Enterprise Architecture and the Architect C 97 432900

Enterprise Architecture and the Architect C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Enterprise Architecture The Process of Aligning a Business’ Strategic Vision with Its Information Technology Connection Communication Customers Collaboration C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

Enterprise Architecture The Process of Aligning a Business’ Strategic Vision with Its Information Technology Connection Communication Enterprise Architecture Customers Collaboration C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

Architects Link Business and Technology Workflow Orchestration Business Event-Led Instantly Responsive Network-Aware Services Strategic Architecture Validated Designs C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

The Changing Role of the Network Enterprise-Wide Communications and Collaboration The Network as the Platform to Enable Business Solutions IT Architecture and Technology § Increase customer satisfaction, revenue, and market share § Networks that deliver reach and control § Align business priorities and process C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential § Resources, systems, sensors, and servers § Communications and collaboration across the enterprise 5

Positioning and Selling Cisco SONA C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6

The Network as the Platform Business Agility Company Differentiation Process Simplification Business Architecture Technology Architecture Consolidation C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Virtualization Cisco Confidential Automation 7

The Network as the Platform Business Agility Company Differentiation Process Simplification Business Architecture Service Oriented Network Architecture Technology Architecture Consolidation C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Virtualization Cisco Confidential Automation 8

The Network as the Platform Business Agility Company Differentiation Process Simplification Business Architecture “Cisco® Service-Oriented Network Architecture (SONA) Is an Architectural Approach to Connect Service Oriented Network Architecture Network Services to Applications to Deliver Business Solutions. ” Technology Architecture Consolidation C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Virtualization Cisco Confidential Automation 9

Cisco SONA—Continuing the Journey Business Enablement Productivity Challenge: Scale Network Bandwidth and Connectivity (Web) Communications + Collaboration on IP (IPC) Radical Change in Software Productivity (SOA) Fusion AVVID Cisco SONA Goals § Voice, video, and data integration § Platform consolidation § Network-aware business solutions § Everything on IP § Layer 3 features at Layer 2 speeds Transformational Technology Cisco® Catalyst® 5500 IP Telephony 1994 C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. 1999 Cisco Confidential UC, Mobility, AON 2005 10

The Strategy of Cisco SONA § Develop a deeper understanding of customer’s business challenges and future needs (sales planning) § Become a trusted advisor (first to be called) § Gain greater visibility into the customer’s challenges (offer technical solutions) § Reach broader audiences within the company (up-sell and cross-sell opportunities) § Foster technical and business relationships (bottom-up and top-down selling) § Sell a system, not a product (competitive edge; remove point product comparisons) C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11

Cisco SONA Brings Business Value Increases with Cisco® SONA Industry Solutions Retail Solutions and Systems Healthcare Financial Services Interactive Network Services Architected Systems Unified Communications Data Center Mobility Campus WAN Products C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Security Branch C i s c o S O N A § Connect applications with network services § Increase business agility § Partner and industry solutions § Infrastructure architectures § Technology architectures Unified communications Security Mobility § Interactive services support § Advanced technologies support § Modular flexibility 12

Position Value of Cisco SONA Cisco® Value Increases with Cisco SONA Industry Solutions Retail Positioning and Selling Cisco SONA Healthcare Financial Services Interactive Network Services Architected Systems Unified Communications Data Center Mobility Campus WAN Products C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Security Branch C i s c o S O N A § Do lead with a business conversation § Do position Cisco expertise and Technical Advisory Board § Do partner with strategic systems integrators and sell solutions together § Do position Cisco expertise § Do position Cisco thought leadership § Do position products developed and supported by Cisco § Do position modularity in Cisco SONA system § Do position integration of Cisco products § Don’t fight product vs. product features 13

Cisco SONA Opens New Conversations C 97 -432900 -00 gy lo res no tu ch tec Te chi Ar Talk to IT Architect Ap Se plic rv ati ic on es © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco SONA In Ar fra ch str ite uc ct tu ur re es Talk to Applications Director Industry Architectures N Se etw rv or ic k es Talk to CIO or Enterprise Architect Talk to Net. Ops Talk to IT Director 14

Cisco Service-Oriented Network Architecture Delivering Business Solutions Prepare Optimize Plan Operate Design Implement Self-Led Lifecycle Services Business Solutions Reference Framework Advanced Services Partner Ecosystem Cisco Validated Designs Cisco SONA Workshop Systems Integration Industry Solutions Cisco SONA Customer Experience Lab Advisory Services Applications Development Business Process Management Alignment Places in the Network Development Program C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15

C 97 -432900 -00 © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16