Why should you take Marketing You dont have

Why should you take Marketing?

You don’t have to plan to study business or marketing in college to reap the benefits of these classes!

Prepare for your future • No matter what you want to do when you grow up, the skills you will gain from Marketing are transferrable! • Communication skills – giving/accepting conductive criticism, conflict resolution, appropriate communication in the workplace • Workplace-readiness skills – timemanagement, teamwork, consumer rights, diversity awareness • Sales skills • Customer service skills – nearly EVERY job has customers,

College application For those of you who are looking to attend college upon graduation, taking Marketing will give you at least three extra opportunities you can take

College Application • Taking 2+ marketing courses: • If you take two or more Marketing courses, you will receive a special seal on your diploma from the Virginia Department of Education! • I teach five different classes, so your combination can be any two of my classes

College Application: Co-op: Cooperative Education, or Co-op, is a program where you will earn an extra credit for completion of 280 work hours in conjunction with your Marketing class. • 50% of each nine weeks’ grade comes from work and 50% comes from class, so it’s a great way to bring up your grade if you’re doing well at work. • It also shows that you can balance school + working, which colleges love because it means that you can manage your time and are well-rounded outside of just school. • Co-op ensures a work release block too, even for juniors, so it’s

College Application • DECA: As a member of a Marketing course, you are eligible to join DECA, as well as participate in DECA competitive events. • DECA is a national co-curricular club that looks EXCELLENT on college applications, especially if you are interested in studying business, management, finance, hospitality, etc. • It is a nationwide organization, so no matter where you apply to college, it is recognized! -- $20 dues get you local, state, and national membership

School store • Now that we are in the new building, we have school store space to use in every class!! • It hasn’t been utilized this year because of many Covid-related factors: • Small numbers in every class • No lingering in halls before school or during class changes • Minimizing touching of common surfaces • Traffic in the area of the store is closed off • Social distancing makes running a small space much harder • The goal for next year is to create a schoolbased enterprise, aka, school store. We would sell CSHS spirit wear and other goods. The start-up for this would be an AMAZING skill to put on your college applications. There are roles for everyone:

Marketing and Advanced Marketing • I LOVE teaching these two classes! • I treat these classes like career-prep classes. Here are some things we’ll learn: • Career documents: resume, cover letter, References, digital resume • Career skills: how to resign from a job, interview skills, networking, exploring career • But…it also helps introduce marketing to students! • Marketing concept, mix, and trends • Advertising and promotion • Product development • Holiday/seaso nal marketing • Branding • Target market and market segmentation

Sports Marketing • Do you love sports? Movies? TV? Music? Video games? . . . If you answered “yes” to any of these, then you NEED to take Sports Marketing! • Here are some things we will cover: • Product development • Target market/market segmentation • Sponsorships, endorsements, licensing • Trends in sports and entertainment

your own business or being your own boss, then Entrepreneurship is the class for you! Entrepreneurship • You will learn to start a business from start-to-end! • Influential entrepreneurs throughout history • Entrepreneurship in our community and the importance of entrepreneurship • Idea generation and product development • Types of business ownership • Taking a product from Manufacturing to wholesale to retail • Lean canvas model • Human resources: hiring, managing, terminating, leadership

Intro to Marketing • Intro to Marketing is a fabulous introductory class for students who wish to pursue business or marketing and who want to learn the base-level marketing concepts. I would highly suggest this class if you want to take the upper-level classes so that you learn the basic terms and concepts: • Marketing trends, mix, and functions • Social media marketing • Holiday and seasonal marketing • Product development • Promotion and advertising • Exploring careers

What class do I sign up for? • With course request coming up, consider signing up for the next class in your sequence! If you’ve taken… You can take… Intro Marketing, Sports Marketing, Entrepreneurship Entrepren eurship Marketing or Sports Marketing Advanced Marketing, Sports Marketing, Entrepreneurship Sports Advanced Marketing,

Next Steps • If you have any questions about which class to take or want more information, come see me in room 127, text me on Remind, or email me at mshuman@rcps. us • I can’t wait to see you all again