National Bikers Roundup 2014 Sponsorship Proposal July 30

National Bikers Roundup 2014 Sponsorship Proposal July 30 - August 3, 2014 Tulsa, Oklahoma at Do not copy, duplicate or distribute without prior written consent

National Bikers Roundup Contents Topic Page Background and Profile…………………………. Location History………………………………. Overview/Summary…………………………… Demographics ……………………………… Digital – By The Numbers……………………… Motorcycle Stats ……………………………… Sponsorship Benefits …………………………. . Platinum Sponsorship ………………………… Entertainment/Celebrity Sponsor ……………. . Racing Programs sponsor …………………. . Gold Sponsorship ……………………………. . Silver Sponsorship ……………………. . Bronze Sponsorship ……………………. . Workshop Sponsor …………………………. . Bike show/Awards Sponsor ……………………. . Roundup Kids Sponsor ………………………. . Charitable Programs Sponsor …………………. . Interest/Return Form ……. ……………………. . Souvenir Program Book Advertising Form…………. . Key Contacts ……………………. . Page 3 Page 4 Page 5 Page 6 Page 8 Page 9 Page 10 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 23 Page 24 Page 25

National Bikers Roundup Background and Profile Background Established in Kansas City, MO in 1977 by a group of African American motorcycle clubs, the National Bikers Roundup (Roundup) is governed by bylaws created by the Motorcycle Clubs that attend. Roundup is a prominent annual “reunion-type” event among the multicultural motorcycle riding community. Eagerly anticipated by more than 1, 000 motorcycle riding clubs (15 -30 K attendees) that attend each year, Roundup is viewed as the largest camping motorcycle rally in the country. The location changes each year and returns every 10 th year to Kansas City, MO. Profile • Roundup is a family-friendly multicultural motorcycle event with an accent on participation. It is viewed as the “must attend” motorcycle event of the year. Roundup events and activities serve to unite the motorcycle community, celebrate accomplishments and rejoice in fellowship and camaraderie among the motorcycle riding community. • Roundup has an outstanding record of generating favorable economic impact and in combating hunger with its annual charitable giving programs that benefit local food banks.

National Bikers Roundup Host Locations Over the Years Year City/State 1977 Kansas City, KS Omaha, NE 1990 Kankakee, IL 2003 Atlanta, GA 1978 St. Louis, MO 1991 Oklahoma City, OK 2004 West Bend, WI 1979 1992 Memphis, TN 2005 Rockingham, NC 1993 Flint, MI 2006 Ft. Pierce, FL 1981 Kansas City, KS Oklahoma City, OK Irving, TX 1994 Atlanta, GA 2007 Kansas City, MO 1982 Denver, CO 1995 Pataskala, OH 2008 Greensburg, PA 1983 Kansas City, KS 1996 Denver, CO 2009 Hampton, GA 1984 Memphis, TN 1997 Kansas City/Grain Valley, MO 2010 Columbia, MO 1985 Centerville, IL 1998 Louisville, KY 2011 Las Vegas, NV 1986 Austin, TX 1999 Greenville, SC 2012 Ennis, TX 1987 Kansas City, KS 2000 Rosenberg, TX 2013 Tunica, MS 1988 Hanford, CA 2001 Madeira, CA 2014 Tulsa, OK 1989 Itta Bena, MS 2002 Dinwiddie, VA 2015 Riding to a City Near You!!! 1980

National Bikers Roundup Overview/Summary Roundup is… • A four (4) day family-friendly motorcycle event held each year, during the first full weekend in August. • A richly diverse event filled with camping, exhibits, vendors, stunt shows, racing, contest, headline entertainment, education & safety workshops, special programs and a host of other motorcycle-related experiences. • Motorcycles, motorcyclists, motorsports enthusiasts, families and friends (also known as Roundup. Nation). • A “must attend” multicultural event where participants travel from points across the country each year. Dates: Wednesday, July 31 – August 3, 2014 Format: Camping Rally (captured audience opportunities) Location: Osage Casino Tulsa Raceway Park, Tulsa, Oklahoma Attendees: Motorcyclists, Motorcycle/Powersports Enthusiasts from across the US • Reach: National scope with localized activation. • Costs: Average $30. 00 person; Children under 12 free • •

