A young emerging leader in Wines Spirits industry

{ } A young, emerging leader in Wines & Spirits industry AN INTRODUCTION

WHERE WE BEGAN q Established in 2006, Lakeforest Wines group is into the business of import, retail and distribution of beer, wine & spirits q LFW is the brainchild of Neeraj Sachdeva, who oversees operations and profit & loss in full capacity as the Managing Director q In just a decade, LFW has now grown into one of the most successful ventures in Indian liquor industry

JOURNEY OVER THE YEARS Received the L 1 -BF license for wholesale distribution Established in El Dorado, USA Operations expanded to New Delhi 2009 2006 2007 1996 Operations expanded to the Indian subcontinent Launched own brands in several categories; Exclusive tie-ups with leading international brands for India distribution 2013 2012 Bagged accounts of major F&B units 2016 Exclusive tie-up with William Grants

OUR FOOTING IN THE LIQUOR INDUSTRY RETAIL/ WHOLESALE LFW owned/ operated vends in Delhi, NCR, Rajasthan. DISTRIBUTION Exclusive tie-ups and distributorship of brands e. g. William Grants, Robert Mondavi, etc. OWN BRANDS Creating and conceptualizing brands with thorough involvement in formulation of products üLFW is one of the only players in the market with such a play

OUR PRESENCE IN INDIA Uttrakhand Delhi-NCR Rajasthan Uttar Pradesh Bihar Gujarat Daman & Diu Maharashtra Existing Operations Goa AP & Telangana Map not to scale. Map for representation purpose only. Karnataka Planned Operations Tamil Nadu ü After establishing itself in North, LFW has now begun its journey in other regions of India

EXCLUSIVE BUSINESS PARTNERSHIPS U. K Sweden Existing Operations üTie-ups with leading brands from round the world

EXCLUSIVE TIE- UPS WITH MARQUEE GLOBAL BRANDS France Chile Ireland Sweden U. K Australia U. K Argentina U. S

OWN BRANDS Indian Wine, bottled in Nasik Range of liqueurs Blended Scotch Whisky Imported London Dry Gin IMFL planned Imported Vodka IMFL Planned Tequila Silver & Gold Imported Dark Rum IMFL Planned Wine, Bottled in Spain 6 varietals

OUR INFRASTRUCTURE RETAIL • 60 retail outlets in Haryana • 2 retail outlets in Delhi • 2 retail outlets in Rajasthan • Distribution to supermarkets and hypermarkets LOGISTICS • 3 Custom-bonded warehouses v 2 in Haryana and 1 in Delhi • 3 Excise warehouses v 1 each in Delhi / Gurgaon / Faridabad • Fleet of own delivery trucks, cars, bikes OFFICES • Corporate Office in Gurgaon • Other offices v. Jaipur v. Delhi v. Faridabad

OUR COMPETENCIES Customer Orientation • Own retail has given us an in-depth understanding of buyer behaviour • Customer-centric culture across organization • Priority to customers’ stated as well as unstated needs Long-term, collaborative relationships with brands • Strong internal belief on importance of long-term play • Brands and Distribution have to work cohesively for win-win Understanding of Trade Processes • Excise & Taxation an extremely complex subject in India • Strong command in trade procedures is imperative for success • Presence in multiple states & categories given us considerable strengths

OUR COMPETENCIES Investment in Infrastructure • Belief that strong business needs strong infrastructure and investment Adaptability • Ability to adapt well to pace of change and high levels of uncertainty • Withstand pressures and chaos while remaining focussed on overall vision Entrepreneurial Orientation • Passionate and result-oriented team, with ability to take risks • Positive aggression towards achieving individual and organizational vision üWell rounded, 360˚ capabilities acquired consciously over the years

ORGANIZATION DESIGN MANAGING DIRECTOR RETAIL / WHOLESALE MARKETING FINANCE HUMAN RESOURCES NEW BUSINESSES

TEAM STRUCTURE HARYANA Sanjeev Mehta CEO Retail Operations Gurgaon Harit Sanjeev Warehouse Operations Faridabad Gurgaon Faridabad Rajan Gandhi Rakesh Sharma Retail Head Retail & Warehouse Head Logistics Manager 20 Retail Vends 11 Retail Vends Naveen Warehouse Manager 100 Salesmen Warehouse Manager

TEAM STRUCTURE DELHI TBH Anuj Sachar Naveen Malhotra Gaurav Institutional Sales Govt. & Corporate Sales MOT Sales Team of Sales Executives

KEY PEOPLE NEERAJ SACHDEVA MANAGING DIRECTOR Wine Sommelier , Almost 2 decades of association with liquor industry SANJEEV MEHTA CEO - HARYANA 18 years of experience with initial 8 being in export operations MAYUR TOSHNIWAL CEO - NEW BUSINESSES IIT-BHU (Mech, 1990), IIMA (1992) 24 yrs experience Asianpaints, Coke India, Future Group ANOOP SHARMA CFO C. A, with 25 years of financial experience SHERRY SUDAN COUNTRY HEAD – MARKETING Marketing and Sales specialist with 12 years in the industry RAJAN GANDHI GM – FARIDABAD 2 decades of experience in admin and operations

FINANCIAL SUMMARY y e h 60, 000 v o h 50, 00 0 ng 40, 000 REVENUE (IN LACS, INR) s r ea ü 30, 00 0 ro t S t w o gr 60, 000 t r e 41, 888 25, 298 18, 488 20, 00 0 13, 257 10, 00 0 2012 -13 2013 -14 2014 -15 FINANCIAL YEARS 2015 -16 2016 -17 Projected

VISION { { At Lakeforest Wines, we aspire to become an entity that consistently improves in product, reach and ability and in doing so, create a unique identity for ourselves in the wines & spirits industry

WAY FORWARD { { LFW is excited to harness the opportunities in the Indian Wines and Spirits market. We would like to partner with brands with a similar aggressive vision

THANK YOU