Media Contacts Press Kits Unlock who you are

Media Contacts & Press Kits

Unlock who you are!

Contact Sheet Create Excel Spreadsheet, compile a document with the following data in the top row: n a. Media Contact n b. Publication/Radio/TV station n c. Mailing address n d. Telephone n e. Fax number n f. E-mail address n g. Column/show n h. Frequency of exposure (How often published weekly

Who do I contact! n Editor/Director Sports Departments n Featured writers/Freelance writers n Mobile reporters n Community calendars (print, radio, television) n Chamber of commerce (executive director, downtown coordinator, event/project manager n PGA Section n

How do I find the contact person in Television? n n n Watch!! Internet Watch local morning and evening news! Take you kids on a field trip to station! Call the advertising department ask for their media kit.

How do I find a contact person in Print media n n n Read Internet Read feature writers material Follow sports writers listing in published material Call the advertising department ask for their media kit.

How do I find a contact person in Radio! n n n Listen Director Remote reporter Community calendar Call the advertising department ask for their media kit.

What contact people do I find golf events! n Media tent- hand out media kits n n n Television Magazines Newspapers PGA executives, event coordinators Resort/golf course management

Chamber of Commerce n n n n Become a part of chamber (Self-promotion) Go to events – Put your information at the Chamber Listing on their web site Contributing editor for publications Get involved Take director out to lunch Access to the mail list

Press Kit n n n n and Press release Service information Fact sheet/2 business cards Sample stories/recent articles Testimonials Frequently Asked Questions Recent Awards Photographs in the form of color slides black and white prints

Do’s and Don’ts n n n Do make follow up calls Write thank you note if press release got a story Do say “hello” when you see them in community Do leave message on voice mail Do send release by email Do complain if story is misquoted n n n Don’t call after noon Don’t think they know you appreciated it. Don’t pester them about story. Don’t keep calling back waiting of a live contact Don’t send email w/ attachments Don’t call to ask why they didn’t’ print the picture.

Your Press released worked! n n n Be ready to be interviewed Know your material Best is face to face interview

What do television producers want? n n Visual content grabs viewer’s attention Bring balls, golf gym, golf club. ( let the producer decide what to put on the air) n n n Demonstration ( motion in most effective) Signs and text do not work Write a “thank you” note

What do reporters want! n n Do not want to be taken to lunch Follow their format n n n n n Work on a deadline, return calls promptly, be flexible Offer background materials on company Study the reporters publications Stay on track during interview Don’t answer with “Yes” “ No” but be concise Don’t ask to go “off the record” Be attentive during interviews, no interruptions Don’t ask to see story before publication Write a “thank you” note