Multilingualism through Linguistic Landscapes in Banyumas Tourism Resorts

Multilingualism through Linguistic Landscapes in Banyumas Tourism Resorts Ika Maratus Sholikhah Asrofin Nur Kholifah Erna Wardani Universitas Jenderal Soedirman Abstract Code: ABS-ICOLLITE-20143

Introduction ü Linguistic Landscape (LL) analysis offers a first diagnostic of the language situation of particular area ü LL includes all of visible language with combination of pictures or graphs, colours, and logos ü LL is most commonly examined from the perspectives of minority languages, tourism, and economy ü This paper focuses on LL in Banyumas tourism resort.

LITERATURE REVIEW LINGUISTIC LANDSCAPE MULTILINGUALISM LANGUAGE, CULTURE, AND IDENTITY Gorter, Durk (2006) Ruzaite, Jurate (2017) Cenoz, Jasone (2013) Holmes, Janet (2013). Joseph, John E (2004) Edward, John (2009).

LINGUISTIC LANDSCAPE LL deals with the literal study of the languages as they are used in the signs, and also the representation of the languages since it relates to identity and cultural globalization. LL performs two major functions: informational and symbolic functions

MULTILINGUALISM Multilingualism refers to the ability of an individual to communicate effectively in three or more languages. It is contributed by several factors, such as: globalization, transnational mobility, and the spread of new technologies

LANGUAGE, CULTURE, AND IDENTITY Language, culture, and identity are interconnected. These aspects are fundamental in the ways in which societies function with regard to how they represent, convey, and construct meaning. Besides, language also expresses, embodies and symbolises culture. Understanding language, culture, and identity helps us to see how representation, difference, and identity creates culture and language

RESEARCH METHOD ü Descriptive qualitative method is applied ü 30 data are gathered from 7 most popular tourism destination in Banyumas: Lokawisata Baturraden, Baturraden Adventure Forest, The Village, The Forest, Hutan Pinus Limpakuwus, and Caping Park ü Data are collected through observation, documentation, interview, and literature review ü Data are gathered, categorized, analyzed, and interpreted in a detailed explanation.

FINDING AND DISCUSSION Sign Patterns language use in monolingual signs language use in bilingual signs language use in multilingual signs

FINDING AND DISCUSSION Language Situation LANGUAGE AS DOMINANCE CULTURAL SYMBOL LANGUAGE AS IDENTITY MARKER LANGUAGE AS CULTURAL COMMODIFICATION

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