STEP 1 - LEARN • View this Power. Point to see how magazines and other schools use primary headlines and secondary headlines to create a headline package.
Headline Strategy: Hammer Descriptive multi-line secondary headline is below primary headline Mountain Vista High School [CO]
Headline Strategy: Kicker Descriptive single-line secondary headline is above primary headline North Hall High School [GA]
Headline Strategy: Tripod Descriptive multi-line secondary headline is next to primary headline Bryant High School [AR]
Headline Strategy: Wicket Descriptive multi-line secondary headline is above primary headline Komachin Middle School [WA]
STEP 2 - PRACTICE • After viewing the sample student work, use the Two heads are better than one worksheet to write practice headlines for the following two photos.
Sample student work
Sample student work
Sample student work
Write a primary and secondary headline for this photo. Write it in the Hammer area of the worksheet.
Write a primary and secondary headline this photo. Write it in the Tripod area of the worksheet.
Write a primary and secondary headline this photo. Write it in the Kicker area of the worksheet.
Write a primary and secondary headline this photo. Write it in the Wicket area of the worksheet.
STEP 3 - DO • Write or revise headlines on spreads so that they contain both a clever primary headline and a descriptive secondary headline.