Mens Jeans A Classic Staple Apparel Kathy Truong

Men’s Jeans: A Classic Staple Apparel Kathy Truong Department VS Discount Stores

JC Penney � -wide variety of brands including designer and private label � -great prices with quality � -huge assortment to better cater to customers in a one stop shop � -multiple departments, services, locations � -ads, coupons, JCP rewards, sales � -customer service, happy returns

JC Penney � “The original Arizona Jean Company started up in 1990 and became a private denim brand exclusive to J. C. Penny and has now become an independent company of J. C. Penny. ” � -flagship store in Wyoming � http: //www. arizonajeans. org/history-of-arizona-jeans/ � Levi’s under Levi Strauss & Co. American made international 1853 � http: //en. wikipedia. org/wiki/Levi_Strauss_&_Co. � Liz Claiborne 1976 and merged in 2012 under Fifth & Pacific Companies Inc. (Lucky Jeans & Kate Spade) http: //en. wikipedia. org/wiki/Fifth_&_Pacific_Companies

Ross � -more affordable prices � -claims of 60% off department stores � -same name brand designer labels � -wide assortment � -ads � -prices and quantity over quality � -lack online shopping experience � -different location, different assortments

Ross � -mainly favored by women shoppers due to more savings at discount stores � -most research shows men favor quality or name brands over prices, or quickest and easiest shopping experiences possible