Michalski Studio eCommunity presence project Soumitra Dasnurkar Eliot

Michalski Studio e-Community presence project Soumitra Dasnurkar Eliot Gelernter Jack Shutzman Maria Tapia

Michalski Studio e. Community Presence § Blog entry highlighting some past projects and furniture § Personal facebook page § Empty facebook page for Michalski Studio 2

The Competition § Good visual content in some of the websites § Firms have comparable experiences and resources § No one has truly creative content or strategy that Michalski Studio wants to emulate § The industry in general has been hit hard. Internet presence will provide a competitive advantage 3

e. Community Plan for Michalski Studio 4

People: Potential clients for Michalski Studio § Broad Range of clients – 70% spectators ; 23% inactive 5

Objectives: Goals of Michalski Studio ? § Identify larger projects - residential and commercial § Increase Geographic Diversity – expand out West and into other states § Retain ability to customize communications and provide portfolio based upon the needs of a prospective customer. In general, seeking to expand online presence and grow contacts via the internet 6

Strategy to engage the Groundswell Listening “What do people need “ Talking “Building the Brand” Energizing “Spreading the word” Supporting “Community helps each other” Embracing “Involving the masses” § What do customers look for from an architect ? § What are home design trends ? Are there geographic influences ? § Which materials are hot now ? Does it vary by geography ? § Communicate overall expertise § Share previous projects with potential customers § Identify specialization, approach to design to other professionals § Provide on-line presence to off-line community of contacts § Using technology to enable customer engagement § Obtain insight into concerns on engaging an architect and undertaking projects § Incorporate customer input into the work that Michalski Studio does – more appropriate for furniture part of the business Great opportunity to engage the groundswell and improve the offerings of Michalski Studio 7

The Technology – Short Term project plan § Launch facebook page for the studio with picture gallery and testimonials § Create Linked. In page with a resume, recommendations § Submit urls to Yahoo, Google, Bing and Alta. Vista search engines § Increase presence on online forums and websites – Join online communities and off-line organizations – Use subscription services such as Google Alerts to automate on-line research § Continue activity on monthly basis to increase fan base and contacts Investment in time, not money 8

Michalski Facebook Page A new way to communicate past projects and reach out to prospective clients 9

Facebook Analytics and Advertising Estimate # of people reached - 600 Costs approx 50¢. 10

Michalski Studio – Linked in 11

The Technology – Long Term proposal § Enhance main website – More dynamic ; possibly a weekly or monthly blog about on-going project(s) – Links to e. Community (fb, Twitter, Linked. In) – Recommendations on past work – Feedback form for client or prospect comments, requests etc. – Affiliations, recommendations, resume, awards and other accolades. § Increase knowledge of other tools – Blog on the process involved in a large scale project including creation of time-lapse video with commentary – Investigate 360° photography for projects 12

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New Technology § 360° Photography for projects –Modern Interior Design –Classical Interior Design –Residential Interior –Complex Commercial project –Church § Blogs and communities – Top 100 Architecture Blogs – Architecture Social Network 15

Measuring Success § Increase in Facebook fans – goal of 5 fans a month § Increase connections on Linked in – goal of 5 connections a month § Evaluate quality of fans and connections and growth in network § Calculate value of new business obtained online and compare to cost of maintaining an on-line presence § Review new tools regularly – Listen for new trends 16

BACKUP 17

Jeff Etelamaki Design Studio § Company website § Adjunct professor at CUNY school of Architecture § Editor of book on Architecture § Online Recommedations 18

Dennis Wedlick, Architect LLC § Well established business § Beautiful website with great examples of work § Author of design books and articles § Low social networking presence- not marketing business 19

Wenger Kois Architecture & Design § Husband wife partnership § Specialize in architecture and design § Personal facebook page and no other presence 20