Market Segmentation Market segmentation is the process of
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Market Segmentation Market segmentation( ﺍﻟﺘﺠﺰﺋﺔ )ﺳﻮﻕ is the process( )ﻋﻤﻠﻴﺔ of dividing( )ﺍﻟﻔﺎﺻﻞ a market into distinct groups( ﻣﺘﻤﻴﺰﺓ )ﻣﺠﻤﻮﻋﺔ of buyers who have different needs, characteristics( )ﺍﻟﺨﺼﺎﺋﺺ , or behaviors( )ﺳﻠﻮﻙ , and who might( )ﻗﺪ require( )ﺗﻄﻠﺐ Separate( )ﻣﺴﺘﻘﻞ products or marketing programs( )ﺍﻟﺒﺮﺍﻣﺞ
Major Segmentation Variables ﺍﻟﻤﺘﻐﻴﺮ ﺗﻘﺴﻴﻢ ﺍﻟﺮﺋﻴﺴﻴﺔ Geographic Demographic Psychographic Behavioral
Geographic Segmentation ﺍﻟﺠﻐﺮﺍﻓﻲ ﺍﻹﻧﻘﺴﺎﻡ Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, counties, cities, or even neighborhoods.
Demographic Segmentation ﺍﻹﻧﻘﺴﺎﻡ ﺍﻟﺪﻳﻤﻐﺮﺍﻓﻴﺔ Age Gender Family Size Family Life Cycle Income Occupation Education Religion Race Generation Nationality
Psychographic Segmentation Social Class ﺍﻻﺟﺘﻤﺎﻋﻴﺔ ﺍﻟﻄﺒﻘﺔ Lifestyle ﺍﻟﺤﻴﺎﺓ ﻧﻤﻂ Personality ﺷﺨﺼﻴﺔ
MAIN BOOK Title: Principles of Marketing Author(s): Philip Kotler and Gary Armstrong ADDITIONAL READING Books Title: Marketing Management (Analysis, Planning. Implementation and Control Author(s): Philip Kotler Edition/Year: Eighth / 2006 Title: Strategic Marketing Author(s): David W. Cravens & Nigel F. Piercy Edition/Year: Tenth / 2006
