Approaches to Health Education Community Development TwoWay Communication

Approaches to Health Education • Community Development • Two-Way Communication

Social Marketing Continued What demographic are these 1980 s Flake adverts aimed at?

Community Development • Community development approach is linked to the Holistic Concept of Health. • Create a model for the wall which identifies Holistic Health using these headings: - Mental health - Physical Health - Emotional Health - Social Health - Spiritual Health - Societal Health • Ensure you give examples of what each of them mean. • Any activity which improves any of the aspects of health outlined in your model will contribute to the promotion of health.

Community Development • Community Development approach seeks to develop communities! • In St James in Hereford some local residents wanted to improve their local park which was full of broken bottles and used by older teenagers at night. They consulted the community, got a grant to improve it and are in the process of improving it. • What aspects of health do you think will improve in the local community? • What are the benefits of consulting the community?

Two-Way Communication Health promotion activities performed ‘face to face’ • Theatre company with workshops • Interactive computer packages • Peer led activities • Health professionals talking face to face

Small Group Work • Choose either the Community Development or Two-Way Communication Approaches. • Identify the types of health promotion that would be good to do through your approach. (Think of as many examples as you can, and give reasons. ) • Identify the advantages & disadvantages of both • If you went to Dying to Drive, identify the good and bad points of it in terms of two-way communication.