National Bikers Roundup DEMOGRAPHICS Market Reach National Scope with localized activation. Multicultural motorcycle consumer event attracting motorcyclists and power sports enthusiasts from throughout country. l Average Annual On-Site Attendance: 18 -35, 000 l Extended Audience Reach: Approximately 30 -50, 000 l Media coverage promoting the event includes radio, newspaper, website, street teams, word of mouth, press releases and social media. Audience: Attendees travel to Roundup from across the country. Many ride their motorcycles while others trailer their motorcycles and ride once at the event. l Some drive or rent motor homes, while others stay in local hotels or bring camping equipment and stay on the grounds throughout the event. l Attendees ride primarily cruisers, touring bikes, and some make the cross-country trek on their sport bikes. l

National Bikers Roundup Demographics

National Bikers Roundup Digital – By The Numbers Email Campaigns Website Monthly visits 45, 000 Unique visitors 30, 000 Page views 110, 000 3 K unique opt-in subscribers Average 67% open rate Subscriber geographic locations • • • USA Japan Afghanistan India Italy Mobile Users Android 45% Iphone 43%

National Bikers Roundup Motorcycle Stats

National Bikers Roundup Sponsorship Benefits Why Sponsor Roundup? l Roundup provides an excellent opportunity for your company to: Ø Establish brand awareness, consideration and loyalty with a highly targeted multicultural consumer market. Ø Test, sample or introduce your products to an influential consumer market. Ø Execute unique, experiential lifestyle marketing programs. Ø Gain access to invaluable insight and information to improve customer option, sales, market share. Ø Access special program platforms to deliver key organizational messages or in-service learning sessions. Ø Connect with motorcycle consumers during Sturgis pre-rally days without cluttered advertising messages and competition.

National Bikers Roundup Sponsorship Packages Roundup Sponsor Levels l l l Platinum Sponsor (1 available) $50, 000 Entertainment/Celebrity Sponsor $25, 000 Racing Programs Sponsor (4 levels available) $6 -$15, 000 Gold Sponsor $15, 000 Silver Sponsor $10, 000 Bronze Sponsor $ 5, 000 Roundup Special Program Sponsors l l l Workshop Sponsor Awards Sponsor Roundup. Kids Contributing Sponsor In Kind/Product Sponsor Charitable Programs/Food Bank $ 3, 500 $ 2, 500 $ 1, 000 **Customizable Package Options available

National Bikers Roundup Platinum Sponsor – Main Stage Naming Rights One (1) Available ENTITLEMENTS l l l l Platinum Sponsor listing & Main Stage naming rights Category Exclusivity Platinum Sponsor recognition and full page ad in the official Roundup souvenir program book Platinum Sponsor branding, exposure and signage in relevant areas throughout event including concerts and special events Speaking opportunity during main stage events Photo Opportunity with featured entertainment Escorted introductions with select influencers for interviews, etc. Opportunity to conduct fashion show or other activity on main stage for enhanced exposure l l l l Use of Roundup marks & logos VIP credentials Exposure on National Bikers Roundup website and Facebook page Exposure on printed flyers and promotional material specific to the event Opportunity to offer an online/in store offer from the Roundup Facebook page Targeted message included in Roundup newsletter emailed by NBR to member database On-site booth space for – – – Customer product demonstration & sampling On-site product display rights On-Site booth area photography rights Host On-Site hospitality Merchandising/Promotional Giveaway

National Bikers Roundup Entertainment/Celebrity Sponsor ENTITLEMENTS l l l l l Entertainment Sponsor level listing Entertainment recognition and full page ad in the official Roundup souvenir program book Sponsor branding, exposure and signage on main stage Speaking opportunity VIP credentials & Backstage Access Photo opportunity with featured entertainment Use of Roundup marks & logos VIP credentials Escorted introductions with select influencers for interviews, etc. Opportunity to conduct fashion show or other activity on main stage for enhanced exposure l l l Exposure on National Bikers Roundup website and Facebook page Exposure on printed flyers and promotional material specific to the event Opportunity to offer an online/in store offer from the Roundup Facebook page Targeted message included in Roundup newsletter emailed by NBR to member database On-site booth space for – – – Customer product demonstration & sampling On-site product display rights On-Site booth area photography rights Host On-Site hospitality Merchandising/Promotional Giveaway

