Marketing Product Placements Traditional Advertising Question o Where

Marketing Product Placements

Traditional Advertising

Question? o Where else can we see advertisements?

Product Placement o o o Companies pay to have their product, brand or service “Placed” in television shows, movies, and video games Hope to gain exposure by having their product/service blend into the story or narrative…i. e. , it doesn’t look like a commercial “stealth advertising”

Product Placement in Movies • One of the first instances of successful product placement • Sales increased by 65% following movie release • Time Magazine Monday, July 26, 1982

Product Placement in Movies • Product Placement was satirized in the 1992 movie Wayne’s World

Product Placement in Movies o Product placement has become prevalent since the 1980’s o Allows studios to offset costs o But, is it effective? o Can you think of any films with product placements?

Product Placement on Television o o Coke, Ford and AT&T have product placements on American Idol Which is most effective?

Product Placement Issues o o o How can viewers know if a product is used for artistic reasons or if it is shown as an advertisement? Is it ethical for a company to use this kind of hidden advertising? Should movies and television shows be required to disclose all placements at the end during the credits?

Looking for Product Placements o o The 2007 film Transformers is said to include over 70 different product placements In this activity, we will watch the movie Transformers and list all of the different products/brands/companies that you see during the film

Transformer Placement Discussion o o o Which placements in the movie were the most effective and least effective? What seems to separate a good, “sticky” placement from a poor, forgettable one? Have you purchased a product after seeing it on a movie or television?

Making Product Placements o o o In this final activity, you will be determining where to and how to place your product The class will be divided into teams, with each team given a product The teams will determine a show to place their product in as well as develop suggestions for how the product could be incorporated into the storyline

Product Placements on Television • Seinfeld “The Junior Mint” episode • Great example of product placement on television