PREMIUM DIGITAL MARKETING PACKAGE The Premium Digital Marketing

PREMIUM DIGITAL MARKETING PACKAGE The Premium Digital Marketing Package provides exhibitors with a powerful way to reach attendees before, during, and after the show. By using the conversion software together with the marketing services, exibitors are able to get up to 10 X more qualified leads from their trade show investment with no additional effort. What’s Included? Conversion Software Email Marketing Get visibility into which attendees are interested in your company with powerful software & lead reports. Two custom emails sent out to your contact list to encourage prospects to attend the show & visit your booth. Exhibitor Page Social Media Completion of your trade show exhibitor page to enhance promotion your company to attendees. A guide on when to post about the show on social media & what to say including two images & top hashtags.

Conversion Software The Premium Digital Marketing Package includes three months of access to Active. Conversion software. This software enables exhibitors to track online interactions related to the trade show; helping to increase the overall ROI of the show. W h a t Is Conversion Software? Conversion software takes online interest from your marketing, advertising, & trade shows and turns it into actionable sales intelligence. Build your sales pipeline, follow the sale cycle, and get notified when it’s the perfect time to close a qualified lead. No more cold calls. No more guesswork. How Is This Useful For Trade Shows? Our trade shows are automatically integrated with Active. Conversion software, giving you unprecedented visibility into lead activity on your exhibitor profile, website, & advertising before, during, & after the trade show. KNOW W H O is interested in your solutions before, during, & after the show KNOW WHAT your prospects are m o s t interested in KNOW WHICH trade shows work best

Email Marketing W e will create two custom emails that can be sent out before and after the trade show to increase your interaction with potential leads and to encourage your target customers to attend the show. Email marketing can have a dramatic impact on the number of leads and opportunities you receive from the trade show. What’s The Benefit Of Sending Emails Before & After The Show? Sending an email before the show allows you to invite your customers and prospects to the show. By inviting your prospects to the event, you are creating a unique opportunity to set up a no pressure, face-to-face meeting with them. Even if they don’t attend, inviting them is a great excuse to reach out and begin a conversation. It also shows you are active in the industry which reflects on your organization’s credibility. W h o Are The Emails Sent To? The emails are sent to a list of contacts provided by you. The email can either be sent through our internal system or we can provide you with a template to send using your own email tool. W h a t Will The Emails Look Like? After purchasing the Premium Digital Marketing Package, our professional designers will coordinate with you to discuss the look and contents of the e-mails. One revision to the design is included to ensure satisfaction.

Exhibitor Page Your exhibitor profile will be the first place an attendee interacts with your brand. Think of your exhibitor profile as a virtual trade show booth. You can use it to share your value proposition with attendees and to convince them to visit you at the live event. Our professional marketers work with you to create an exhibitor profile that is both informative and engaging. What’s Included In The Exhibitor Profile? Your Logo - W e will make sure it is sized correctly and is clear. Nobody likes a stretched out, blurred, or cut off logo. Booth Location - Included so that attendees can find you at the show. Company Description - This is your opportunity to really sell your company to the attendee. An interesting description with useful information will help attendees to determine whether your company is a good fi t for them. Products & Services Categories - Identifying which categories your company fits into affects how your company appears in searches on the trade show website. Useful Links and Documents - Whether it’s a case study, a brochure, or pricing guide; documents and links help attendees to learn more about you and how you can meet their needs. Track who downloads these documents using the Active. Conversion software. Screentshots & Images - A picture is worth a thousand words. Including pictures of your offering makes it quick and easy for attendees to understand what you do. Link to your website - Attendees can visit your website to get a more in-depth understanding of what you’re offering and to find answers to questions they may have.

Social Media W h e n done correctly, social media posts can be a great way to inform people you’ll be at the event and interact with attendees. Posting about the event can increase your visibility as an exhibitor and may also help to attract new followers to your accounts. How Many Posts Are Included? Active. Conversion will provide seven posts for you to use, each post will include three separate versions for Linked. In, Twitter, and Facebook. W h a t Will The Posts Say? Each post will be related to your company and your involvement in the trade show. W e will discuss your goals beforehand write the posts accordingly. Posts will include content, images, hashtags, and links optimized for interaction with your target market. How Are The Posts Shared? W e will provide you with templates and a calendar so you can share the posts on your social media profiles. Detailed instructions will be provided on how to share the posts.