Free Digital Marketing Course for Law Firms Webinar

Free Digital Marketing Course for Law Firms Webinar 4 – Google My Business & Review Sites

What we will cover • • Google My Business Bing Places for Business Facebook Business Page Other Review Sites

Google My Business • Engage with customers on Google for free • Google’s description of Google My Business “With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. "

Google My Business Pros • • • increased credibility helps new prospects to trust your clients sell for you increases the likelihood of an enquiry it is free helps with SEO 86% of consumers read reviews for local businesses (https: //www. brightlocal. com/blog/the-impact-of-online-reviews/)

Google My Business Cons • • getting good reviews can take time bad reviews are difficult to remove You are better getting plenty of good reviews so you outweigh any bad ones.

Google My Business Optimisation • • Claim your listing Make sure your NAP (Name, Address, Phone number) is correct & consistent • Claim your short name • Write a great 750 -character description of your firm • Choose the right category and subcategories e. g. law firm, family lawyers, etc. • Add Services too under the info section https: //support. google. com/business/a nswer/3039617#menu

Google My Business Optimisation • • Upload great photos Generate & respond to reviews Add posts & events Make sure its 100% complete Keep it up to date Google’s recommendations for update your listing now Download the app Activity #1: Get your Google My Business listing complete and up to date

Google My Business – Google’s Recommendations • • Amend your business hours If you make updates the hours or services may differ ‘may be’ removed • There’s guidance on temporary closures too • Add a COVID-19 update post to your profile • IMPORTANT – a post that includes a phone number may be rejected • Connect with customers – download the Google My Business app • Edit your business description if needed Note: Current Google Support Issuesadding more information, posts, etc. Activity #2: Start updating it regularly

Google My Business – Getting Reviews • Getting Reviews – aim for 30 x 5 star reviews How? 1. Deliver exceptional customer service 2. Ask at the right time – ask for help 3. Incorporate getting reviews into your business processes 4. Make use of signage in your offices 5. Use Google’s free kit – see https: //marketingkit. withgoogle. com /

Google My Business – Getting Reviews • Getting Reviews – aim for 30 x 5 star reviews 6. Business to business – give your customer a review first ; -) 7. Make sure client facing personnel are trained to ask for reviews 8. Add a link from your website encouraging reviews 9. Email signatures and email newsletters 10. See our 20 Ways Handout Activity #3: Aim for 30 x 5 star reviews on Google My Business.

Bing Places For Business • • • Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply listing your business with the search engine. (Search Engine Watch) 20% of search engine market in UK Claim it at https: //www. bingplaces. com/ Reviews can come from Facebook See https: //www. searchenginewatch. com/2013/ 06/28/getting-started-with-bing-places-a -step-by-step-guide/ Activity #4: Set up your Bing Places for Business listing.

Facebook Business Page – Pros and Cons • • Pros • Reaches loads of potential customers • Builds brand awareness and brand loyalty • Increases your website traffic • Customer service and feedback • Generates leads • Targeted advertising • Relatively low cost • Gain insights and an understanding of your audience • Boosts your SEO Cons • Time and resources • Staff skills • Negative feedback

Facebook Business Page • • A Facebook business page is a free public profile you can create for your local business, brand or product. https: //blog. hootsuite. com/stepsto-create-a-facebook-business-page/ Verify your Facebook page https: //www. keyprinciples. co. uk/verifyingyour-facebook-page/ Activity #5: Set up your Facebook Business Page and verify it.

Facebook Business Page Reviews – Why? • • Helps build your social profile Maintains consistency across your online reputation Improves your visibility on Google and Bing too from an SEO point of view Reviews are used on Bing Places for Business

Facebook Business Page Reviews • • Facebook retired the star rating in August 2019 in favour of recommendations Enable Reviews / Recommendations – see our handout Activity #6: Enable Reviews.

Facebook Business Page Reviews • • • See our 20 Ways To Get Reviews TOP TIP – get the client to check-in; Facebook will send them a reminder to write a review 1 -2 days later (when they can visit) Promote a previous great review on Facebook and add a call to action for more reviews Write a post to request reviews from your fans It’s another option for a client to leave a review NOTE: Facebook Reviews can be switched off and you can report unfair reviews Activity #7: Generate more Facebook Reviews.

Other Review Sites – Pros and Cons • • Pros • More places for clients to leave reviews • There are industry specific review site options • Potential for improved trust and conversion rates increases • Can help with automation of review requests • Will remove false reviews Cons • Most third-party review sites will charge unlike Google My Business, Facebook, Bing Places for Business and also Linked. In of course NOTE: You need to determine if the benefits outweigh the costs

Review Site Options • • Trustpilot – 271 Lawyers & Attorneys are using this site (Lite £ 165 per month; Pro £ 449 per month) Review Solicitors - https: //www. reviewsolicitors. co. uk/ - used extensively (Review Leader Package £ 299 per month) NOTE: You need to determine if the benefits outweigh the costs and monitor its effectiveness on a regular basis – check your data in Google Analytics PRO-TIP 1: Do some searches on Google for keywords you are targeting if the Review site doesn’t come up, you could be wasting your money PRO-TIP 2: Build your review process with the free options first Activity #8: Consider other reviews sites – start with the free options.

Quick Recap • We’ve reviewed: • Google My Business • Facebook for Business Page • • Bing Places for Business Other Review Sites

Recommendations and Actions • Google My Business (Priority 1) • • • Claim it, set it up Add content and keep the listing up to date Start asking for 5 star reviews – make it part of the process of closing a file Facebook for Business Page (Priority 2) Bing Places for Business (Priority 3) Other Review Sites (Priority 4) 80: 20 – focus based on the data – Google My Business, Facebook, Bing Places for Business Consider other reviews sites carefully and with caution Seven to eight activities to complete

Q&A • • Feedback and questions to team@keyprinciples. co. uk Please help us promote these free webinars • Forward the registration link to your colleagues, associates and network https: //www. keyprinciples. co. uk/free-legal-webinar/ • Please connect with us on Linked. In, like & share our posts • Please leave us a 5 star review • Google My Business at https: //g. page/keyprinciples/review? rc or • Facebook at https: //www. facebook. com/Key. Principles/

Thank you • Thank you for your time • Request your free SEO Audit • We look forward to seeing you again next week