Crowdfunding for Entrepreneuers 101 David Stark TLV Startup

Crowdfunding for Entrepreneuers 101 David Stark TLV Startup Hub April 28 th, 2015 Our. Crowd Overview March 2014 1

Crowdfunding is a simple concept Our. Crowd Overview March 2014 2

Crowdfunding is a simple concept Our. Crowd Overview March 2014 3

The 4 types of crowdfunding Reward Donation Kickstarter, Indigogo Give 2 gether, Go. Fund. Me Equity Debt (Pledge $15, get a t-shirt) (Donate $15, feel good) (Invest $15, own a stake) (Lend $15, get paid back over time) Our. Crowd, Angel. List Lending Club, Prosper Our. Crowd Overview March 2014 4

The 4 ‘P’s of crowdfunding Perk Passion Participation Profit (t-shirt!) (be a part of something!) (feel good!) (make some $!) Our. Crowd Overview March 2014 5

How can crowdfunding work for you? Our. Crowd Overview March 2014 6

Option #1: become the next Pebble or Oculus Rift Our. Crowd Overview March 2014 7

Pebble has raised over $30 million on Kickstarter 68, 929 backers pledged $10, 266, 845 to help bring this project to life. 78, 471 backers pledged $20, 338, 986 to help bring this project to life. Our. Crowd Overview March 2014 8

Kickstarter gave Oculus Rift a new reality Our. Crowd Overview March 2014 9

The (Oculus) Rift between founders and backers FOUNDER BACKER Our. Crowd Overview March 2014 10

Launching a successful campaign is hard Our. Crowd Overview March 2014 11

Things to consider • • • Which platform? Fees, all or nothing, etc. B 2 C only Time, resources, focus Pressure of delivery dates Don’t gain mentorship & ongoing support Important to be aware of the potential reverse halo effect Our. Crowd Overview March 2014 12

Option #2: equity crowdfunding FOUNDER INVESTOR Our. Crowd Overview March 2014 13

Open equity crowdfunding platform Complete a company profile Launch investment on site Money wired to company Funds raised from investors into one entity Our. Crowd Overview March 2014 14

Curated equity crowdfunding platform Complete a company profile Enter due diligence funnel Negotiation & term sheet Money wired to company Funds raised from investors into one entity Launch investment on site Our. Crowd Overview March 2014 15

Hybrid/VC equity crowdfunding platform Complete a company profile Enter due diligence funnel Negotiation & term sheet Money wired to company Funds raised from investors into one entity Launch investment on site Post investment support Our. Crowd Overview March 2014 16

Intro to Our. Crowd Overview March 2014 17

Our. Crowd’s Leadership Team Jon Medved Co-Founder & CEO Steven Blumgart Co-Founder & Chairman § Washington Post: "one of Israel’s leading high tech venture capitalists” § 12 exits >$100 M § Co-founder, CEO of VRNG § Founder & GP Israel Seed Partners, $260 M AOM § Co-director of Glencore's aluminum division § Senior executive, management committee at Glencore 1998 -2012 Elan Zivotofsky General Partner Investments Pini Lozowick General Partner § 15 yrs experience in Israeli investing § Managing Partner at Prelude Israel § Former Head of Technology Banking, Lehman Brothers Israel § Top-ranked Israeli tech research analyst for Goldman Sachs § General Partner at Alta Berkeley § Among first employees at Broadcom, Dir. Marketing § Chairman of Provigent § Founder and GM of Verisense § 5 exits; total value $3 B Geoff Levy Chair of Advisory Committee Gadi Mazor General Partner & CTO § Extensive experience in law, banking and investing § Non-Executive Chairman of Monash Private Capital, Specialty Fashion Group and Cromwell Property Group § Non-Executive Deputy Chairman of Investec Bank (Australia) Limited § § Serial entrepreneur in mobile/wireless US Senate Advisory Board RIM entrepreneur of the year 2013 Ex-8200 Our. Crowd Overview March 2014 18

Our. Crowd Overview ü Invested over $110 M in 67 companies over the last 2 years ü Offices in Israel, U. S. , Australia and South Africa ü Active investors in over 30 countries Our. Crowd Overview March 2014 19

Our. Crowd’s Portfolio – 67 companies Our. Crowd Overview March 2014

First step: approach us apply@ourcrowd. com Our. Crowd Overview March 2014 21

Thank You Our. Crowd Overview March 2014 22