1 14 Pullman Hotels and Resorts Benchmarkk Pages

Бенчмаркинг Страницы 1 -14 Pullman Hotels and Resorts Benchmarkk Pages 15 -28 Pullman Hotels and Resorts Prepared by the company Подготовила компания http: //strategic-ua. com 2018 год http: //strategic-ua. com

Benchmark Pullman Hotels and Resorts Prepared by the company 2018 http: //strategic-ua. com

Pullman Hotels and Resorts Field of activity: Hospitality industry for a global business nomad. Is a part of Accor Hotels group Location: 33 countries. Europe, Africa, Asia, South and North America and Australia. Assets: 121 hotels; 36, 174 rooms (on average 300 rooms in one hotel). 150 hotels by 2020. Staff: 20, 000 employees. (Average 165 per hotel. ) Business lines: business meetings, conferences, accommodation for businessmen, tourism. Prices: Munich from USD 200 to USD 450. Sao Paolo (Brazil) from USD 130 to USD 620. Paris from USD 400 to USD 1100. http: //strategic-ua. com

History of Pullman CAR-HOTEL A Belgian businessman Georges Nagelmackers decided to found an analog to the Pullman railway company (USA) in Europe, which produced sleeping cars for Compagnie Internationale des Wagons-Lits (CIWL). 1894 - 1924 1867 -1868 RAILWAY PERSONNEL ARE BUILDING HOTELS Foundation of Compagnie Internationale des Grands Hotels to manage hotels built by CIWL at railway junctions. The Pullman Brand became so popular that the best hotels of CIWL were renamed to Pullman. WITHDRAWAL FROM THE MARKET AND RETURN After the full acquisition of CIWL in 1991, Accor Hotels turned all Pullman Hotels into Sofitel Hotels in 1993. But in 2007 the hotels are revived with the idea of a chain for business travelers. By 2013, the chain has increased to 79 hotels around the world 2013 - http: //strategic-ua. com 1993 -2007 WORK HARD - PLAY HARD New visual identity. The Yin/Yang symbol as the duality of work and leisure. A new strategy is based on art, cooking and visitors' emotions. Asia, China in particular, was chosen as a strategic region. By 2020, it is planned to reach the number of 150 hotels.

http: //strategic-ua. com MISSION Pullman Hotels and Resorts are a chain of elite five-star hotels for business travellers. Pullman is a meeting place for business travelers, for whom the world and business is a playground. The emphasis is on erasing the boundaries between leisure and work. And on the opportunity to make useful contacts.

+ 30, 000 events per year (on average 250 per hotel, 20 per month) The main feature – design and functionality. It is intended for emotions and inspiration. Visualizing, developing and sending plans for the perfect conference room at Pullman hotels around the world. It is possible thanks to the i. Plan tool. Event manager and IT-manager. Which start working from the event planning and till the end of it. Design which guarantees the fullest involvement of a businessman at the meeting: armchairs that maintain the correct posture for attention, colours that give a sense of confidence. "Surprise boxes" to find inspiration. A table is made in the form of a poker table. Meeting accessories are printed on a 3 D printer. http: //www. pullmanhotels. com/gb/business-meeting-hotel/playground. shtml http: //strategic-ua. com

Bleisure Business/Leisure Conditions to make it easy to work even in bed and erase the boundaries between work and rest. High-tech equipment based on Microsoft® in partnership with Samsung: touch screen tablets and PCs, Wi-Fi printers USB and HDMI in the bedroom, to transfer images and sound to a high definition screen. Tactile digital controller and mini tablet that make everything in the room automatic. http: //strategic-ua. com

The rhythm of the hotel in the rhythm of a business nomad A business nomad must have a possibility to work, rest or eat at any time he/she needs it. Coffee from 4: 30. Meals anytime and anywhere: in the bar or restaurant, outside, in the bedroom or in the lobby. During the conference break, you can play games or work out: a fitness room and a swimming pool, sauna, Hammam or Jacuzzi. Massages and treatments: • recovery from a jet-lag syndrome • expert service to the details http: //strategic-ua. com

Not to be caught off guard. Business guide Website as a resource where you can go to find practical information even about the country and the city where you are going: Specific features. Visa, currency and even type of socket connectors. Transport. How to get to the city and the airport, types of transport and the fares. Annual calendar of events in the city. Main attractions, places for shopping, restaurants to visit. (Possible partners for promotion). Weather features of the country. Graphs that show rainy seasons and temperature changes throughout the year. http: //strategic-ua. com

"DISCONNECT FROM BUSINESS, NOT FROM THE REST OF THE WORLD. " Resorts for business travelers. Where they can reboot and recharge to work. The resorts are suitable both for an individual vacation and for family holidays. Beaches. Wi-Fi on the beach. The beach is supervised and equipped with everything necessary. Baby-sitters for parents to relax. Golf courses in selected resorts. Lessons for beginners. http: //strategic-ua. com

Emotions. Contemporary art and food Pullman collects contemporary art, which symbolizes the multiculturalism of hotels. Paintings are exhibited in hotels at permanent or temporary exhibitions, through partnerships with local or international artists. A fashion designer Martin Sitbon also created a collection of outfits for the Pullman teams. This collection reflects the brand's desire to combine professionalism with style. http: //strategic-ua. com

Emotions. Modern gastronomy Wine collection from Pullman. Wine from around the world. Aged and new wine for any taste. Open Kitchen. Open kitchen where a variety of food is prepared and visitors can look at the culinary process. Tea Deli. Tea ceremonies. Teas from all over the world and different traditional serving. http: //strategic-ua. com

FOR THOSE WHO SHARE THE VALUE OF A BUSINESS TRAVEL AND FUN POSITIONING Offer emotion, functionality and convenience for a business traveler. Each trip should be an enriching experience that increases productivity and creativity at work without losing a pleasant and social aspect of the journey. Bleisure. (combining "Business” and "Leisure") Style, contemporary art and design are at the heart of Pullman's new identity. http: //strategic-ua. com

Accor Hotels Club Loyalty system For the night in the hotels or using the services of Accord hotels or their partners, a participant is awarded the points that increase the level of his/her service, give special opportunities, and which can be used as payment. Anyone can join the loyalty program without paying for the service. The partners of the program: airline, railway companies, trucking companies, car rentals, independent resorts and even magazines (The Economist: 4 000 reward points for subscription) http: //strategic-ua. com

Key partners Partnership takes place mainly at the level of Accor Hotels via a loyalty programme. Air carriers, Railways, Trucking companies, magazines. Types of activity Value proposition Insert Service Accommodation, All amenities and Ut wisi enim ad Business events, emotions for business quis Restaurant services, Spa, minim veniam, travelers. nostrud exerci tation Golf ullamcorper The best suscipit conditions for lobortis nisl technical support and design at business events. Key resources Qualified personnel Infrastructure (convenient location) High level technologies Exhibitions Contemporary art exhibition. Resort for business people. Cost structure Loyalty program for Accor Hotels club members. Consumer segments Insert Service Ut wisi enim ad minim veniam, quis nostrud exerci tation Business travelers. ullamcorper suscipit A place lobortis for a nisl businessman to stay and have a meeting. Channels for promotion Website, social networks. Partnerships Profit flows Wages Cost of infrastructure maintaining Advertising and partnership with artists http: //strategic-ua. com Customer relations Accommodation of guests in hotels, business meetings. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit