Partnering with Traditional Healthcare Entities in the Convenient

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Partnering with Traditional Healthcare Entities in the Convenient Care Market Kimberly Hodgkinson Brian Jones

Partnering with Traditional Healthcare Entities in the Convenient Care Market Kimberly Hodgkinson Brian Jones Director, Finance & Operations Chairman & CEO Aurora Health Care Ventures Med. Basics Family Health Centers

Importance of Hospital Partnerships n Hospitals are a key driver in the healthcare continuum.

Importance of Hospital Partnerships n Hospitals are a key driver in the healthcare continuum. n Significant number of convenient care clinic patients need services of a hospital. n Hospital support instills confidence in convenient care clinic patients.

Importance of Hospital Partnerships n Patients more likely to associate quality with healthcare system

Importance of Hospital Partnerships n Patients more likely to associate quality with healthcare system n Provision of integrated services n Enhanced provider support and involvement

Easing Physician Resistance n Clinics not designed to replace Primary Care Physicians. n Fosters

Easing Physician Resistance n Clinics not designed to replace Primary Care Physicians. n Fosters “team-based” care for patients. n Patients without primary care physicians are referred to network physicians.

Easing Physician Resistance n Physicians are provided the opportunity to participate with the healthcare

Easing Physician Resistance n Physicians are provided the opportunity to participate with the healthcare system n Patients see as an enhancement to physician services n Physicians are included in the care of their patients.

Continuity of Care n Focus: Non-invasive, routine procedures n For patients who need follow-up

Continuity of Care n Focus: Non-invasive, routine procedures n For patients who need follow-up care after release from hospital, convenient care clinics offer convenient access to follow-up care.

Continuity of Care n Episodic care - not the management of chronic disease states

Continuity of Care n Episodic care - not the management of chronic disease states n Communicate care with the physicians through a centralized process/EMR n Partnership allow access to an integrated healthcare system to enhance the care

Providing Supervising Physicians n Quality physicians maintain hospital loyalty when affiliated with convenient care

Providing Supervising Physicians n Quality physicians maintain hospital loyalty when affiliated with convenient care clinics. n Medical Director and Supervising Physicians provided by partnering hospital system.

Providing Supervising Physicians n Integration with provider practices n Physician participation in services, protocol

Providing Supervising Physicians n Integration with provider practices n Physician participation in services, protocol development and quality review n Physician alignment with integrated healthcare services

Referrals To and From ER/UC n Reduces the instances of hospital ER’s being used

Referrals To and From ER/UC n Reduces the instances of hospital ER’s being used for non-emergency treatment. n Affords convenient care clinics a place to send urgent and emergency cases.

Referrals To and From ER/UC n Appropriate level of care at the right cost

Referrals To and From ER/UC n Appropriate level of care at the right cost n Increase referral to primary care physician n Many times, convenient care is a lower cost for the patient

Co-Marketing / Brand Awareness n Development of joint community relations through health fairs and

Co-Marketing / Brand Awareness n Development of joint community relations through health fairs and free screenings. n Signage in clinics and store exterior. n Joint advertising campaigns. n Website integration.

Co-Marketing / Brand Awareness n Convenient care clinics are an access point for primary

Co-Marketing / Brand Awareness n Convenient care clinics are an access point for primary care referrals through the use of DVDs, 800 line, and direct referral. n Potential pilot sites for screening services n Community outreach for healthcare system to retail consumers

Integration with Chronic Disease Programs n Convenient care clinics reinforcement of dietary modifications. n

Integration with Chronic Disease Programs n Convenient care clinics reinforcement of dietary modifications. n Development of joint education programs in convenient care setting. n Research studies.

Integration with Chronic Disease Programs n Co-development of education and services consistent with healthcare

Integration with Chronic Disease Programs n Co-development of education and services consistent with healthcare system care management priorities n Access to screening services for periodic self- monitoring n Convenient care clinics provide another touch point for access to information about chronic diseases and where to find services

Benefits to Hospital Systems n Increased referrals to Hospital Physicians n Reduction of non-emergent

Benefits to Hospital Systems n Increased referrals to Hospital Physicians n Reduction of non-emergent ER patients n Community awareness of hospital through partnering with convenient care clinics.

Benefits to Hospital Systems n Increased patient loyalty through simplified care n Care designed

Benefits to Hospital Systems n Increased patient loyalty through simplified care n Care designed for the patient - right care, right place, right time n Coordinated care through referrals to the appropriate services

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Convenient Care Association Will the Convenient Care IndustryConvenient Care Association Will the Convenient Care Industry
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