Portion Distortion From the workshop Food Media Marketing

Over the past few decades, portion sizes of everything from muffins to sandwiches have

Coffe e Most values from The Portion Distortion Quiz, the National Heart, Lung and

Pizza Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood

Popc orn Most Info from The Portion Distortion Quiz, the National Heart, Lung and

Bage ls Most Info from The Portion Distortion Quiz, the National Heart, Lung and

Cheese burgers Most Info from The Portion Distortion Quiz, the National Heart, Lung and

Fries Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood

Soft Drink 240 ml Bottle 97 calories Most Info from The Portion Distortion Quiz,

Price s ● Which one would you choose? Why? ● What sort of effect

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Portion Distortion From the workshop: Food, Media & Marketing www. foodshare. net 1

Over the past few decades, portion sizes of everything from muffins to sandwiches have grown considerably. What sort of effect do you think increased portion sizes had on: The amount of food we eat? Our health and wellness? Our view of a “normal” sized meal or snack? The amount we’re willing to pay for food? 2

Coffe e Most values from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) 20 Years Ago: Today: Coffee with milk and sugar “Grande” cafe mocha with sweetened whip & syrup 240 ml 45 calories 475 ml 360 calories 315 calorie difference = 1 hr of moderate walking 3

Pizza Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) 20 Years Ago: Today: 500 calories 850 calories 350 calorie difference = 1 hr of weights 4

Popc orn Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) 20 Years Ago: Today: 5 cups 270 calories Tub 630 calories 360 calorie difference = 1 hr on 5

Bage ls Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) 20 Years Ago: Today: 3 inch diameter 140 calories 5 -6 inch diameter 350 calories 210 calorie difference = 1 hr 6

Cheese burgers Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) 20 Years Ago: Today: 333 calories 590 calories 257 calorie difference = 1 hr 7

Fries Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) 20 Years Ago: Today: 79 grams 210 calories 200 grams 610 calories 400 calorie difference = 1 hr of 8

Soft Drink 240 ml Bottle 97 calories Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) 350 ml Can 145 calories 590 ml Bottle 250 calories 9

Price s ● Which one would you choose? Why? ● What sort of effect does this have nutritionally? ● How can you avoid overeating and overdrinking? 950 ml $0. 99 1300 ml $1. 09 1900 ml $1. 19 (U. S. Prices) 10