21 st Century Technology Skills EDCC 116 PED

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21 st Century Technology Skills EDCC 116 PED Study Unit 4. 1 1 March

21 st Century Technology Skills EDCC 116 PED Study Unit 4. 1 1 March 2017 Sonja van der Westhuizen sonja. booyens@gmail. com

Did you know…? Global South Africa § 7. 395 billion people § 54. 73

Did you know…? Global South Africa § 7. 395 billion people § 54. 73 million people § 3. 42 billion internet users § 26. 84 million internet users § 2. 31 billion social media users § 13 million active social media users § 3. 79 billion mobile users § 85. 43 million mobile connections Average time per day South Africans spend on the: § Internet: via PC or tablet = 4 h 54 m (via mobile phone = 2 h 59 m) § Social media via any device = 2 h 43 m § Television = 2 h 21 m Google: over 40 000 search queries every second / 3. 5 billion searches per day

Sheze, L. 2016. SA’s 26. 8 million internet users spend almost three hours a

Sheze, L. 2016. SA’s 26. 8 million internet users spend almost three hours a day on social media. http: //www. htxt. co. za/2016/04/29/the-stuff-south-africa-26 -8 -mil-internet-users-spend-mosttheir-time-doing-online/ Date of access: 26 Feb. 2017. ICT ownership

Generation Z : Born after 1995 The first truly mobile-first generation Big emphasis on

Generation Z : Born after 1995 The first truly mobile-first generation Big emphasis on personalisation & relevance

How to communicate with Gen Z

How to communicate with Gen Z

Meet you learners Nope sorry Gen Z… just like you!

Meet you learners Nope sorry Gen Z… just like you!

Connecting with Gen Z 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Connecting with Gen Z 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Communicate more frequently with shorter bite-size content “Tell your story across multiple screens Tap into their entrepreneurial spirit Give them more control and preference settings Collaborate with them and help them collaborate with others Assume they have options Help them create “stuff” because they are industrious Talk in images (pictures, videos, symbols, emojis) Live stream with them – or give them live streaming access Help them build expertise…they want to be experts Tease them with puzzles, games and surprises “Feed” them curiosity Give them access” – the Internet is their playground

Thank you!

Thank you!