Yandex Taxi Timanova Anastasia Unique selling points Marketing

Yandex Taxi Timanova Anastasia

Ø Unique selling points Ø Marketing mix Ø Prospects of the service on the Russian market

Background of the Yandex Company § founded in 2000 by Arcady Volozh and Ilya Segalovich; § operated in the markets of Russia, Turkey, Belarus and Kazakhstan; § money spinner - web search engine; § provided about 50 different services.

Mobile application Price categories Additional characteristics

Market share by number of rides (2016)

Unique selling points üThe lowest prices üThe shortest period of waiting time üDeveloping of innovation technology

Prices Minimal price – 4 minutes or 2 kilometers Economy: minimal price – 99 rubles, 9 rubles/km or min. Comfort and minivan: 199 rubles, 12 rubles/km or min. Comfort +: 199 rubles, 13 rubles/km or min. Business: 299 rubles, 18 rubles/km or min.

Average revenue per user (rubles, 2017)

Advertising in media üTV commercials üAds and commercials in the Internet üBillboards

Tesla Mobiles

Logo on cars

Benefits of application ü ü Easy choosing of price category and additional characteristics Rapid decomposition of your route Availability of information about car and driver Availability of information about the location of the driver and his arrival time

Prospects in Russia Moscow St. -Petersburg Samara Saratov Volgograd Yaroslavl Omsk Ekaterinburg Nizhny Novgorod Kaliningrad Krasnodar Kirov Izhevsk Sochi Stavropol Ufa Kazan Tula Tyumen Perm Chelyabinsk Voronezh Vladivostok and others…

Prospects of revenue (billion rubles)

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