

The Written Presentation – Part II n n Introduction/Background Research Objectives Concepts of Interest Research Method ¡ n Discuss method, instrument, and implementation of method (e. g. , means for recruiting, ) Research Sample n n Discuss sample frame, number recruited, profile of participants Remember: Classification questions

The Written Presentation – Part II n Findings ¡ ¡ Organize presentation sub-topics by

The Written Presentation – Part II n Findings ¡ ¡ Organize presentation sub-topics by COI Discuss questions that fall logically into COI area n Quantitative Research Conclusions n Limitations n Recommendations for Future Research

The Written Presentation – Part II n Marketing recommendations ¡ n Recall the purpose

The Written Presentation – Part II n Marketing recommendations ¡ n Recall the purpose of the research exercise was “to understand college students’ knowledge, attitudes, and behaviors” toward the Nintendo Wii Based on what your team found, what can you offer Nintendo in terms of research insights that can be used for marketing?

Remember n The final project should: ¡ ¡ Reflect a comprehensive research report (including

Remember n The final project should: ¡ ¡ Reflect a comprehensive research report (including secondary, qualitative, & quantitative) Include recruitment screeners from qualitative research

The Oral Presentation

The Oral Presentation

Tips for the Presentation n All members need not present, but all must attend

Tips for the Presentation n All members need not present, but all must attend ¡ ¡ Put the strongest person(s) forward Use others’ strengths where necessary n Support your team members n Support other teams

Presentation Do’s in 8 minutes or less n Do introduce yourself and your team

Presentation Do’s in 8 minutes or less n Do introduce yourself and your team members and your project focus early in the presentation n Do establish an outline that will be used to present your research n Do highlight, summarize the process and findings from research n Do rehearse before the presentation

The Biggest Do n Be professional, but DO HAVE FUN

The Biggest Do n Be professional, but DO HAVE FUN

Presentation Don’ts n Don’t hide behind an avalanche of slides/overhead transparencies n Don’t be

Presentation Don’ts n Don’t hide behind an avalanche of slides/overhead transparencies n Don’t be a distraction to yourself or to the speaker (Be attentive) n Don’t stop the presentation because the “script, ” or the technology, isn’t working ¡ ¡ It’s not about the show, its about the information No one knows the data better than you and your team

Presentation FAQs n Can we use Powerpoint technology to make the presentation? n Are

Presentation FAQs n Can we use Powerpoint technology to make the presentation? n Are all group member required to present? n Will the instructor need a copy of our presentation in addition to the report?

Course FAQs n n n When will I get my final grade? How should

Course FAQs n n n When will I get my final grade? How should I access my grade? Can I email or call you earlier than the posting date to get my grade? Will I be able to see the final project after the grade is in? Can I or my team have the final project returned at the end of the semester?

Details n Office hours during the exam period n Please review your scores thoroughly

Details n Office hours during the exam period n Please review your scores thoroughly before Friday, December 12, to ensure accuracy in points total

Reporting Reporting Types Interpretative Reporting Investigative Reporting ReportingReporting Reporting Types Interpretative Reporting Investigative Reporting Reporting
Presenting information Presenting information Different ways of presentingPresenting information Presenting information Different ways of presenting
WRITING UP AND PRESENTING FINDINGS Research Methods UniversityWRITING UP AND PRESENTING FINDINGS Research Methods University
Reporting Research Findings Learning to write findings wellReporting Research Findings Learning to write findings well
Reporting Research Findings Learning to write findings wellReporting Research Findings Learning to write findings well
Reporting Research Findings Learning to write findings wellReporting Research Findings Learning to write findings well
AIR FORCE EFFECTIVE WRITING AF Effective Writing WritingAIR FORCE EFFECTIVE WRITING AF Effective Writing Writing
AIR FORCE EFFECTIVE WRITING AF Effective Writing WritingAIR FORCE EFFECTIVE WRITING AF Effective Writing Writing
WRITING RESEARCH Writing techniques Good research writing beginsWRITING RESEARCH Writing techniques Good research writing begins
Writing an Effective Resume Writing an Effective ResumeWriting an Effective Resume Writing an Effective Resume
Chapter 11 Writing Effective Sentences Writing Effective SentencesChapter 11 Writing Effective Sentences Writing Effective Sentences
Effective Writing Principles of Effective Writing n InEffective Writing Principles of Effective Writing n In
Chapter 20 Presenting Insights and Findings Written andChapter 20 Presenting Insights and Findings Written and
Chapter 20 Presenting Insights and Findings Written andChapter 20 Presenting Insights and Findings Written and
Chapter 20 Presenting Insights and Findings Written andChapter 20 Presenting Insights and Findings Written and
Writing Research Papers Writing Research Papers Research papersWriting Research Papers Writing Research Papers Research papers
Writing Research Papers Writing Research Papers Research papersWriting Research Papers Writing Research Papers Research papers
Introduction to Presenting What Does Presenting Involve ProvidingIntroduction to Presenting What Does Presenting Involve Providing
The ART of Presenting How are YOUR PresentingThe ART of Presenting How are YOUR Presenting
The ART of Presenting How are YOUR PresentingThe ART of Presenting How are YOUR Presenting
Presenting Data Communication n The goal of presentingPresenting Data Communication n The goal of presenting
The Presentation Presenting Present Information on Presenting aThe Presentation Presenting Present Information on Presenting a
Chapter 3 Presenting Your First Speech Presenting YourChapter 3 Presenting Your First Speech Presenting Your
OPTERA Reporting Optifacts Enhanced Reporting Application OPTERA ReportingOPTERA Reporting Optifacts Enhanced Reporting Application OPTERA Reporting