Advertisements English Language Techniques used in Advertisements Persuasive

Advertisements English Language

Techniques used in Advertisements ◦ Persuasive advertising techniques help small businesses and Fortune 500 companies to remain in the minds of viewers. Understand what these persuasive techniques in advertising are all about and how it can change someone’s opinion. ◦ When we talk about persuasive techniques in advertising, what I mean are the tools which help advertisers gain the attention of public. Whether it is specifically towards an age, race, sex, or religion demographic, these tools help in engaging people’s minds, triggering specific emotions, and altering their thoughts. Combine them together, in the end, the companies have what they desire: sales, clicks, or votes. As a consumer, who wishes to spend as little as possible, yet get more in return, it is in our best interest that we understand the creative advertising techniques used by the advertisers.

Techniques in Advertisements ◦ Humor ◦ What It Means These kinds of commercials or showcase of a viewpoint concentrates on making the viewers laugh. Either with cartoons, sketches, or having a comic undertone, an advertisement is presented. At times, the information of the product or a message is not enough. But the idea behind this is to get the commercial stick in viewers’ minds in a positive way and influence them into buying it.

Techniques in Advertisements ◦ Slogan ◦ What It Means Every company or organization uses this advertising technique. Slogans, where a catchphrase, tag-line, or word is used in commercials and campaign. Viewers remember them, associate with it to some personal level and the product, and the next time they’re out shopping, they’re tempted to buy it. These catchy slogans become a part of our everyday life and language. This is a powerful tool which tries to inspire the viewers into believing what the company is selling (and I don’t mean just products or services; it can be an idea too)

Techniques in Advertisements ◦ Example ◦ ● Red Cross – The greatest tragedy is indifference. ● L’Oréal – Because you’re worth it. ● Disneyland – The happiest place on earth. ● Fortune Magazine – For the men in charge of change.

Techniques in Advertisements ◦ Product Comparison ◦ What It Means Comparison advertising focuses on presenting two or more products with various specifications. Here, the products are pitted against one another and the negative characteristics are shown. Whether or not the facts or truth is presented, the benefits of a particular product is promoted. Oftentimes, a claim of research is also included to give the results a more concrete claim.

Techniques in Advertisements ◦ Example ◦ ● A mobile company comparing its 3 G coverage plan with its competitors. ◦ ● A car company comparing the horsepower and torque with its competitors. ◦ ● A fast food joint comparing the size and cost of its burger with its competitors.

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