YMCA of Fredericton Strategic Plan 2019 2021 Healthy

YMCA of Fredericton Strategic Plan 2019 -2021 Healthy People for Healthy Communities

Plan Y – Our Commitment Vision Healthy People for Healthy Communities Mission We are a charitable organization that works in partnership with our community to help everyone reach their full potential through the promotion of a healthy body, mind and spirit. Values Fun Caring Inclusiveness Respect Accountability

We value… FUN their families Safe and enjoyable experience for all members and CARING well-being of others Acting with concern and compassion for the INCLUSIVENESS Creating an environment where all people can be their authentic self and actively participate RESPECT Recognizing and protecting the inherent worth of oneself and others ACCOUNTABILITY Being dependable and accountable for choices, actions and commitments

Y Family Experience Sustainability Our Priorities Plan Y Communi ty Impact

Sustainability Member growth Donor participation Strong financial management

Y Family Experience Provide a quality experience for all Regular investment in our buildings and equipment

Community Impact Increase the impact of community outreach programs A lead community wellness organization

Plan Y - Enablers Each enabler impacts multiple aspects of our work simultaneously. Together, they create the fundamental underpinnings for our work. Communications and Engagement Strategic Partnerships Philanthropy Leveraged Information and Technology

Philanthropy Information & Technology Plan Y Enablers • Measure our impact every day to continuously improve our programs and services; • Leverage our information systems to improve our member experience • Fostering a culture of philanthropic giving makes the work of the YMCA possible; • Opportunities for members to deepen their connection with the YMCA and expand our circle of donors and supporters

Communications & Engagement • Design our services and programs in partnership with our members and clients Strategic Partnerships Plan Y Enablers • Build bridges with our municipal and community partners to grow our collective impact; • Better communication of our impact in the community, “We are much more than a gym” • Find efficiencies in our operations through partnerships with like minded organizations

Our Growth Segments Families Aging Population Youth (12 -18) Indigenous Newcomers

Healthy People for Healthy Communities