National Bikers Roundup Racing Programs Sponsor Four (4) Pricing Package Options Available Entitlements l l l On-site visibility with promotion table and signage Ability to sample products and distribute collateral or promotional items Signage, banners and logo exposure at event (i. e. , tower, main gate) Speaking opportunity at event Daily public address announcements during event l l l Sponsored Racing Lane Race Class W/Business on Trophy Racing Programs Sponsor recognition and ½ page ad in the official Roundup souvenir program book Special recognition on all advertisements, website, flyers, Facebook and Twitter VIP credentials

National Bikers Roundup Gold Sponsor ENTITLEMENTS l l l Gold Sponsor level listing Gold Sponsor recognition and ½ page ad in the Official Roundup souvenir program book Gold Sponsor branding, exposure and signage in vendor area and special programs Use of Roundup marks & logos Exposure on National Bikers Roundup website and Facebook page via flyers and promotions specific to the event l l VIP credentials On-site booth space for – Customer product demonstration & sapling – On-site product display rights – On-Site booth area photography rights – Host On-Site hospitality – Merchandising/Promotional Giveaway

National Bikers Roundup Silver Sponsor ENTITLEMENTS l l l Silver Sponsor level listing Silver Sponsor recognition and ½ page in the official Roundup souvenir program book Silver Sponsor branding, exposure and signage in vendor area and special programs Use of Roundup marks & logos Exposure on National Bikers Roundup website and Facebook page l l l VIP credentials Recognition in the official Souvenir program book. On-site booth space for – – – Customer product demonstration & sampling On-site product display rights On-site booth area photography rights Host on-site hospitality Merchandising/promotional giveaway

National Bikers Roundup Bronze Sponsor ENTITLEMENTS l l l Bronze Sponsor listing Bronze Sponsor recognition and ¼ page in the official Roundup souvenir program book Bronze Sponsor branding, exposure and signage in vendor area and special programs Exposure on National Bikers Roundup website and Facebook page Use of Roundup marks & logos l l l VIP credentials Recognition in the official Souvenir program book. On-site booth space for – Customer product demonstration & sampling – On-site product display rights – On-site booth area photography rights – Host on-site hospitality – Merchandising/promotional giveaway

National Bikers Roundup SPECIAL PROGRAMS: Sister/Brother Workshop Series Sister to Sister, it’s a woman thang! began as an educational workshop and training series conducted by national speakers designed for women attending Roundup. Because of demand by men, in 2014 the workshop series will be expanded to include our Roundup male attendees too! The workshops attracts motorcyclists and enthusiasts, 30+ with disposable income and interested in issues important to those who ride motorcycles. Frequent topics include: l l l Breast Cancer Awareness Writing Sponsorship Proposals for Success Domestic Violence Help and Prevention Organ Donor Awareness Insurance Essentials Motorcycle Safety and Riding Tips l l l Health and Beauty Essentials Physical Fitness & Healthy Living DWI/DUI. . and much more! Entitlements l l l Signage and logo exposure at event On-site visibility with promotion table or signage Ability to distribute collateral or promotional items Speaking opportunity at event Exposure on website and Facebook l Workshop Sponsor recognition and ¼ page in the official Roundup souvenir program book l Special recognition on all advertisements, website, flyers, Facebook and Twitter VIP credentials l

National Bikers Roundup SPECIAL PROGRAMS: Bike Show & Awards As is the custom in the motorcycle community, “best in class” honors are awarded each year to Roundup attendees in coveted awards categories. Frequent award categories include: l l Bike Show - Best Motorcycle, Best Cruiser, Best Sport Bike, etc. Trophy Events - Bike Games, Largest Attending Club, Longest Distant Rider, Oldest Rider, Youngest Rider Entitlements l l l Signage and logo exposure at event On-site visibility with promotion table or signage Ability to distribute collateral or promotional items VIP credentials Special recognition on all advertisements, website, flyers, Facebook and Twitter Speaking opportunity at event l Bike Show/Awards Sponsor recognition and ¼ page in the official Roundup souvenir program book

