Listing Presentation Your Name Realtor Your Photo Here

Listing Presentation (Your Name), Realtor Your Photo Here

Why YOUR COMPANY NAME HERE

In Real Estate, Bigger is Better!! z. Exposure is a KEY Factor z(Your Company Name) has more than ____ offices in the Metropolitan Area z(Your Company Name) has more than _______ Agents in the Metro area z__% of ALL the Agents in the Metro area are (Your Company Name) Agents

Now, That’s Exposure!!

Why Pick (Your First. Name)?

Unique? z I RANK IN THE TOP 2% OF AGENTS IN THE NATION z I WON’T JUST LIST YOUR HOME - I’LL SELL IT!! z I PERSONALLY SELL MORE THAN 50% OF MY OWN LISTINGS - OTHER AGENTS SELL THE REST OF MY LISTINGS z NATIONALLY, A LISTING AGENT PERSONALLY SELLS ONLY 2 -3% OF HIS OWN LISTINGS

Marketing Your Home !! I Have A Proven Marketing Plan! Have

(Your Name’s) Marketing System Activities For Week One • Enter Listing Into MRIS (Multiple Listing System) • Place Property In Office Listing Book • Order Sign Post To Be Installed • Add “Sign Riders” To Sign Post • Install Lockbox On Front Door Of House • Take Photos of Property for The Internet & MLS

Jaclyn’s Marketing System Activities For Week One (Continued) • Have Additional Front Door Keys Made • Mail “Just Listed” Post Cards To Neighbors • Prepare Color Marketing Brochure • Prepare Flyers For Brochure Box • Deliver Brochures & Flyers To Property • Discuss Property At Sales Meeting

Jaclyn’s Marketing System Activities For Week One (Continued) • Prepare “Open House” Ad For The Washington Post • Prepare Ads For Trade Journals • Schedule Office Tour Of Property • List Property On The Internet (Multiple Locations) • Schedule First “Open House”

Jaclyn’s Marketing System Activities For Weeks 1 Through 12 • Schedule Ads For Trade Publications • Obtain Online Listing Of Agent Showings • Obtain Feedback From Agents Who Showed The Property • Provide Weekly Written Communication To Owner • Provide Periodic Market Updates To Owner

Jaclyn’s Marketing System Other Periodic Activities For Weeks 1 Through 12 • Schedule Ads For Local & Regional Newspapers • Mail Post Cards to Top Selling Agents • Mail Post Cards To Past Clients • Mail Post Cards To “First-Time” Home Buyers • Schedule & Hold Additional Open Houses • Hold “Broker Open” Luncheon For Realtors

Buyers and Sellers Come From Different Sources

Here’s Where My Sellers Come From • Personal Referral 50% • Agent Referrals 20% • Open Houses 15% • Ads & Signs 8% • MLS System 6% • Relocation Dept. 1%

But, More Importantly, I KNOW HOW TO FIND YOUR BUYER!

In Contrast, Here’s Where My Buyers Come From • The Internet 40% • Open Houses 35% • Personal Referrals 10% • Agent Referrals 7% • MLS System 4% • Ads & Signs 3% • Relocation Dept. 1%

As A Result, I Advertise Everywhere • • • The Washington Post The Baltimore Sun Harmon Homes Magazine The Homebuyer’s Journal The Real Estate Magazine The Gazette The Journal Newspapers The Washington Times ----BUT, MORE IMPORTANTLY-----

We Provide Lots Of Internet Exposure We Will Produce A Color Slide Show of Your Property That Will Play On The Following Internet Web Sites …

The Internet • Yahoo • Google • Homefinder • Trulia • Zillow • Red. Fin • Oodle • Craigs. List • Realtor

The Internet • Homeseekers • Homes • Front. Door. Real. Estate • Zip. Realty • Cyberseekers • All. The. Listings • Home. Buyers. Journal • Washington. Post • And, Many More!!

And, We Hold Frequent Open Houses OPEN HOUSE I Personally Sell Many Of My Listings Directly From Holding An Open House

I Believe In Target Marketing I Target: • • Agents Neighbors Past Clients First-Time Buyers Who May Know Potential Buyers For Your Home

And, If All Else Fails, I Hold A Broker’s Luncheon

Qualifying Your Buyer Before I Show Your Home, I will Know The Buyer’s: • • • Name & Address Telephone Numbers Employer & Income Assets & Debts Price Range Wants & Needs

Seven Steps To Selling Your Home • Understanding Market Conditions • Preparing Your Home For Sale • Pricing Your Home • Marketing Your Home • Qualifying The Buyer • Calculating Your Bottom Line • Getting From Contract To Settlement

It’s Show Time !! So, Set The Stage !!

In Order To Maximize Your Profit Your Home Needs To Be In Tip-Top Condition I Have 52 Tips To Help You Prepare Your Home For The Market

52 Tips To Prepare Your Home

Pricing Your Home One Of The Most Important Tasks The Owner Performs Is Pricing The Property • Price It Too Low - You Will Probably Lose Money • Price It Too High - You Will Probably Keep It • Price It At Market - You Will Sell It Faster, And Will Maximize Your Profit

Pricing Your Home There are several different people who will have an opinion of what your home is worth

Pricing Your Home As Seen By: The Owner (That’s You)

Pricing Your Home As Seen By: The Realtor, (That’s Me)

Pricing Your Home As Seen By: The Buyer

Pricing Your Home As Seen By: The Lender

Pricing Your Home As Seen By: The Appraiser

Pricing Your Home As Seen By: The Tax Assessor

The Multiple Listing Service The Metropolitan Regional Information System Is An Online, Automated System And Makes Your Listing Available To Almost 30, 000 Agents In The Metropolitan Area

Metropolitan Regional Information System Montgomery County Prince George’s County Frederick County Anne Arundel County Washington, DC Northern Virginia Reaches Out To All The Surrounding Counties and Washington, DC Howard County

Where The Listing Agent Earns His Money After Contract Ratification, There Are Several Steps That Must Be Handled Skillfully, Or The Entire Transaction Can Fall Apart Contract Ratification Home Appraisal Legal Issues Title Search Land Survey Buyer’s Final Walk-Thru Loan Application Termite Inspection Home Inspection Settlement

What I Need From You A Signed Listing Agreement

What You Will Get From Me • A Comparative Market Analysis (CMA) To Assist You In Establishing The Right Price For Your Home • A Prepared List Of 52 Tips To Get Your Home In Tip-Top Market Condition • My Professional Experience In Assisting You In “Staging” and Preparing Your Home For The Market

What You Will Get From Me • Access To All of My Professional Contractors and Tradesmen To Perform Any Work Required • Activation Of My Proven Marketing Plan Designed To Minimize The Time Your Home Is On The Market and Maximize Your Profit From The Sale • A Free Home Owner’s Warranty During The Period Of The Listing

What You Will Get From Me • Access To My Direct Phone Line, Where I Am Available 7 Days-A-Week From 9: 00 AM - 7: 00 PM • Frequent Communication From Me, Including: Weekly Written Updates Periodic Market Analyses Strategy Sessions As Required