Itinerary What is the purpose of your survey
- Slides: 8
Itinerary • • • What is the purpose of your survey? Types of survey questions Evaluating your survey Writing your survey questions Homework
What are your objectives for this survey? Discuss • Your goal is for people to want your product. What do the people in your consumer market want? How can you improve their organization? • What do you need to know about your consumer market, about your product or organization in general? Write • On the consumer research survey worksheet, write three your three objectives for this survey. What are aiming to accomplish?
Types of Survey Questions Open-Ended Questions • One word • Short answer Close-Ended Questions • Dichotomous (yes/no) • Multiple Choice • Scale • Rank
Open-Ended Questions One Word Answer • In ONE word, describe how you feel about recycling at WHS. Short Answer • Do you have suggestions for how we can improve the cafeteria food? Listing ‘Other’ in multiple choice • What kind of phone do you have? □ i. Phone □ Samsung Galaxy Other: __________
Close-Ended Questions Dichotomous (yes/no) • Do you own any clothing made by Nike? □ Yes □ No Multiple Choice • What is your favorite day of the school week? □Monday □Tuesday □Wednesday □Thursday □Friday Scale • How happy are you with your current backpack? Rate 1 -5, 1 being extremely unhappy, 5 being extremely happy. □ 1 □ 2 □ 3 □ 4 □ 5
Close-Ended Questions Rank the following sports drink, 1 being your favorite, 4 being your least favorite: __Crystal Light Energy __Gatorade __Redbull __Powerade Grid Where do you put the following items in your backpack? Small Pocket Large Pocket Mesh Pocket Pencils Paper Lunch Headphones Binders Water Bottle □ □ □ □ □
Evaluating your Survey • Purpose • Clarity of Questions • Response Choices (too few/too many) • Spelling/Grammar • Variety • Lack of Bias
Begin Writing Your Survey Questions • Always think about the purpose of the survey to justify your questions. • Check the evaluation rubric to make sure your questions are valid. • If you finish early, find someone to peer review your questions. • HOMEWORK: test your survey on at least one person. Bring back your results. • In the next class, you will be evaluating your questions in your groups, and selecting on the best questions for your survey.
