CHRYSLER JEEP SPORTS SPONSORSHIP PROPOSAL Executive Summary Megan

CHRYSLER JEEP SPORTS SPONSORSHIP PROPOSAL Executive Summary Megan Mc. Ginnis

Background Information • Chrysler Group owned 11. 5% U. S. Market Share in 2013. • Behind GM, Ford and Toyota. • Sold more than 1. 8 million vehicles in 2013 for a revenue of $72. 14 billion. • Made up of seven different brands. • Jeep is second best performing brand behind Dodge. • Market vehicles on image, not features. • Spent $35 million on sports sponsorships in 2012 according to IEG.

Selected Partnerships $1. 3 Million $3. 7 Million

SEC Sponsorship Assets • FB Conference Championship Game • Two (2) : 30 jumbotron ads • One (1) experiential marketing booth • One (1) entrance/concourse sign • One (1) : 60 TV spot • One (1) coupon on back of tickets • Twenty (20) tickets to the game • Men’s Basketball Tournament • One (1) experiential marketing • • • booth One (1) : 30 jumbotron ad One (1) : 60 TV spot (championship) Two (2) TV spots (semi-finals) One (1) entrance/concourse sign Five (5) tickets to each game FEE: $1, 300, 000

Final Four Sponsorship Assets • One (1) experiential • One (1) : 60 TV spot during marketing booth championship • Two (2) • One (1) : 60 TV spot during concourse/entrance signs each semi-final • One (1) static scoreboard • Four (4) : 30 jumbotron ads sign • One (1) ID in official • Five (5) tickets to each program game • One (1) : 60 courtside rotational sign FEE: $3, 700, 000

Jeep Target Audience • Male • Interested in • Affluent Purchasing SUV • Likely to Own New Cars • Active Lifestyle • College Degree

Key Supporting Data Points • College Football • 68. 5% Male • $64, 400 Median Household Income • 23. 5% more likely to have college degree • 28% more likely to participate in outdoor activities • College Basketball • 68. 6% Male • $62, 568 Median Household Income • 13. 5% more likely to have college degree • 15% more likely to participate in outdoor activities

Key Supporting Data Points • College Football • 55. 7% own at least one new vehicle • Those planning to buy SUV in next year are 25% more likely to be CFB fan • College Basketball • 54. 9% percent own at least one new vehicle • Those planning to buy SUV in next year are 30% more likely to be CBB fan

College Football Fit Score

College Basketball Fit Score

Rejected NASCAR Fit Score