Food Marketing Advertising Techniques Food Marketing Advertising We
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Food Marketing & Advertising Techniques
Food Marketing & Advertising We will look at the influence of marketing and advertising on personal food choices. We will examine the relationship between consumer awareness and food marketing.
Some key facts to know about advertising: Advertisers use emotional appeal to persuade even the most educated audiences to consume products and services. They try to limit reasonable and logical thinking because it hinders the emotional process and cause people to buy less.
Food advertisements The food industry in Canada and the US spends BILLIONS of dollars a year to advertise products that are loaded with mostly, fat, sugar, and salt. Food advertisers use a variety of techniques to convince you to buy their product (i. e. , sell you an image or lifestyle; free prizes in cereal boxes; enjoy a happier life, etc. )
FOOD ADVERTISING TECHNIQUES
Limited Information Advertisements give only facts that encourage you to buy without telling you the whole story. Advertising CommercialsBig_Red_Truck_TV_spot_for_Coca. Cola_Canada's_Live_Positively_campaign. mp 4 Other examples: Red Bull, Wendy’s burgers
Did you see any information about the nutritional content about the food item/ product? What is the advertisement really telling you? If you eat/ drink ______, your life will be _________.
Positive Images An ad may use images of things that people feel positively about such as friendship or good appearance. Advertises hopes that the consumer will associate the good feeling with product. Advertising CommercialsRitz_Crackers_Commercial. mp 4 Other examples: beer commercials – lots of friends and fun
Do you feel that this commercial was informative? What positive images did you see in this commercial? How do the positive images relate to the product? Can you think of any other examples?
Celebrity Endorsement Celebrity figure used to promote the product. They don’t tell you whether they use it or not. Advertising CommercialsPepsi_Commercial__We_Will_Rock_You_(Britney_Spears, _Pink, _Beyonce)__HQ_Full_Version. mp 4 Other examples: Gatorade, …
How does celebrity endorsement influence buyers?
Appeal to Basic Needs Focus on ways the products meets a need for security or self-esteem. Tries to convince you that the product will make you look or feel better.
How does cereal portray the image of a basic need? Are these cereals basic needs? Other examples? Advertising CommercialsLucky_Charms_commercial__S ep. _2009. mp 4
Scare Tactics Advertisers may play on people’s fears of ageing or developing a medical condition by claiming that their product can prevent or relieve symptoms or provide essential nutrients.
Examples: Activia (digestion), skin aging, Sunny-D (kids not getting enough vitamin C) What else can you think of?
False Claims Ads may make claims that are not true Make promises that seem too good to be true – usually are! Examples: fad diets, etc. Advertising CommercialsOld_Spice___The_Man_Yo ur_Man_Could_Smell_Like. mp 4
Infomercials Made to look like regular consumer programs or televised news reports. Advertising CommercialsVince_with_Slap_C hop_(Long_version). mp 4
The New Fast Food! What do you think of this advertisement campaign? Will this help students eat healthier? What type of food advertising technique being used?
Discussion Points What are some other ways that advertising may influence you to buy products? How might advertisers use different techniques with different target groups (age, gender, culture, etc. )?
Consumer Awareness We need to invest time in learning how to effectively deconstruct ads and become informed consumers. Important to separate fact from fiction in food advertisements. It’s time to do your own research and find the hidden messages in advertisements!
- Advertising techniques for food
- Global advertising and international advertising
- Transfer persuasive technique examples
- Plain folk advertising examples
- Propaganda techniques grade 8
- Persuasive techniques bandwagon examples
- Define advertising techniques
- 5 persuasive techniques in advertising
- What are advertising techniques
- Cereal box ads
- Creative process in advertising
- Persuasive writing in advertising
- Name calling advertisements
- Les fonctions techniques et les solutions techniques
- Unit 2 food food food
- Grazing food chain diagram
- 360 advertising marketing & promotion
- Easa advertising
- Marketing evaluation techniques
- "360 marketing & advertising"
- Food garnishing techniques