Connecting the client to the cloud The Sputnik

Connecting the client to the cloud – The Sputnik Story Barton George Director, Developer Programs Michael Cote Director, Software Strategy OSCON July 24, 2013

The Sputnik Journey Thank You!

Developers are a big deal 85% of net new software built in 2013 will be built for cloud delivery - IDC Source: IDC: It Cloud Services At The Crossroads (Stephen Hendrick, Robert Mahowald, Malanie Posey), April 2013, doc #240572

So why don’t more large companies engage with Developers? Large company developer programs

Enter

An awesome but “impractical” idea

An awesome but “impractical” idea Dell Innovation Fund

Project Sputnik goals Gain traction with Developers: key in web, cloud, IT in general • How: Involve developer community to guide product development • How: Work with Canonical, Ops. Code and The Frontside • Why: Elevate conversations above infrastructure • Why: Add sizzle to client line, change perceptions • Why: New accounts, additional HW/SW/services

The Concept Phase (will we embarrass ourselves? ) • March 15 Approved by Dell incubation team • Apr 6 -10 Feedback from select alpha developers • April 16 -20 Customer visits to get feedback • April 20 - May 7 Getting ready to go public

The Pilot Phase (get feedback and validate) • May 7 Project announced via blog and at UDS Unique visitors to bartongeorge. net We struck a nerve!

The Pilot Phase (get feedback and validate) • May 7 Project announced via blog; Idea. Storm kickedoff 1. Don’t make it more expensive than Windows 2. Make it work with the vanilla image 3. At least 8 GB of RAM 4. No Windows Preinstalled 5. No CD/DVD 6. Pro. Support

The Pilot Phase (get feedback and validate) • June 20 Touchpad driver written (now in 3. 9 kernel) • July 2 Beta program announced (6 K+ people) <- Tipping point • July 17 Announced at OSCON: Project to become product in fall

The Launch Phase • Nov 29 Dell XPS 13 Developer Edition launched in US/Can • Feb 18 FHD version, EMEA launch offline • Feb 28 EMEA online availability < 9 Months

Project Sputnik: a client-to-cloud platform for developers Cloud back end • Joyent • Open. Stack private • EC 2 • Rackspace Profile library on Github • Community assembled language stacks that are configured on the users client via the profile tool (built on chef scripts) Pr of ile r n d to ou l C ol Micro cloud Git. Hub. com/sputnik e ch Client lau • Simulate entire app environment on client in Linux containers then deploy to cloud via cloud launcher

How the idea has been received Dude, Dell’s Building an Open Source Laptop “The opportunity to skip the customization process should be of interest to CIOs, because it will help them eliminate costs and speed up the development process. ” - Clint Boulton 4 Ways Dell Is Becoming An Open Source Company "The laptop gives Dell credibilityin the open source developer community. With that support, Dell can. . . grow a new sector of the hardware market. " — Alex Williams Dell's Sputnik - Git what youwant “Dell is on the right track with their profile thinking. To me, this could be a game-changer in the computer manufacturer race. " —Mike Hendrickson

How the System has been reviewed It just works: Dell XPS 13 Developer Edition Linux Ultrabook review “Dell's substantial investmentin making a functional Linux Ultrabook pays off. . ” - Lee Hutchinson Dell XPS 13 Developer Edition review – Linux laptop an Ultrabook in all but name Dell's Linux laptop has good hardware, toolkit decent “…. the Dell XPS 13 Developer Edition is a thing of beauty. " — Katherine Noyes The Dell XPS 13 Developers Edition With Ubuntu "Excellent Ubuntu performance out of the box… Using the laptop was a dream. " — John Biggs

How the System has been received

The conversion of Lars (there’s always hope) Sept 4, 2012: Lars when he hears the Sputnik beta program is not offered in Europe • Well the problem with DELL meric[sic], it’s not possible to buy a laptop without Winblows……. . Thanks, but I’ll look elsewhere and choose some non merican[sic] nationalist brand next time Sept 11, 2012: My reply • I’m sorry its taken so long to get back to you and I’m sorry you have not had a positive experience in the past … I appreciate your feedback. Jan 29, 2013: Lars checks back in • It's been half a year and nothing has changed. It's still bulls--t laptops ……. These ultrabooks compete with that Fruitcompanys Air books with a almost similar price. So it isn't hard to figure out why nobody is buying DELLs laptops. . . Honestly, I don't think there will ever be sanity in the marketed products here. . Over and out, Jan 29, 2013: My reply • Thanks for checking back in. If you hold on for a few more weeks you should have a new offering available in Sweden that hopefully you'll find acceptable : )

The conversion of Lars (there’s always hope) March 13, 2013: Lars replies Thanks! We got the first one in for the company today. Nice! Best regards, Lars

Lessons we’ve learned • Don’t over promise, deliver on what you say you will and explain when you “screw up” • The power of plain speak and transparency • Action is better than non-action but don’t strive for perfection out of the gate • Treat everyone with decency (may need to take a deep breath before responding), don’t write anyone off too soon

What you can do/information • www. github. com/sputnik < We need your help! • Joyent cloud offer • www. dell. com/developers or www. dell. com/sputnik • www. bartongeorge. net • Twitter: @barton 808, @cote • #Project. Sputnik

Questions?

XPS 13 Developer Edition: Client-to-cloud platform Hardware: XPS 13 laptop • FHD, i 7 CPU, 8 GB RAM, 256 GB SSD Software • Ubuntu 12. 04 LTS • Basic set of tools and utilities • Beta projects: Profile tool & Cloud launcher Key Links • Dell. com/developers • Git. Hub. com/Sputnik

Availability North America • U. S. , Canada Europe • Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, • Netherlands, Norway, Poland, Spain, Sweden, Switzerland United Kingdom Currently working on a strategy for: • Israel, Morocco, Russia, Saudi Arabia, • South Africa, Turkey, UAE