TEL AVIV THE CITY OF STARTUPS TABLE OF

TEL AVIV THE CITY OF STARTUPS

TABLE OF CONTENTS • History • Climate • Districts • What to see • Traditional food • Economy

HISTORY • When Tel Aviv was established, it was the first all-Jewish city in modern times. Originally named Ahuzat Bayit, it was founded by 60 families in 1909 as a Jewish neighborhood near Jaffa. • In 1910, the name was changed to Tel Aviv, meaning “hill of spring. ” The name was taken from Ezekiel 3: 15, “. . . and I came to the exiles at Tel Aviv”.

CLIMATE • Tel Aviv has a Mediterranean climate and enjoys plenty of sunshine throughout the year. Most precipitation falls in the form of rain between the months of October and April, with intervening dry summers. The average annual temperature is 20. 9 °C (69. 6 °F), and the average sea temperature is 18– 20 °C (64– 68 °F) during the winter, and 24– 29 °C (75– 84 °F) during the summer.

SUMMER IN TLV Summers in Tel Aviv last about five months, from June to October. August, the warmest month, averages a high of 30. 6 °C (87. 1 °F), and a low of 25 °C (77 °F). Summer low temperatures in Tel Aviv seldom drop below 20 °C (68 °F).

WINTER IN TLV • Winters are mild and wet, with most of the annual precipitation falling within the months of December, January and February as intense rainfall and thunderstorms. In January, the coolest month, the average maximum temperature is 17. 6 °C (63. 7 °F), the minimum temperature averages 10. 2 °C (50. 4 °F). During the coldest days of winter, temperatures may vary between 8 °C (46 °F) and 12 °C (54 °F). Both freezing temperatures and snowfall are extremely rare in the city.

DISTRICTS Click on the district to learn more

“SHUCK” ACARMEL The Carmel Market (the Shuk Hacarmel) is the largest market, or shuk, in Tel Aviv. A vibrant marketplace where traders sell everything from clothing to spices, and fruit to electronics, visiting the Carmel Market is a fascinating thing to do in Tel Aviv. The hustle and bustle, vibrant noise, colors and smells, as well as its reputation as the largest authentic Middle-Eastern style shuk in Tel Aviv, all combine to make the Carmel Market a favorite place for everyone from first time tourists visiting the city, to locals who come here to get the freshest fruit and vegetables, and some of the cheapest products in the city. The market can at first appear to be a little intimidating, with so many senses stimulated at once, the sounds of the traders, the smells and flavors of the fresh produce, and sights of so many interesting things at once.

ROTHSCHILD AVENUE Rothschild Boulevard is one of the most important and iconic streets in Tel Aviv. Located in the heart of the White City of Tel Aviv, Rothschild Boulevard is a commercial center, with major financial institutions lining the street, a cultural center, with the main theater and concert hall of Tel Aviv, a culinary center, with tens of top restaurants, and a leisure center, with the center of the boulevard popular with dog walkers, bikers, and some of Tel Aviv’s wealthiest and most beautiful who stop off at the amazing coffee kiosks found in the center of the street.

JAFFA PORT Old Jaffa Port (also known as Namal Yafo) was the ancient port of the city of Jaffa, out of which modern day Tel Aviv has grown. The Old Jaffa Port is reputed to be one of the oldest ports in the world, notably being the port from which Jonah set off in the famous Biblical story of Jonah and the Whale. Its long and fascinating history as strategic port in the Eastern Mediterranean continued until only recently when new ports were built south of Tel Aviv in Ashdod and north in Haifa, to cater for modern-day shipping methods. Today the port is used largely by local fishermen who continue the centuries old tradition of the area.

ATTRACTIONS TO SEE –Rabin square –Gay pride parade –TLV Beach

RABIN SQUARE Israel’s most famous plaza, Rabin Square a key point in Tel Aviv and a must-visit site. Home to the town hall, it also has a memorial for Yitzhak Rabin, Israel’s Prime Minister who was assassinated after a pro-peace rally. The square itself is beautiful and there are free lawn chairs near its fountain.

GAY PRIDE PARADE Tel Aviv became an up-and-coming global city in part because it made the conscious choice to become the Middle East’s LGBTQ capital. The gay pride parade is a city-wide event, and people of all orientations and genders are always welcome to join the party.

THE BEACH PROMENADE Recently renovated, the promenade runs along Tel Aviv’s coastline. It offers easy access to the beach or any of the countless cafes dotted along the shore, but most of all it offers the best place to take in the sunset.

TRADITIONAL FOOD Falafel • Made from fava beans, chickpeas, or a combination of the two, a traditional falafel feast will be served with all the trimmings, including the aformentioned hummus, pink pickled turnips, pita bread, traditional Israeli salad and pickles too.

Humus • Ingredients • 2 Tablespoons chopped fresh parsley or cilantro • 2 cloves garlics (or to taste) • 2 Tablespoons pine nuts • 3 Tablespoons extra virgin olive oil • 1/2 teaspoon ground cumin • ground pepper to taste • 1 teaspoon salt • 1/4 cup tahini • 1/2 cup lemon juice (or to taste) • 1 cup dried chickpeas

ECONOMY • The Israeli Tech sector is an unprecedented success story, enjoying a period of consistent growth over multiple decades. Israel is first in the world in R&D investment and in venture capital investments as a percentage of GDP. • An average of 600 new startups are established every year in Israel and there are 307 multinational R&D centers there, including ones for Intel, Google, IBM, and Apple (No. Camels). • The World Economic Forum reported that Israel has about 4, 000 active startups, and raises venture capital per capita at two-and-a-half times the rate of the US and 30 times that of Europe. • 8% of Israelis currently work in the tech sector (Israel Innovation Authority), many at tech heavyweights like Mobile. Eye, Wix, Gusto, Outbrain, and Taboola. Click on the star to see the excel file on Israeli’s

THANK YOU FOR THE ATTENTION! SEE YOU IN ISRAEL!