Lowes Realtor Benefits com 1 Lowes Realtor Benefits

Lowes. Realtor. Benefits. com 1

Lowes. Realtor. Benefits. com n Agenda ¨ What is Lowes. Realtor. Benefits. com/Coldwell. Banker? ¨ What can I send my customers? ¨ Why should I use it? ¨ How do I get started? 2

What is Lowes. Realtor. Benefits. com? n Lowe’s has partnered with the NATIONAL ASSOCIATION OF REALTORS®, through their REALTOR Benefits® Program, to bring you a FREE, TURNKEY, PERSONALIZED marketing program. n The program is called Lowes. Realtor. Benefits. com. n Once registered in this program, you can send free, personalized direct mail and e-mail with special Lowe’s coupons to Buyers and Sellers, as well as receive a 5% discount on Lowe’s Gift Cards purchased online. 3

What can I send my Clients? n Send a customized, personalized direct mail card with helpful tips for buying OR selling the home and thanking your client for choosing you. Includes a 10% off Lowe’s coupon. NEW Choose from multiple product offers to add further customization to the card. FRONT INSIDE BACK 4

What can I send my bi-lingual Clients? n Send a personalized direct mail card to your Spanish and Asian speaking clients. Includes a 10% off Lowe’s coupon. Spanish Asian (Chinese, Vietnamese, Korean) 5

What can I send my Clients? n Send a personalized e-coupon with helpful tips for buying and selling a home and thanking your client for choosing you. Includes a 10% off Lowe’s coupon. Note: Each client can only receive one (1) of these options – you must choose EITHER the Direct Mail card, the Spanish Direct Mail Card OR the email version. A seller client can only receive seller one offer in a six-month period. 6

What else can I send my Clients? n Send an HGTV e-mail with 3 episodes of “Designed to Sell. ” Also includes a 10% off Lowe’s coupon. n Send a customized monthly e-mail with helpful tips and articles to your clients. Every 6 months, the email includes a $10 off $50 Lowe’s Project Starter. 7

Do I get a Discount? n Lowe’s Gift Cards at 5% Discount ¨ You can purchase Lowe’s gift cards, for yourself or your clients, online at Lowes. Realtor. Benefits. com/Coldwell. Banker at a 5% discount. ¨ The gift card will be sent to you or your customer (your choice) with a personalized letter from you. ¨ Great closing gift for your customers! ¨ This discount is an online only offer. 8

Additional Features: Agent Resource Center … Agent Resource Center – n n n See what’s new with the Lowe’s program Find your local Lowe’s store Link to Lowe’s Build Your Savings, Build and Grow Clinics, and Safety Saturday. Information on Hurricane Readiness Link to Lowe’s Commercial Order Forms

Additional Features: Lowes. Realtor. Benefits. com Mobile Site – Now you can send the same personalized Lowe's direct mail coupons and e-coupons to your buyers and sellers directly from your cell phone or other handheld device.

Additional Features: Lowe’s Program for REALTORS® Training Video Lowe’s Training Video – Learn everything you need to know about Lowes. Realtor. Benefits. com, from setting up your account and placing a coupon order to receiving your 5% discount on Lowe’s gift cards.

Additional Features: Lowe’s Store Manager Look-Up – Simply enter your zip code and get the store manager name and contact information for your two closest Lowe’s stores. Set up a meeting today with your local Lowe's store manager to talk about your Home Improvement needs or the needs of your clients.

Additional Features: Lowe’s Foreclosure Coupon– Lowe’s now offers a special discount to help you renovate your foreclosed property for a quick sale whether that property is owned by your or your client. This page also includes some helpful products, services, and tips to assist with your foreclosed property.

Additional Features: Mass Client Order – Have multiple clients you’d like to send a direct mail or email coupon to at the same time? Lowe’s now offers the ability to send these coupons to all of your buyers and sellers at once. Simply click on the mass order link on your dashboard. **NOTE: Orders sent using the mass order function will all be identical and have the same theme, focal point, offer, and messaging and will not be as personalized as individual orders to individual clients.

Why should I use it? n. Program gives great value to your clients at no cost to you. n. Customized pieces let clients know you care about them, care about their needs and can help them. n. Program visually places you in front of prospects and current clients in a personal, professional manner. n. Clients are more likely to refer you to friends and family when you have built a relationship with them. n. Lowe’s is your partner, with your expertise and our home improvement value, that’s a tough partnership to beat. 15

What other Opportunities Exist? n Dedicated Commercial Sales Team: We value your business as property managers just as much as your client’s shopping at Lowe’s. Talk to our Commercial Sales Specialists today to learn more about Lowe’s Commercial Services, including business accounts, Quote Support Program, Contractor Packs, and more! n Provide Valuable Resources to your Clients: Working with Property Managers, Commercial Property Owners, Rental/Resale Buyers, who need help up-fitting or rehabbing their property? With Lowe’s Special Order Services we can be their one-stop-shop partner in business. *Lowe’s special order and commercial services are not offered by, affiliated with or endorsed by the National Association of REALTORS®. 16

How do I get started? n n Register on Lowes. Realtor. Benefits. com/Coldwell. Banker ¨ To register, you must be an active NAR member with a valid ID# (known as the NRDS# ) ¨ You can look up your NRDS number on Lowes. Realtor. Benefits. com/Coldwell. Banker Once registered, upload your photo, logo & enter your clients’ information to send them personalized direct mail FREE! If you need any help with the program or placing your client orders, please call our REALTOR® Help Desk at 888 -913 -6060 from 8: 00 am – 8: 00 pm EST, Monday-Friday. For in-store help stop by the Commercial Sales desk. 17

Thank you! Questions or Comments? 18