Ministry of Finance National Strategic Reference Framework Communication

Ministry of Finance National Strategic Reference Framework Communication Strategy Zornitsa Arsenieva 9/17/2020 20 June 2008 Second NSRF Monitoring Committee Advisor to the Minister of Finance

NSRF Communication Strategy « Taking account of EU information and publicity requirements and guidelines, and of the need for communication at national level. « Ensuring optimal publicity and information synergy at all levels. « Coordination of OP Communication Plans and the measures set therein. « Defining the common communication goals and laying down the competencies and responsibilities of the institutions involved. « Establishing central and regional networks.

Objectives of the NSRF Communication Strategy « General objective: « Ensuring maximum transparency through promotion of the development priorities in the NSRF and the OPs in the context of EU common cohesion policy for the period 2007 -2013 « Specific objectives: « Ensuring maximum information and wide public support to the implementation of the Structural and Cohesion Funds in Bulgaria; « Facilitating the access to financing by the Structural Instruments in Bulgaria and stimulating the participation of stakeholders in EU fund absorption. Министерство на финансите

Instruments for attaining the objectives « Communication Plan of OP Regional Development (OPRD) « Communication Plan of OP Competitiveness (OPC) « Communication Plan of OP Environment (OPE) « Communication Plan of OP Transport (OPT) « Communication Plan of OP Human Resource Development (OPHRD) « Communication Plan of OP Administrative Capacity (OPAC) « Communication Plan of OP Technical Assistance (OPTA) « OP Technical Assistance, Priority Axis 3

Communication Plan (CP) Status OP DISPATCH TO THE EC RECEIPT OF FIRST COMMENTS RE-DISPATCH TO THE EC APPROVAL BY EC November 2007 05 March 2008 06 May 2008 planned 06 May 2008 July 2007 04 February 2008 04 April 2008 04 June 2008 forthcoming OPE January 2008 07 March 2008 07 May 2008 Autumn MC meeting 07 May 2008 OPT 06 March 2008 08 March 2008 07 may 2008 Planned for 07 July 2008 forthcoming 01 February 2008 02 February 2008 14 March 2008 14 May 2008 forthcoming January 2008 04 February 2008 31 March 2008 30 May 2008 forthcoming February 2008 05 March 2008 25 April 2008 planned forthcoming STAGE OPRD OPAC OPHRD OPC OPTA OP APPROVAL BY MC

Logo « Designing the vision of EU common structural policies in Bulgaria « OP logos: « OP Regional Development « OP Competitiveness « OP Transport « OP Environment « OP Technical Assistance « OP Administrative Capacity

Information Networks « National networks « National network of communication officers « Regional networks « Regional information networks (28 Info Points)

Specialised websites OP websites, WEBSITE UPDATE beneficiaries National level www. eufunds. bg running OPRD www. bgregio. eu After project approval www. opcompetitiveness. bg On a six months’ base (twice a year) www. moew. government. bg On a six months’ base (twice a year) OPT www. optransport. bg On a six months’ base (twice a year) OPHRD www. ef. mlsp. government. bg www. az. government. bg www. asp. government. bg www. web. mon. bg/sf In accordance with Regulation No 1828/2006 OPAC www. opac. government. bg monthly OPTA www. eufund. bg www. minfin. bg quarterly (4 times a year) OPC OPE

Public events « Information and discussion forums « Local meetings « Seminars « Conferences « Round Tables « Road show « Dissemanation of information and promotional materials

Official launch OP DATE OF OP LAUNCH OPRD 14 November 2007 OPC 17 October 2007 OPE 05 December 2007 OPT 09 December 2007 OPHRD 20 July 2007 OPAC 13 September 2007 OPTA 12 November 2007

Relations and dialogue with the media « Press conferences « Briefings « Press releases « Journalist discussions and press-trips « Training and consultations « Coverage in the press and in the electronic media « TV and radio broadcasts « Films « Co-productions « Contributed articles and programmes

Dialogue with target groups «Meetings with potential beneficiaries «Information and discussion forums «Advisory meetings and workshops «Presentations

Information campaigns «Be Active information campaign « 22 national and 31 regional press and electronic media « 6 websites « 22 public events in 15 towns «More than 13, 000 participants « 50, 000 press materials «Over 150, 000 printed materials, distributed at seminars «Reaching 84% of the general public aged 25 -60 years. «Information Days

Sociological survey «Overall process of SCF absorption «A 4 -wave survey aimed to trace in dynamics the level of awareness and preparedness of potential beneficiaries for the absorption of EU funds accompanied by a national representative sample surveying the attitude of the population to this topic «Specialized ones

Ministry of Finance 2007 - 2013 THANK YOU FOR YOUR ATTENTION! Zornitsa Arsenieva 9/17/2020 WWW. EUFUNDS. BG WWW. MINFIN. BG Advisor to the Minister of Finance