APRIL GREIMAN Design must seduce shape and more

APRIL GREIMAN “Design must seduce, shape and more importantly Evoke an emotional response”

EDUCATION Basel School of Design Kansas City Art Institute • From 1966 -1970 April Greiman attended the K. C. . A. I as a undergraduate graphic designer • Here she learned the principles of Modernism taught by Inge. Druckkery, Hans Alleman and Chris Zilenskey • During the early 1970 s April pursued graphic design enrolling herself in the Basel School of design as a graduate • April was taugh by Armin hoffman and Wolfman Weingart California Institute of arts • In 1982 she was invited by Cal arts to direct there Graphic design program • Within the same year April began using Video and anologue computers to hybridize combining different elements through new media

Greiman was known to use the techniques of “The New Wave” which Is varying typeweights within single words and type set at non-right angles. She continued to explore typographic meaning and began experimenting with ways to alter the two-dimensional space of the page and reimagine it as a more three- and four-dimensional continuum of time and space. Also when collaborating with James Odgers, Greiman learned traditional photographic and typographic art, They would layerer it into a single image pasted up as in traditional collage, airbrushing out the edge conditions, and then re-photographing that — which became the final art. Cal Arts 1978

1984 Olympics In 1979 -1984 they continued partnering up to create other projects. 1980 los Angeles China Club 1979 Cal Arts Institute 1979 Wet magazine. . These projects was inspired by her electric visual language that drew from surrealism, architectural writing, art deco and ornamental pattern-making

“Iris Light “ was known for its new ways of using video imagery and integrigation. This is the first hybrid piece incorporating digital technology 1979 Vertigo Business card 1985 Lifetime 1984 “Iris light”

1986 Poater for fall 1991 UCLA Summer program 1981 Zoetrope Magazine 1983 Pacific Design Center

1986 “DOES IT MAKE SENSE? ” Greiman's piece challenged existing notions of what a magazine should be. Rather than the standard thirty-two-page sequence, she reformatted the piece as a poster that folded out to almost three by six feet. On the front is an image of Greiman's digitized, naked body amid layers of interacting images and text. On the back, colorful atmospheric spatial video images are interspersed with thoughtful comments and painstaking notations on the digital process, a virtual landscape of text and image.

MADE IN SPACE Made In Space is a design consultancy, owned and operated by April Greiman. in their own fields - a web master, a researcher, a producer - depending on the project.

• http: //www. aiga. org/medalist-aprilgreiman/ • https: //youtu. be/Do. DIt. J 4 z. I 98 • http: //aprilgreiman. com/