Tina Beliveau Realtor CEO The Beliveau Group of

Tina Beliveau, Realtor & CEO The Beliveau Group of Keller Williams Legacy in Baltimore, Maryland Tina@The. Beliveau. Group. com Facebook. com/Tina. Beliveau {personal} Facebook. com/Beliveau. Group {business} I G N I T E SALES MASTERY 2015

About The Beliveau Group 2016 Production: › $40 million settled volume › 143 settled transactions 85% of our is business repeat/referral We use Facebook to differentiate our marketing and elite customer service I G N I T E SALES MASTERY 2015

Facebook Followers Describe Me As… Creative Inventive Fun Outside the box Consistent voice - posting regularly Well branded I G N I T E SALES MASTERY 2015

Branding I G N I T E SALES MASTERY 2015

My Facebook Followers Enjoy: Invitations to & pictures of fun client events Postings of houses for sale & houses sold Pictures of new homeowners Guess the List Price Personal Stories I G N I T E SALES MASTERY 2015

Settlement Photos Tip: Tag clients, Realtors, settlement agents, etc. I G N I T E SALES MASTERY 2015

Coming Soon Ad I G N I T E SALES MASTERY 2015 Guess the List Price

Community Service I G N I T E SALES MASTERY 2015

Recruiting I G N I T E SALES MASTERY 2015

VIP Client Treatment I G N I T E SALES MASTERY 2015 Public Relations

Sharing Great News & Results I G N I T E SALES MASTERY 2015

Success Stories I G N I T E SALES MASTERY 2015 Tip: Thank referral sources, and weave posts in to your farm or neighbors

Best Practices for Personal Profile 20 -30% business content - maximum Share your real life - kids, pets, major events, personal interests People want to engage with a REAL person, not a neverending stream of real estate spam I G N I T E SALES MASTERY 2015

Best Practices for Personal Profile Keep it POSITIVE and NEUTRAL! No polarizing topics – you’ll lose business Track and acknowledge birthdays, life events, big news, sad news › I call clients, text them, write cards, and send flowers depending on the situation I G N I T E SALES MASTERY 2015

Best Practices for Facebook Use Friend lists to tailor your content to the right audience. This prevents over-saturation and unfollowing. › Categories: Clients, Close Friends, Family, Top Clients, Realtors, Lenders, etc. Check Client’s/Realtor’s Facebook profile before connecting I G N I T E SALES MASTERY 2015