Crowdfunding Crowdfunding What is crowdfunding Why crowdfund Unlocks

Crowdfunding

Crowdfunding What is crowdfunding? Why crowdfund? • Unlocks funding Many people+ Can unlock other types of funding • Ready-made project ambassadors • Acquire valuable marketing techniques – applicable elsewhere Small donations Enables project or idea © Middlesex University •

Successful business crowdfunders Smashed target of £ 150 k in just 6 hours © Middlesex University

Crowdfunding platforms Equity/debt based crowdfunding Rewards-based crowdfunding All or nothing/get what you raise or offer both options © Middlesex University

Why use MDXCrowdfund? • Easy-to-use - 5 simple steps to uploading a pitch • Access to guidance, support & feedback • Flexibility • Potential for additional publicity • Heightened trust • 100% of funds raised © Middlesex University

Creating a top cowdfunding pitch Build a team for your campaign Typical deadline is 4 -6 weeks from campaign launch Is your budget realistic? Video is crucial! Look at other campaigns – what works, what doesn’t? © Middlesex University

Creating a top crowdfunding pitch • Why should donors support YOU? • What makes your project interesting, unique and worthwhile • Plan of action for project delivery • Realistic breakdown of costs • Project title relevant to your project • Give your tagline some proper thought • Introduce your self/your team! • Pictures, sub-headers and bullets to break up text © Middlesex University

Rewards • Be creative – not all rewards have to cost you • Make sure value is appropriate for donation • Consider reward stacking • Limit number of top rewards • Think of experiences as well as ‘things’ • Factor cost into funding required © Middlesex University

Campaign promotion DO NOT leave planning for campaign promotion UNTIL YOU LAUNCH! © Middlesex University

Campaign promotion Family Organisatio ns Friends Online groups/foru ms Who? Key Influencer Media Why? Uni Social Media Marketing collateral In Person Method? Networking Press Release © Middlesex University Phone Event What?

Campaign promotion Build your fan base/social media following ahead of campaign launch © Middlesex University

Campaign promotion Say thank you and keep your donors updated! © Middlesex University

Campaign promotion Some final tips… • Think about possible news hooks for updates ahead of campaign launch • Focus only on the most relevant social media channels for your campaign • Try and line up some donations before you go live! © Middlesex University

Find out more • Uni. Hub • www. mdxcrowdfund. com • Email us at businesscrowdfund@mdx. ac. uk © Middlesex University

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