Geomarketing and mapvertising Geomarketing Delivering relevant content for
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Geomarketing and mapvertising • Geomarketing – Delivering relevant content for a given geographical context – Analyze consumers’ behavior according to specific areas • Mapvertising – Combination of maps or satellite pictures with relevant information, ads, promotions, etc. – Showing sponsored results vs. organic search results – For PC, mobiles, GPS, etc. GL-e. Nestlé
Geomarketing and mapvertising • Use case – Google Maps showing red pins for regular results and icons/blue pins for sponsored results – When a user clicks on a pin, a balloon shows up with name, address and phone number, customer reviews, links, etc. – Google is planning to integrate video, chat and pay-per-call or click-to-call in these balloons • Potential – Yellow Pages advertising market is bigger than the entire existing online search advertising market GL-e. Nestlé
Geomarketing and mapvertising • New applications – Fiat used Google Earth for treasure hunt promoting the Fiat Sedici – Adidas used Google Earth for a quiz combining football trivia and location of teams and players – HBO used Google Maps to create a tour to follow the Sopranos – Roof. Shout paints ads on rooftops in order for them to be viewed on satellite mapping sites (Google Earth, Windows Live Local) – A German company called Artfield transforms fields into huge advertisements that you can see from planes or Google Earth GL-e. Nestlé
Geomarketing and mapvertising GL-e. Nestlé
Geomarketing and mapvertising • GL-e. Nestlé
Geomarketing and mapvertising GL-e. Nestlé
Geomarketing and mapvertising GL-e. Nestlé
Geomarketing and mapvertising GL-e. Nestlé
