How to market yourself XXV EUFASA Conference in

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How to market yourself! XXV. EUFASA Conference in Prague April 27 th, 2009

How to market yourself! XXV. EUFASA Conference in Prague April 27 th, 2009

My expectations

My expectations

If you don´t like something, CHANGE it. If you cannot CHANGE it, CHANGE the

If you don´t like something, CHANGE it. If you cannot CHANGE it, CHANGE the way you think about it! © Lenka Kopečková, Arthur Hunt s. r. o. If you want to FIND a job. Do it. If you cannot FIND the job, CHANGE the way you are looking for it. XXV. EUFASA Conference in Prague 3

How to MARKET yourself! What is your self-marketing strategy? © Lenka Kopečková, Arthur Hunt

How to MARKET yourself! What is your self-marketing strategy? © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague 4

DEFINITION OF MARKETING ”Marketing is the management process that identifies, anticipates and satisfies customer

DEFINITION OF MARKETING ”Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably“ The Chartered Institute of Marketing ”Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others” Kotler 1991 © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague 5

DEFINITION OF MARKETING “Marketing is about finding your unique abilities and being able to

DEFINITION OF MARKETING “Marketing is about finding your unique abilities and being able to communicate these to others effectively. ” (http: //ezinearticles. com/? How-to-Market-Yourself. Effectively&id=1320370) “The right product, in the right place, at the right time, and at the right price” Adcock et al © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague 6

HOW TO CHANGE YOUR APPROACH ‘The right product, in the right place, at the

HOW TO CHANGE YOUR APPROACH ‘The right product, in the right place, at the right time, and at the right price’ PRODUCT PLACE TIME PRICE YOUR DREAM JOB, COMPANY RIGHT NOW WHAT ARE YOUR SALARY EXPECTATIONS © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague 7

IMPLICATIONS OF MARKETING Who are our existing/potential customers? = Employer, Project, What are their

IMPLICATIONS OF MARKETING Who are our existing/potential customers? = Employer, Project, What are their current / future needs? = Open How can we satisfy these needs? • Can we offer a product/ service that the customer would value? • Can we deliver a competitive product or service? = My experience, potential, Why should customers buy (from) us? = My uniqueness for the © Lenka Kopečková, Arthur Hunt s. r. o. Schools, Agencies position/Advertisement motivation, loyalty, flexibility, responsibility, interest, etc XXV. EUFASA Conference in Prague employer 8

MARKETING MANAGEMENT PROCESS Analysis/Audit Objectives Strategies Tactics Implementation © Lenka Kopečková, Arthur Hunt s.

MARKETING MANAGEMENT PROCESS Analysis/Audit Objectives Strategies Tactics Implementation © Lenka Kopečková, Arthur Hunt s. r. o. Where am I now? Where do I want to be? Which way is the best for me? How do I get there? Getting there! XXV. EUFASA Conference in Prague 9

POSSIBLE FEARS What can I say about my CV gaps? Just describe it! What

POSSIBLE FEARS What can I say about my CV gaps? Just describe it! What can I offer to the potential employer? „Nothing“: is the WRONG answer! Am I good enough for this job? Some positions are not suitable for everyone 2 years on average How long do people stay in one job? © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague 10

WHERE AM I NOW? INTERNAL OPPORTUNITIES O M THREAT EXTERNAL © Lenka Kopečková, Arthur

WHERE AM I NOW? INTERNAL OPPORTUNITIES O M THREAT EXTERNAL © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague 11 INTERNAL A V TI WHAT DO I WANT TO DO? WEAKNESS N O TI EXTERNAL STRENGTH

WHERE DO I WANT TO BE? The level of salary expectation defined in local

WHERE DO I WANT TO BE? The level of salary expectation defined in local currency, yearly or monthly, understand differences in brutto/netto • State administration • Business • NGO • Non-profit organisation • Administrative position • Management position • Consulting • Team or Independent © Lenka Kopečková, Arthur Hunt s. r. o. • Full time/part time • Working contract • Other type of contract • Freelancer • Interim/Projects • Volunteer XXV. EUFASA Conference in Prague 12

WHICH WAY IS THE BEST? /HOW DO I GET THERE? • Answer advertisments •

WHICH WAY IS THE BEST? /HOW DO I GET THERE? • Answer advertisments • Get directly in touch with companies • Put your CV on job websites • Register yourself in recruitment databases of companies • Use own network • Ask for references • Participate on job/career days • Web networking (Xing, Linked. In) © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague REACT CREATE 13

GETTING THERE! 1. Prepare your CV 2. Prepare your motivation letter 3. Prepare yourself

GETTING THERE! 1. Prepare your CV 2. Prepare your motivation letter 3. Prepare yourself for personal interviews 4. Prepare your „elevator speech“ © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague React Create 14

SOME HINTS BELIEVE IN YOURSELF 1. Write a short summary of „what can I

SOME HINTS BELIEVE IN YOURSELF 1. Write a short summary of „what can I offer to my potential employer“ at the beginning of the CV 2. Make your CV simple and transparent 3. Avoid chronological employment gaps in CV 4. There is no universal CV or motivation letter 5. Read the job description carefully 6. Learn more about the company which invited you for an interview 7. Be creative © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague 15

DON´T FORGET THAT A JOB SEARCH REQUIRES MENTAL AND EMOTIONAL CLARITY AND ENERGY. DON´T

DON´T FORGET THAT A JOB SEARCH REQUIRES MENTAL AND EMOTIONAL CLARITY AND ENERGY. DON´T GIVE UP AFTER THE FIRST UNSUCCESSFUL ATTEMPT! © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague 16

THANK YOU FOR YOUR ATTENTION! Lenka Kopečková Consultant Arthur Hunt s. r. o. Email:

THANK YOU FOR YOUR ATTENTION! Lenka Kopečková Consultant Arthur Hunt s. r. o. Email: kopeckova@arthur-hunt. cz Mobile: +420 606 755 377 Web: www. arthur-hunt. com © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague 17

USEFUL LINKS • • • http: //humanresources. about. com http: //jobsearchtech. about. com/ www.

USEFUL LINKS • • • http: //humanresources. about. com http: //jobsearchtech. about. com/ www. cvtips. com/ www. xing. com www. linkedin. com © Lenka Kopečková, Arthur Hunt s. r. o. XXV. EUFASA Conference in Prague 18

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