ITS POPCORN TIME IPT Marketing Plan Why IPT

IT’S POPCORN TIME (IPT) Marketing Plan

Why IPT Should Expand Now Huge Demand for Product Lines out the door every day Turning away phone orders Product processes are recently patented National Flower Delivery & Gift Basket Company Interest

Target Market Popcorn is universally appreciated item – every market, with the exception of the elderly, are potential markets No difference in location (state) in demand for popcorn items IPT offers a variety of coating options, including low calorie, low fat, organic, and others

Positioning: It is obtaining a distinctive place in the mind of the target market by designing the offerings and image of the company. As we are selling edible product, we can position ourselves as a quality, with a difference.

Product Differentiation: Special Patent Gourmet Item Low-Fat, Low-Cal, Low Sodium, Organic

Important Consideration Television Marketing QVC

Popcorn Market: Children Families Baby-Boomers.

Production Issue Before expanding marketing, need to increase production capacity

Conclusion Broad Market Appeal Not much segmentation Differentiation – Gourmet, Low Cost, Exclusivity Expansion opportunities are there Time to move forward

References: Kotler, P. (2002). Marketing management. Prentice-Hall of India. Urban, G. L. , & star, S. H. (1990). Advanced Marketing Strategy: Phenomena, Analysis, and Decisions. Prentice-Hall.