Radio Commercial Production Process Tom Dallard Production Facilities

Radio Commercial Production Process Tom Dallard

Production Facilities l Companies like using these media advertising agencies as it’s a great way for them to get noticed. In order for this to happen, big brands and companies such as Nike or Mc. Donald’s will use the best there is around as they have a massive budget to use at their disposal, whereas smaller local places may never be able to pay these top radio advertising companies to help them make a radio advert.

Production Roles l Presenters- They are the main voice of the entire show l Station Manager- Organize the entire station and are in charge of all of the content. They also design the radio schedule. l Sound Engineer- Checks that the sound is working l Producer- They are in charge of each and every radio show

Music l Most radio shows will have music played on their station. Most stations will be able to play any genre will music but it does come at a price. In commercial radio, music is controlled by the copyright law, which means that using mainstream and popular tracks is expensive to buy to even play it on any radio show. It’s often due to the fact that composers, performers and recording companies demand their royalty payments. Small radio production companies will often have to chose tracks from a music library. This way, they can afford the tracks at a reasonable cost and are then able to play these songs on their shows.

Home Production l The radio industry has gotten bigger throughout many decades since it first started in the 1920’s. Due to the technological advancement in recent years, people can now start broadcasting live from the comfort of their own home. Nowadays just about anyone can produce their own content along with the right equipment and a place to upload their station and shows. It’s made the entire radio industry boom even more with all of this new creation software that is available to the general public and to anyone who wants to work in radio. l They also mainly produce and create their own adverts to showcase on the shows. It will mostly be low budget and really cheap to make as most advertising companies will demand a big sum of money for them to be made.

Studio Productions l Most mainstream companies will be able to afford to have their adverts made for them by top advertising agencies around the country. This way it will save the company time of doing it for themselves. With that being said, the bigger and more popular the radio company, the better the adverts they can have created.

Financial Considerations l Every radio company has to consider the running time as it can cost a considerable amount. Most adverts are better to be played early in the morning and late afternoons. The reason for this is people will be making their way to work in the morning and then leaving to go home in the afternoon and this will gain more attention as thousands of potential people can possibly be listening to your advert. However, as good as this tactic is, it will cost more as it will be a bigger audience listening to these adverts. l Also, they all have to think about other factors such as music royalties, scheduling, billing and an overall budget. Small time radio companies tend to have royalty free music as it doesn’t cost anything at all to air it on their shows or station. The main financial factor that companies have to consider is that they can blow through their budgets if they aren't careful so they have to be very careful when it comes to spending.