National Bikers Roundup SPECIAL PROGRAMS: Roundup. Kids Roundup is a family friendly event. Viewed by many as their annual motorcycle “Family Reunion. ” Each year, hosts special events, games and activities specifically for the children. Entitlements l l Signage and logo exposure at event On-site visibility with promotion table or signage l l Ability to distribute collateral or promotional items Roundup. Kids Sponsor recognition and ¼ page in the official Roundup souvenir program book Special recognition on all advertisements, website, flyers, Facebook and Twitter VIP credentials

National Bikers Roundup SPECIAL PROGRAMS: Charitable/Community Giving Program The National Bikers Roundup & God’s Wheels, Inc. , a 501 c 3 motorcycle ministry, has partnered on charitable giving programs at Roundup since 1988. Roundup partners with food banks in local communities where the event is held to distribute the donations. Roundup attendees compete each year for the coveted ISIS Award (named in honor of fallen motorcyclist, Dr. Yvonne Palmer) by donating cash and nonperishable food during the event. Along The ISIS Award is presented in a big check ceremony during the main act performance. Food Drive History In addition to favorable economic impact, Roundup has provided local communities in host cities over 150, 000 meals through donations and canned goods collected by attendees of NBR. Entitlements l l l Signage and logo exposure at event On-site visibility with promotion table or signage Ability to distribute collateral or promotional items l l l Charitable Sponsor recognition and ¼ page in the official Roundup souvenir program book Special recognition on all advertisements, website, flyers, Facebook and Twitter VIP credentials

National Bikers Roundup OTHER SPONSORSHIP OPPORTUNITIES CONTRIBUTING SPONSOR Entitlements l l l On-site booth space On-site product display rights On-site sales rights l l Merchandising/Promotional Giveaway Exposure on National Bikers Roundup and the host committee website IN KIND/PRODUCT SPONSOR Entitlements l Merchandising and promotional items within VIP gift bags (50/day) and/or daily raffles l l On-site Merchandising/Promotional Giveaway VIP credentials

National Bikers Roundup Sponsorship Form Thank you for your consideration in sponsorship of the 37 th Annual National Bikers Roundup, at Osage Casino Tulsa Raceway Park on July 30 -August 3, 2014 in Tulsa, Oklahoma. Please indicate your sponsorship level below and return this form to: PO Box 270849, Kansas City, MO 64127 or fax to 816. 231. 2625 Event Sponsorship Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor Racing Sponsor A Racing Sponsor B Racing Sponsor C Racing Sponsor D Costs $50, 000 $15, 000 $10, 000 $ 8, 000 $ 6, 000 Special Programs Costs Entertainment Sponsor $15, 000 Workshop Sponsor $3, 500 Awards Sponsor $2, 500 Roundup. Kids $2, 500 Contributing Sponsor $1, 000 Product Sponsor ________ In Kind Sponsor ________ Company ________________ Contact: ________________ Address _______________ City/State/Zip________________ Phone ________ Fax _________ E-mail _________________ Make checks payable to: National Bikers Roundup

National Bikers Roundup 2014 Souvenir Program Booklet Advertising Form Thank you for considering advertising in the 2014 National Bikers Roundup Souvenir Program Booklet. Your advertising support gives your business local and national exposure to the 15, 000 – 30, 000 motorcycle enthusiasts, families and friends coming to Tulsa for 37 th Annual National Bikers Roundup, July 30 - August 3, 2014 at Osage Casino Tulsa Raceway Park. Ad Size Costs 1. Business Card $ 75. 00 2 Tear Out Coupon $125. 00 3. ¼ Page $ 250. 00 4. ½ Page $ 500. 00 5. Full Page $ 1, 000. 00 Business Name ___________________ Address __________________________ City _________________________ State_____________ Zip___________ Phone ________________ Fax_____________ E-mail __________________ Signature _____________________________________ Date ____________ Printed Name_________________ Representative/Title _________________________ Please complete this form and return it with your check or money order made payable to: National Bikers Roundup, P. O. Box 270849, Kansas City, MO 64127 Email your electronic form, camera ready PDF, JPEG, TIFF or EPS format to: nbrhq@yahoo. com)

National Bikers Roundup CONTACTS Carla Adams NBR Headquarters P. O. Box 270849 Kansas City, MO 64127 Phone: 816. 483. 0304 Fax: 816. 231. 2625 Lynn Austin C/O NBR Email: info@cultural-nuances. com